Whether you’re attending a national blogging conference like BlogHer or just networking at an event in your hometown, you need to be able to quickly and concisely explain what your blog is all about. You need an elevator pitch. Here’s how to craft one:
Be brief. In your elevator speech you need to explain what you blog about and why in about 30 seconds.
Be clever. When working on your elevator pitch consider comparing your blog to something the folks in your niche would recognize. In the New Year I plan to relaunch my personal blog with a new look, a newsletter and a new focus. And after that relaunch I want people to say that I’m like a feminist Jeff Goins. But feel free to be funny or witty when finding a comparison for your blog. Maybe you’re Erika Napoletano without the f-bombs. Or maybe on your running blog you hit people with f-bombs and the hard truth on the regular and so you’re the Erika Napoletano of the fitness world. (Can you tell I really like Erika Napoletano?)
Be yourself. Mainly, you just need to be sure your elevator pitch is authentic. Your blog’s tagline is not your elevator speech. While that tagline is great for your business cards, if you say it in actual conversation it will probably sound too contrived. For example, my personal blog The Writeous Babe Project is about “writing, wellness and women’s empowerment.” It’s about how I am “writing my way through life as a southern fried feminist.” But when I say either of those out loud I sound and feel like a jerk store. So instead of an overly rehearsed speech, consider just having bullet points that present the highlights of your site.
To craft a truly effective elevator pitch start with the mission statement for your blog. Focus on your Why. I blog to empower women, especially those who write and those yearning to live a life worth writing about. That should be at the core of my elevator pitch and at the core of all I do for my blog.
What tips do you have for crafting a good elevator pitch?
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