Blogging

Do I need an elevator pitch for my blog?

elevator pitch
Image via Flickr/Creative Commons

Whether you’re attending a national blogging conference like BlogHer or just networking at an event in your hometown, you need to be able to quickly and concisely explain what your blog is all about. You need an elevator pitch. Here’s how to craft one:

Be brief. In your elevator speech you need to explain what you blog about and why in about 30 seconds.

Be clever. When working on your elevator pitch consider comparing your blog to something the folks in your niche would recognize. In the New Year I plan to relaunch my personal blog with a new look, a newsletter and a new focus. And after that relaunch I want people to say that I’m like a feminist Jeff Goins. But feel free to be funny or witty when finding a comparison for your blog. Maybe you’re Erika Napoletano without the f-bombs. Or maybe on your running blog you hit people with f-bombs and the hard truth on the regular and so you’re the Erika Napoletano of the fitness world. (Can you tell I really like Erika Napoletano?)

Be yourself. Mainly, you just need to be  sure your elevator pitch is authentic. Your blog’s tagline is not your elevator speech. While that tagline is great for your business cards, if you say it in actual conversation it will probably sound too contrived. For example, my personal blog The Writeous Babe Project is about “writing, wellness and women’s empowerment.” It’s about how I am “writing my way through life as a southern fried feminist.” But when I say either of those out loud I sound and feel like a jerk store. So instead of an overly rehearsed speech, consider just having bullet points that present the highlights of your site.

To craft a truly effective elevator pitch start with the mission statement for your blog. Focus on your Why. I blog to empower women, especially those who write and those yearning to live a life worth writing about. That should be at the core of my elevator pitch and at the core of all I do for my blog.

What tips do you have for crafting a good elevator pitch? 

Interested in learning more about the relaunch of The Writeous Babe Project? Click here to sign up for updates. 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

How do I find my ideal reader?

ideal reader
Image via Flickr/Creative Commons

When people ask me for blogging advice one tip almost always give is to identify your ideal reader and only write for her.  What are her passions, hobbies, and dreams? What are her problems and fears? What keeps her up at night? After you determine your ideal reader and what she wants and needs, only blog for her. This sounds scary. This sounds as if you’ll alienate other readers, but you won’t. An ideal reader is someone who not only reads your posts but also shares them with others. She’s not just loyal, she’s evangelistic. Writing for this reader will simply attract more like her.

Write out a detailed description of your ideal reader and keep it close, using it as you plan for future posts. You should even give your ideal reader a name. I call mine Quinn.

I am fortunate enough to have an actual person who is the basis of my ideal reader description. I have a reader who not only reads my blog posts but also attends and promotes nearly every See Jane Write event and talks about See Jane Write to other people more than I do.

But if you’re just starting your blog you probably haven’t found your Quinn. And that’s OK. When you’re starting out simply ask yourself what kind of reader you want to attract. Write a detailed description of that person and start there.

Or perhaps you can begin by just writing for yourself. Create the blog you want to read.

But if you want to find your Quinn, you need to go out and look for her. You need to network with people interested in the topic of your blog and with people who appreciate blogging. Get involved with local blogging groups (like Birmingham Bloggers and See Jane Write, of course). Attend conferences. Participate in Twitter chats and Facebook groups for bloggers and those related to your niche. Read and comment on other blogs. Guest blog for other sites.

Don’t assume your best friend will be your ideal reader. Chances are your best friend won’t even understand why you’re blogging in the first place. Let it go. Your blogging buddies (which you found from all that online and in real life networking) are the ones you should turn to for support in your online pursuits. Those blogging buddies are the ones who will encourage you to write on, sister!

Keep blogging and keep networking and soon you will discover your ideal reader. Trust me, she wants to find you just as badly as you want to find her.

 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

How can I build an authentic brand for my blog?

your brand
Your voice establishes your brand. (Image by Ricardo Bernardo via Flickr/Creative Commons)

Your blog is your brand.

We writers hear this a lot. But sometimes viewing our blog as a brand can feel limiting.

For example, let’s say you have a style blog that focuses on chic, work-appropriate fashion for young professionals. But you’re also inspired by creative, avant garde fashion shows. Because you’re trying to build a brand you may feel it’s not OK to write about both. But here’s why I think it is.

Establishing a brand for your blog isn’t solely about deciding the focus of your content. Building a brand is mostly about your voice and your values.

Whether you’re writing about runway looks or office party attire, your voice is the same. (Or at least it should be.) Your unique writing voice is much more important than what you’re writing about because it’s your voice that makes your blog stand out. Your readers aren’t just coming to your site because you’re giving suggestions on how to dress well for their 9 to 5. There are probably thousands of other blogs out there on this same topic. Your readers are coming to your blog because it’s your blog! They’re coming because they’re drawn to your voice and your style of blogging.

Your values also help build your blog’s brand. Why do you blog? What’s your mission statement? Yes, you blog to help young women feel both posh and professional, but why? Why do you think this is important? If your goal is to empower women and to help them feel more confident then simply make sure that everything you post — including a review of an avant garde fashion show — does exactly that.

For marketing purposes, it is smart to make sure that most of your posts center on your blog’s primary topic (unless you’re trying to shift the focus of your blog). Thus, consider creating a weekly or monthly feature that lets you go a bit off topic.  So Monday through Thursday you’re blogging about what to wear to work, but at the end of the week you have “High Fashion Friday” and on this day you showcase the looks you’d love to rock the runway in.

Remember the thing that makes your blog unique isn’t its topic. Your blog is special because the woman writing it is. 

 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

What if I run out of blog post ideas?

blog latte
To get through #bloglikecrazy all you need is this list of ideas… and caffeine (Image by Filipe Ferreira via Flickr/Creative Commons)

#bloglikecrazy is underway!

For those of you who are new around here, each November I challenge the women of See Jane Write to publish a new blog post every day for 30 days. We call this challenge #bloglikecrazy.

Throughout the month, share your posts via Twitter with the hashtag #bloglikecrazy and in the See Jane Write Facebook group and I will read and promote as many of your posts as I can.

During #bloglikecrazy you’re free to write about whatever you want. But each year I offer a list of writing prompts just in case you find yourself facing blogger’s block. (Many of the prompts are linked to examples, too.) So use the prompts if needed in any order you choose.

Here are 30 post ideas to help you #bloglikecrazy:

1. Why do you blog?
2. What are your goals as a blogger, writer or small business owner?
3. Write your personal mission statement.
4. Write a letter to your younger self.
5. Write an open letter to someone you need to thank.
6. Everyone is an expert in something. Write a post about your area of expertise – why you consider yourself an expert and how you came to be one.
7. Write a How To post.
8. Write a How NOT To post.
9. Write a post about something you do, love, or believe that’s unpopular with most folks.
10. Write your manifesto.
11. Post a Q&A with a woman you admire.
12. Use some of your favorite Instagram pics as a visual writing prompt.
13. Write about your favorite CD of the year thus far.
14. Write about the best book you’ve read this year.
15. Write about a time you changed your mind.
16. Learn to love your haters by taking a negative comment and flipping it into an empowering post.
17. What I Learned About Myself From ______(This can be a book, a film, an album, or even a person.)
18. Write a post called The Things I Don’t Blog About.
19. Write a post called 30 Things I Love Right Now.
20. Write a post about fitness – how you stay fit or how you plan to get in shape.
21. Write about your guilty pleasures and why you don’t actually feel that guilty for loving them.
22. What would you do if you weren’t afraid?
23. Write about your favorite place.
24. Write a post about your favorite dish or a meal you’ve had that you will never forget.
25. Write a post about your best friend or a group of friends.
26. Write a post about your family.
27. What are you thankful for?
28. Write about an outfit that makes you feel fabulous and fierce.
29. Set 4 simple goals for the remainder of 2014 and write about them.
30. What did you learn from #bloglikecrazy?

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com. 

Why should I #bloglikecrazy?

why blog
Image by Shashi Bellamkonda via Flickr/Creative Commons – Photo taken at the Blog World Expo 2008

Today is Day One of #bloglikecrazy.

Each November I challenge the women of See Jane Write to publish a new blog post every day for 30 days. If you plan to play along, be sure to share your posts on Twitter using the hashtag #bloglikecrazy.

Chances are you’re wondering why you should bother doing this in the first place. You’re wondering if at the end of #bloglikecrazy you’ll land the book deal you’ve always wanted or suddenly have so many blog sponsorships that you’ll be able to quit your day job.

Probably not.

But you will be a better writer.

I believe writing is a practice. I am a runner (a very slow runner, but a runner nonetheless) and I often see parallels between running and writing. Just as I must train to run a half marathon, I must train to write a book or even an award-winning essay.

Consider #bloglikecrazy your writing workout plan.

Some people say you should only write when you feel inspired. But that’s like saying a runner should only run when she’s in the mood to do so. If I’m training for a race I need to pound the pavement when it’s hot, when it’s cold, and sometimes even in the rain if necessary.

I understand that writing may not be a passion for all people who blog. But I’m in this for a gold medal.

But you don’t just have to take my word on the matter.

In her book Writing Down the Bones Natalie Goldberg also makes a connection between writers and athletes. She writes:

“This is the practice school of writing. Like running, the more you do it, the better you get at it. Some days you don’t want to run and you resist every step of the three miles, but you do it anyway. You practice whether you want to or not. You don’t wait around for inspiration and deep desire to run. It’ll never happen, especially if you’re out of shape or have been avoiding it. But if you run regularly, you train your mind to cut through or ignore your resistance. You just do it. And in the middle of the run, you love it. When you come to the end, you never want to stop. And you stop, hungry for the next time.”

So let’s #bloglikecrazy!

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.