Building a personal brand is one of the most important things you can do for your writing career. Don’t get me wrong – it is NOT the most important thing. Nothing is more important than just sitting down and DOING THE WORK. Writers write. Period.
But if you want people to read your writing, building your personal brand is a good way to make that happen.
Here are 5 things you should know about building your personal brand.
I have a confession: There was a time when I was a hater.
The world of journalism has changed. Many of the people who are getting opportunities to write essays and even regular columns for publications and being asked to cover events for media outlets are not trained journalists; they’re influencers.
As someone with two journalism degrees and 20 years of journalism experience, this trend used to make me angry. But then I decided that if you can’t beat ’em, join ’em. I decided to consider how I could use my own “influence” to get gigs.
Confession: I haven’t sent a message to my main email list in nearly a month. Sure, I’ve emailed the members of the See Jane Write Collective regularly about all of the awesome virtual events we’ve had this month. But for my general email list — the See Jane Write Weekly — it’s been crickets.
This, however, was actually a planned sabbatical. I wanted to take this month to brainstorm new ideas for the See Jane Write Weekly and to brainstorm ways to grow my list.
If you’re like me the new year has you in the mood for all new everything and you may be wondering if it’s time for you to rebrand your blog. I’ve honestly been wondering the same thing about See Jane Write.
While thinking this over I decided to revisit an interview I did back in 2015 with style coach Megan LaRussa Chenoweth when she rebranded her blog and business. For years, Megan has been my brand and business role model and she’s the prototype of how women can transition from lady blogger to boss lady.