Business

How can I build an authentic brand for my blog?

your brand
Your voice establishes your brand. (Image by Ricardo Bernardo via Flickr/Creative Commons)

Your blog is your brand.

We writers hear this a lot. But sometimes viewing our blog as a brand can feel limiting.

For example, let’s say you have a style blog that focuses on chic, work-appropriate fashion for young professionals. But you’re also inspired by creative, avant garde fashion shows. Because you’re trying to build a brand you may feel it’s not OK to write about both. But here’s why I think it is.

Establishing a brand for your blog isn’t solely about deciding the focus of your content. Building a brand is mostly about your voice and your values.

Whether you’re writing about runway looks or office party attire, your voice is the same. (Or at least it should be.) Your unique writing voice is much more important than what you’re writing about because it’s your voice that makes your blog stand out. Your readers aren’t just coming to your site because you’re giving suggestions on how to dress well for their 9 to 5. There are probably thousands of other blogs out there on this same topic. Your readers are coming to your blog because it’s your blog! They’re coming because they’re drawn to your voice and your style of blogging.

Your values also help build your blog’s brand. Why do you blog? What’s your mission statement? Yes, you blog to help young women feel both posh and professional, but why? Why do you think this is important? If your goal is to empower women and to help them feel more confident then simply make sure that everything you post — including a review of an avant garde fashion show — does exactly that.

For marketing purposes, it is smart to make sure that most of your posts center on your blog’s primary topic (unless you’re trying to shift the focus of your blog). Thus, consider creating a weekly or monthly feature that lets you go a bit off topic.  So Monday through Thursday you’re blogging about what to wear to work, but at the end of the week you have “High Fashion Friday” and on this day you showcase the looks you’d love to rock the runway in.

Remember the thing that makes your blog unique isn’t its topic. Your blog is special because the woman writing it is. 

 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

Can I overcome stage fright?

See Javacia Speak
Here I am speaking at this summer’s Bloganista Mini-Con.

If you are a writer, blogger, or entrepreneur you also need to be a good public speaker. Sharing your expertise through speaking engagements can be a great way to promote your blog, brand, book, or business.

But for some of you the idea of speaking in front of a crowd may make you sick to your stomach.

Last month I organized a special members-only See Jane Write event on public speaking featuring Attorney John Saxon, who is not only a highly successful lawyer but has also done speech writing for several big name politicians.

Saxon gave us a wealth of information on how to compose a captivating talk and keep your audience engaged.

Here are tips on how to overcome your stage fright:

1. Be confident. Remember you are the expert in the room. Whenever you start to feel insecure remind yourself that the organizers of this event invited you to speak for a reason.

2. Be prepared.The more prepared you are the more confident you will be. This doesn’t mean you should type out and memorize every word you’re going to say. But have at least three key points outlined. Know what you want your audience to take away from your talk. And be sure to practice.

3. Be passionate. Show that you have a sincere, overwhelming desire to convey this information to your audience. Your enthusiasm will most likely be contagious.

4. Be personable. Maintain eye contact. Use humor. Tell stories. Move around a bit to help dispel some of your nervous energy. Establish common ground with your audience.

5. Be yourself. Saxon says that “the presence of dynamism need not suggest the absence of sincerity. ”

What tips do you have for better public speaking?

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com. 

Thank God for Women Business Leaders!

WBL
Women Business Leaders members Candace Phillips, Heather VacLav, Anna Threadcraft, Tommye Lambert, Laura Hudson and Cierra LaShay

 

If you know me outside See Jane Write you know that I’m a church-going gal. If you’ve known me for approximately five minutes you know I am extremely ambitious and that I consider empowering women my life’s work. For years I’ve felt these two passions of mine were mutually exclusive. In my Christian women’s small groups — with the exception of the ones I led or co-led — there were few conversations about career goals and instead a focus on family. Meanwhile, the women in my life who seemed to really understand and support my lofty aspirations were atheist or agnostic.

Then I discovered Women Business Leaders, a networking group for professional Christian women. According to the group’s Facebook page, WBL “provides fellowship and support among women in the marketplace, while impacting the community for Christ.”

Women Business Leaders meets from 9:30 to 10:30 a.m. on the first Saturday of the month at the Vestavia Hills Library, 1221 Montgomery Highway.  The meetings feature speakers who cover topics such as how to put God and family first and still be a successful businesswoman, being a beacon of light on your job, and the importance of praying for colleagues and clients.

WBL is a non-denominational organization and members include women of all ages and all stages of life and career — from women fresh out of college to CEOs to women who are retired. And it doesn’t matter if you’re single, married, divorced, a working mom or happily childfree.

Women Business Leaders is the sister organization to Young Business Leaders, a national organization based in Birmingham designed to reach Christian businessmen.

From the first meeting I attended, it was clear to me that this group really is dedicated to empowering career-minded women of faith.

During that meeting a young mom in the group shared that she was feeling guilty about returning to work after having her baby because most of her peers are stay-at-home moms and were judging her for her decision to work outside the home. But her career is important to her, she said, and she doesn’t understand why the young mothers in her community believe she should give that up.

Another woman in the room boldly declared that the guilt she was feeling was not of God, especially since this young woman believed that her career was part of her life’s calling.

The woman quoted 2 Timothy 1:7, which reads, “For God has not given us a spirit of fear, but of power and of love and of a sound mind.”

She then said, “That was written by Apostle Paul, but if it had been written by a woman, by Apostle Paulina, I think she would have said God has not given us a spirit of guilt.”

And with that I knew I was at home.

The next WBL meeting is Saturday, Oct. 4. and you can be sure I’ll be there. If you’re interested in joining me, email me at javacia@seejanewritebham.com.

Does Your Website Need a Makeover?

Extreme Makeover
Extreme Makeover Blog Edition (Image by Patrishe via Flickr/Creative Commons)

Did you notice?

Jane got a makeover!

That’s right, SeeJaneWriteBham.com has a new look! I hope you like it. Take a look around and let me know what you think.

Have you been wondering if it’s time for you to give your website or blog a makeover? Here’s how I knew it was time to revamp this website:

Are you bored? If you feel unmotivated and stuck in a blogging rut, revamping your site could give you the push you need to get back in the groove of posting regularly. Now that Jane has a new look, I’ll be updated the See Jane Write blog twice a week — every Tuesday and Thursday.

Does your website reflect your brand? People often refer to See Jane Write as a blog, but it is meant to be so much more. See Jane Write is a network and it’s a business. Our website needs to reflect that. Thus I moved SeeJaneWriteBham.com from Blogger to WordPress so it would have a more professional look. Also, SeeJaneWriteBham.com now has a static homepage and the blog is just a component of the site. And since a business’ list of contacts is one of its most important assets, the e-mail list signup form is one of the site’s most prominent features. I’m currently working on revamping SeeJaneWriteMagazine.com as well so that it will look more like a magazine than a blog and I’m hoping the new look will give me new inspiration.

Has the mission of your blog or business changed? This year I decided that See Jane Write will not only seek to serve women writers, but female entrepreneurs, too. A new look is a great way to signify this new focus.

Redesigning a website can be very expensive, but it doesn’t have to be. While I did spend a pretty penny on on getting help with the move from Blogger to WordPress, I only spent $79 on the design. I simply purchased a theme from Blu Chic , which specializes in WordPress themes for female entrepreneurs, and then I customized it.

Next, I plan to embark on a social media makeover. And then, I’m giving myself a makeover, too! Stay tuned!

 

6 Game Changers For Your Blog, Brand or Business

At See Jane Write’s Bloganista Mini-Conference our closing keynote speaker Megan LaRussa Chenoweth of Southern Femme talked about things that were game changers for her blog and her business – things like better promoting her newsletter, getting a new logo, and moving into an office space.

For those of you who attended, my hope is that the Bloganista Mini-Conference was a game changer for you. I hope you left with the information and the inspiration you needed to take your blog, business, or writing career to the next level.

If you want to review some of the highlights from the conference, check out my recap post.

Here are six additional game changers for your blog, brand, or business.

1. Join See Jane Write. Over the next several months, most See Jane Write events will be for members only. If you don’t want to be left out, became an official member of See Jane Write today. Basic membership is only $25 per year. Click here for details.

2. Learn the game of golf. You may be thinking, “What on earth does golf have to do with my life as an entrepreneur?” Plenty. We all know that men make business deals out on the green. It’s time you join the boys club by picking up some clubs and learning to golf. Shella Sylla of SisterGolf is offering a $50 discount off her upcoming Introduction to Business Golf for Ladies Class.  

Click here to register. The promo code is SJW14.

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