Blogging

What Writers and Bloggers Can Learn from Taylor Swift

Taylor Swift
Image by WEZL via Flickr/Creative Commons

I am not a fan of Taylor Swift’s music. At all.

But after yesterday’s Y’all Connect conference I am a fan of Swift’s marketing strategy and you should be too.

Yesterday I had the opportunity to attend Y’all Connect Presented by Alabama Power, a blogging and social media conference all about digital storytelling.

One of my favorite sessions of the day was Mack Collier’s talk called “Think Like a Rock Star.” In this session Collier examined why businesses and brands only have customers while rock stars have fans.

The answer was simple: while businesses focus primarily on winning new customers, rock stars focus on rewarding their brand advocates, a.k.a their fans.

This seems counterintuitive. If you want your blog, book, or business to reach more people it seems the best thing to do would be to concentrate on seeking out new customers or readers. But what many of us don’t realize is that if we continue to excite and empower the people who already love our work, they will win new customers or readers for us. And they will be much more effective than we could ever be.

Think about it: are you more likely to purchase something because a salesperson said you should or because your best friend enthusiastically recommended it?

In his talk, Collier explained how Swift and other musicians cultivate an army of fans (who are advocates for their brand) by constantly devising amazing experiences for them. Swift, for example, has what she called a T-Party after her shows. During her concerts her team will scan the audience for the most enthusiastic fans — those having the most fun, screaming the loudest, and waving homemade signs.  Her team selects about two dozen of these special fans to join Swift and her crew backstage.

In 2010 Swift did an autograph signing in Nashville as part of the CMA Music Festival. She was going to sign autographs for 13 hours (13 is her favorite number) but when that time was up and there were still fans waiting, she kept going. Swift signed about 2,000 autographs for 15 hours that day, taking a break only to give a quick performance for the fans gathered.

By creating experiences like these, Collier said, Swift is communicating two very important messages to her fans: I appreciate you and I love you.

Here’s how you can communicate the same to the people who follow your work:

Be accessible. Interact with your readers and look for ways to have closer connections with them. Don’t spend all your time on your own blog. Visit their blogs or other sites that your readers love and leave comments. This will also give you a better idea of the kind of content your readers want.

Be relevant. Find the bigger idea behind the content you create. What problem does your writing solve for your readers? What void does it fill? Swift’s songs are so popular, Collier said, because they’re autobiographical and deal with issues many teen girls experience. They’re relatable and let those girls know they’re not alone.  You need to create content that raises awareness of ideas and news relevant to your niche. You need to be a teacher; everyone loves a good how-to post. And you need to create content that is inspiring.

Be humble.  While you need to think like a rock star, remember the spotlight should be on your fans, not you. Create content that focuses on and celebrates your readers. Get them involved by asking for feedback and suggestions. And remember to do something to make your fans feel special. Now that See Jane Write is becoming a membership organization, I plan to do this in part by planning events and extending offers and discounts that will be just for members and sponsors. If you’re an author you could do this by giving your fans early access to your new book or maybe you could have an intimate book signing and author chat with them.

The major takeaway is this: Your fans are the real rock stars.

For more on this topic, read Mack Collier’s book Think Like a Rock Star.

You can read more on my experience at the Y’all Connect conference Monday at SeeJaneWriteMagazine.com.

Finding a Niche for Your Blog

Sponsor Spotlight: Southern Belle Simple

southern belle simple
When Kate Spears started her blog in fall 2009 it was called Small Town, Big Dreams. But Spears struggled to find a way to weave what the name represented into each post.
“It finally dawned on me that so much of who I am, both positive and negative, has been established because of my experiences growing up in the South,” Spears says. “I knew that because my love for the South runs deep, I would never tire of writing about it. Plus I wouldn’t have to reach very far to find topics to write about because it’s just what I know best.”
And so Southern Belle Simple was born. Spears’s decision to blog about the South has served her well. Her blog has nearly 3,000 Facebook fans and more than 1,600 Twitter followers. Spears was a presenter at The Southern C Summit in Jekyll Island, Ga., in May and she has used her blog to develop relationships with Southern brands and businesses.
Spears has taken these relationships to the next level with her new company Screen Door Media. Through this company Spears offers companies traditional marketing and public relations services as well as help with social media marketing and content development. She has clients not only in Southern states such as Georgia, South Carolina, and Tennessee, but in California as well.
“Sometimes the business of doing business keeps folks so busy. They don’t always realize their stories are interesting to their customers and other audiences,” Spears says. “I can help them take an objective look at how to best tell their stories to engage and capture the attention of the right audience who will help them be successful. Your story is unique to you. It’s one of the most important things you have, as an individual or a business.”
And as you blogging, finding a niche for your site may help you tell your story more effectively.
“If you are just starting out, having a niche can help you find your unique voice. If you are in a content drought or a creativity dry spell, having a niche helps you push past it,” Spears says.
Having a niche can also build your audience.
“It’s always good to help readers know what they can expect from a blog because this helps to keep them coming back for more,” Spears says.
Just as Spears did, choose a niche that reflects your interests, something you’re so passionate about that you feel you could write about it endlessly. For Spears it was the South. For you it may be fashion, feminism, or food. Perhaps you want to blog about DIY projects or gardening. Maybe you want to blog about relationships or politics or career development.
“A good blog is an expression of the person writing it,” Spears says. Don’t choose a niche just because you think it’s popular. If it isn’t authentic, readers will pick up on that.”
If you choose a niche and soon realize it’s not a good fit, it’s OK to switch.
“Don’t ever be afraid to change directions if you feel like something isn’t quite right,” Spears says. “Trust your instincts!”

Eric Guster on Being a Blawger

Sponsor Spotlight: Guster Law Firm, LLC

eric guster
Eric Guster
Being a blawger, a clever term used to describe a lawyer who blogs, can’t be easy. Trying to  explain the law in laymen’s language has to be tough. But Eric L. Welch Guster of Guster Law Firm, LLC, loves to blog nonetheless.
“I enjoy explaining the law and educating people about the law in layman’s terms,” Guster says. “There have been times when I’ve explained a complicated issue and people thank me for removing the veil and making it easier to understand. I believe if you know your craft, there’s nothing wrong with going that extra step to help others understand it.”
Guster’s Birmingham-based firm that concentrates on serious injury and wrongful death cases and criminal defense. Guster started his firm in 2001. Two years ago Guster started blogging about law cases on his firm’s website. In 2012 he became a legal expert for NewsOne and earlier this year he started blogging for NewsOne.com.
Guster Law Firm
If you follow Guster on Twitter @ericguster or on Facebook then you’ve seen his tweets and status updates about the highly controversial George Zimmerman trial. But Guster says he also uses social media to show his personality.
“I’m very personable and I’m dedicated to the people I serve. That personality comes through not only in my work, but also through social media and blogging,” Guster says, “Social media shows my serious and fun sides. I tweet, Facebook and blog about a variety of things. Usually, something I say is going to connect with someone.”
Learn more about Guster Law Firm here.

Join me at the July Alabama Bloggers Meet-up

From Bloggers Who Brunch, hosted last month by See Jane Write Birmingham



Blogging is hard. 

I know some people might disagree. Some people might believe that blogging can’t be too difficult since everyone and their cat (literally) seems to have one these days. 

But I believe that being a good blogger is no easy task. It takes creativity, consistency, and commitment.  And I believe it also takes community. 

In her book Writing Down the Bones Natalie Goldberg writes: “Writing is a communal act…Contrary to popular belief, a writer is not a Prometheus alone on a hill full of fire.”

Writers need community. This is why I started See Jane Write Birmingham and See Jane Write Magazine. And this is why I love groups like Alabama Bloggers. 

Birmingham resident Rachel Callahan started Alabama Bloggers in May of 2009 because she wanted to connect with more bloggers in her hometown. Rachel had made connections with writers all over the world, thanks to her popular blog Grasping for Objectivity, but she wanted to get to know the bloggers in her own backyard. Rachel first launched the group as an online community then took these connections offline with monthly lunch meet-ups. 

I’ll be hosting this month’s meet-up which is set for 11:30 a.m. – 1:30 p.m., Friday, July 12 at Mix Bakery, 1819 5th Avenue North. Please RSVP by July 10. If you’re a member of the Alabama Bloggers Facebook group you can click here to RSVP. If not,  you can just RSVP in the comments section of this post. 

The hashtag for this and all Alabama Bloggers luncheons is #AlaBlogMeet. 

I leave you with more wise words from Natalie Goldberg. In Writing Down the Bones she also says: 


“It’s good to know some local people who are writing and whom you can get together with for mutual support…Kill the idea of the lone, suffering artist. We suffer anyway as human beings. Don’t make it any harder on yourself.”

Hope to see you July 12.

Tell Me a Story – A Recap of Bloggers Who Brunch: The Power of Storytelling

What story are you trying to tell with your blog? 

Can you explain that story in one sentence?

Can you explain it in one word? 

These are the questions Wade Kwon posed to us at Friday’s Bloggers Who Brunch event on the art of digital storytelling. We had about 30 people gather in the side room of Nabeel’s for an afternoon of lunching and learning.

Wade Kwon speaking on the art of digital storytelling

“You’re telling a story with your blog,” Wade told us. “As storytellers you’re not just dealing with story or narrative, you’re dealing with a theme.”

If you’re having trouble determining the theme of your blog, summing up your site with one word or one sentence will help.

“The one word or one sentence can help you when you get stuck,” Wade said.

Your one sentence, your one word, can help you through writer’s block and help you make important decisions about your blog such as what to include and what to exclude and the different ways you will share your story. These days we have so many channels outside of our blogging and writing with which to tell our story — such as Twitter,  Facebook, Instagram, YouTube, and Vine.

The theme could also help you decide if your audience will help tell the story. Will they be part of the narrative? Will they help shape it? You can include your readers in a number of ways from allowing them to leave comments to asking them to share stories of their own.

One thing that’s important to remember, Wade reminded us, is that with digital storytelling your audience is not experiencing your story from start to finish the way we experience books or films.  In digital storytelling there is no clear beginning, middle, and end.

“It’s all middle,” Wade said. Therefore your theme has to permeate every post because that post might be the only chapter a person reads of your story.

We had over two dozen bloggers attend this lunch event. 

In addition to theme, it’s important to determine voice and brand. Do you want your blog to be serious? Authoritative? Warm? Collaborative? If your site has a number of contributors how will you include diverse voices while maintaining a distinct brand? Your theme can help you do that.

If you’re sitting there staring at the screen thinking you have no idea how to describe your voice or brand, and if you’re thinking you have no idea what story you’re striving to tell with your blog, that’s OK. The answers to these question will become clearer in time. But you must keep writing.

Being persistent and consistent are key, Wade advised. Keep blogging and eventually your voice will be stronger and your fan base will grow larger, too.

During his talk Wade shared a story about the great success Birmingham blogger Tanya Sylvan had with a recent post. In her post Birmingham — I Run This Town, Tanya composed a photo essay of her favorite sites to see when she runs through downtown Birmingham. Tanya’s blog tells the story of her running adventures and in this post she included her love for Birmingham and her love for photography as well. The post went viral and her readership increased by 300 percent. But Tanya, who attended Friday’s lunch, stressed that this was not her goal when she wrote this post. She just wanted to show why she loves running downtown.

The point is simple: be authentic. Whatever the story of your blog may be, tell it with passion and sincerity. That’s a story people are going to want to read.

Today is the last day to register for the Y’all Connect social media conference, where you can learn even more about digital storytelling. Use SJW89 to receive a $30 discount. Click here for more details.