Conferences

My hair is my brand and other epiphanies

In addition to the change-your-life, Oprah-like sessions I’ve written about, the skirt! Creative Conference also offered very practical workshops on how to promote your writing, including one on social media. Session leaders Taryn Pisaneschi and Desiree Scales echoed a lot of the things I’ve heard at similar seminars, which was reassuring.

Social media is like a hearing aid, they said. You can use it to find out what people are talking about. You can also use it to find events you might want to attend, position yourself as expert and to build your brand.

Something that Twitter rookies always wonder is What should I tweet about? I even know some people who haven’t tried Twitter simply because that question has paralyzed their efforts. Taryn and Desiree reminded the audience that Twitter is just a way to start conversations and really is no different from starting a conversation at a bar or a networking event. You listen a bit to what folks are talking about and jump in when you can with what you have to contribute.  You can make connections through Twitter by simply starting conversations with people tweeting about things you’re interested in, conversations that can sometimes lead to business opportunities.

While we can use Twitter to promote our writing that shouldn’t be all we do.  With that bar conversation model in mind, remember that no one likes to talk to the person who won’t shut up about herself. Your Twitter posts shouldn’t have that “Look at how cool I am!” vibe. Instead focus on others. What information can you share? How can you help others find the contacts they need? This may seem counterintuitive but it will pay off in the long run. In that same vein, they added that the best way to increase traffic and comments on your own blog is to comment on other blogs and feature other bloggers on your site.

Taryn and Desiree then gave a session on brand building. In addition to recommending that we all purchase the web domain for our name and use it as a landing page with links to our blogs, Twitter accounts, Facebook accounts, etc., they also discussed things I’d never considered. You are your brand, they stressed, which means your physical appearance is essentially your logo. This sounded scary at first, but not so much after they explained. Basically you need some simple signature. Desiree, for example, has on a stylish necklace in every photo on her websites and therefore always sports one when she’s networking or at speaking events. Taryn usually wears something pink to match the dominant color of her website.

So I got to thinking: what could be my signature? My husband is community manager for an advertising agency and I instantly knew what his signature would be: his tie. He’s known for wearing colorful and stylish ties and he wears a tie to work every single day even on Fridays when his co-workers are sporting jeans. But I had no idea what my signature could be. 

When I told my husband that I had to sit and think about this, he actually laughed at me. It didn’t take me too long, though. In between sessions I kept meeting women who would come up to me and say, “You’re WriteousBabe!” which is my Twitter handle and the name I use for the blog I write for skrit.com.  “Yeah, that’s me,” I’d say. Then they’d say, “I knew it was you as soon as I saw the hair.”

Of course! My big curly coif is my signature! Ironically, as I type this I’m rocking straight hair, which I do only about three times a year. But don’t worry, I’ll be sure to bring back the curls before my next networking event. 

Why I No Longer Want to Be a Champion

The second day of the skirt! Creative Conference began with breakout sessions (that is after a delicious breakfast prepared by the wait staff at the W Hotel Midtown). I attended a session called Desperately Seeking Musings, in which, ironically, speaker Michelle Goss taught us it’s not very effective to desperately seek inspiration. And she has a point. Think about it: when you’re facing writer’s block and you’re sitting there staring at a blank page or blank screen, does it ever help to keep telling yourself, Try harder, try harder? Of course it doesn’t.

What Goss explained is that to truly unlock our creativity in a way that it becomes a way to live and not just a thing to do we must change our life perspective.

We have four choices:

1. The victim. She believes life is happening to her, that it’s a mystery over which she has no control.  She says things like “Why does this always happen to me?”

2. The champion. She believes life is a problem to solve. She’s constantly working to improve and manipulate her circumstances and fix the problems of others.

3. Spiritual Adult. She believes life is an ally that gives her feedback to grow and change. Life is a joy not a burden.

4. Soul. She believes life is a divine mystery and we are all interconnected. She knows she’s completely loved by the Source of all Love without having to do anything.

As soon as these were presented I instantly knew where I stood. I’m a champion. I wake up each morning and, in my head, immediately start rattling off a list of problems, my own and those of others, and what I will do that day in an attempt to solve them. The champion life perspective is popular and endorsed, but it’s exhausting. How on earth can I be creative when my brain is filled to the brim with problems? So I no longer want to be a champion, as crazy as that sounds. I want to be the kind of person who believes that all things that happen to me, both good and bad, can help me grow. With that type of perspective I can live at ease, setting my mind free to create.     

Creativity in the Time of Corrosion

This weekend I had the privilege to attend the skirt! Creative Conference, a two-day event in Atlanta, Georgia for creative women, specifically women writers, organized by skirt! magazine. Never before have I been in an environment in which I was surrounded by women who understand my passions and dreams and who genuinely seem to want me to succeed even though they’d only known me a few hours or a few minutes even. Any attempt to describe how amazing the weekend was will fall short, but over the next few days I will try to share some of the wealth of inspiration and information I received.

The conference kicked off with a keynote address by Kim Marcille Romaner, founder of Possibilities Amplified, Inc. and author of The Science of Making Things Happen: Turn Any Possibility into Reality. Her talk was called Creativity in the Time of Corrosion: 6 Strategies for Surviving Today’s Belief Crisis. Why is this a time of corrosion? Quite simply because things suck – the economy is still sluggish, natural disasters are ripping through the country, and many other nations are facing civil unrest. How do you hold on to your faith, how do you hold on to the belief that you can make your creative dreams come true in the midst of all this?

Though Romaner’s theories are rooted in complex scientific theories, they’re actually quite simple.


Strategy #1: Be kind to yourself. What do you need to do to be nicer to yourself? I need to rest more so I’ll have the energy to write. I need to learn to say “no” so I’ll actually have time to write. I need to stop doubting my talent and self-worth so I’ll have the confidence to write and share my work.

Strategy #2: Let go of things you think you know. Often we have an idea of how we think things should happen and when they don’t turn out that way, when things get off track, we allow our hopes to be deflated. But we must trust that our dreams could come true in a way we have never imagined.

Strategy #3: Move into wade mode. Romaner launched into some pretty complicated science talk here, but the gist is that we need to open up to all possibilities and one way to do that is to ask unlimited questions. For example, instead of thinking I will never be able to do this ask yourself If I could do this, how would I?

Strategy #4: Raise your perspective. Instead of seeing your creativity simply as the stories you write consider how you want creativity to be expressed in every moment of your life.

Strategy #5: Expand your comfort zone. Take risks! Romaner had us make a list of risks we’d challenge ourselves to take over the next 30 days. I challenge you to do the same.

Strategy #6: Apply the Inverse Zeno Effect. I’m sure you’re thinking, WTF, but let me explain. Here Romaner explained the importance of measuring things in an encouraging, not disparaging manner. So instead of saying, “I suck. I got nothing done today,” take a closer, more honest look at your day. Write down all the things you did that were positive contributions to yourself and to others – whether it’s updating your blog or brushing your teeth.

And can you believe that was just the first day? Whew!