Conferences

Meet the Bloganistas


The mini-conference will be held 10 a.m. to 4:30 p.m. on Saturday, July 19 at the Homewood Public Library, 1721 Oxmoor Road. You can find a complete conference schedule and order tickets at thebloganistaconference.eventbrite.com. 

Now get to know our speakers and panelists. 



Alexis E. Barton is a style blogger and digital influencer whose commentary and fashion advice appears weekly on the popular blog SameChicDifferentDay.com, which she launched in September 2011. Her personal style tips have been featured in The Birmingham News, Skirt.com, Life and Style PR and on WBHJ 95.7 JAMZ. Alexis has appeared on ABC 33/30’s Talk of Alabama and on CBS 42’s Wake Up Alabama. She has worked with the Council of Fashion Designers of America, H&M, Girls Inc., Macy’s, Belk, and a number of other non-profits, businesses and brands to help make the world a more stylish place. Alexis has been named a 2013 Role Model by the Girls Scouts of North-Central Alabama and this year was named a Birmingham Trailblazer by The Birmingham Times. 


Heather Brown is the lifestyle blogger and social media and blogging consultant behind MyLifeWellLoved.com. She is a Birmingham native, has been married for 5 years and has been blogging for 4 years. She would love for you to connect with her on Facebook, Pinterest, Twitter or Instagram @MyLifeWellLoved.





Megan LaRussa Chenoweth is the fashion stylist, image consultant and personal shopper behind Southern Femme, which is both a blog and a style consulting service. A Birmingham native, Megan moved to New York City to work for a famed trend forecaster and pursue a Master’s degree from Parsons School of Design. But the South wooed her back with its slower pace and picturesque landscape. Megan created Southern Femme because of her desire to educate her favorite women in the world, Southern ladies, on both high fashion and their everyday wardrobe. Megan has styled and produced fashion shoots for several magazines including Birmingham magazine, Alabama magazine, and Seventeen. 



Vanessa Culpepper of the blog BuddingFashionista.com is ready to step out in style no matter the time of day or occasion. As a producer of a morning news program, she doesn’t let her overnight shift keep her from putting a stylish spin on work-appropriate looks. She carries the same attitude toward her weekend wardrobe when she is off the clock and running around with two kids in tow! Vanessa does all this while stretching her budget to the max! She doesn’t claim to be the hottest fashionista around…she is just budding.


Williesha Morris has been hustling gigs of the freelance variety since she graduated from the University of South Carolina with a journalism degree in 2001. Since 2012 she has been pursuing the dual title of administrative consultant/virtual assistant and writer. Having this title allows her to never get bored, along with helping small business owners and entrepreneurs get more done and show freelancers how to truly live a “free” freelance life. You can find her on Twitter – @willieshamorris. She created her blog MyFreelanceLife.com in 2013 and also blogs at nerdythirtysomething.wordpress.com. 


Tanya Sylvan of the blog All In Stride is a Jersey girl living in Birmingham who loves to run far and eat lots. Her real life and blog life collided recently when a long-time blog reader offered her a job doing marketing and public relations for an outdoor publications company. Now she can say that she really does eat, sleep, and breathe all things outdoors! You can find her blogging about running, recipes, and random life events at tanyasylvan.com.


Carla Jean Whitley is a writer, editor and teacher based in Birmingham, Alabama, where she is managing editor of Birmingham magazine. Her first book, Muscle Shoals Sound Studio, is set for publication by The History Press on July 22. Carla Jean founded the music blog Birmingham Box Set, and has also written for BookPage, Paste, The Birmingham News, Sky and a variety of other magazines and newspapers. Carla Jean volunteers with literacy organizations and teaches journalism at the University of Alabama and Samford University. Her favorite yoga pose is bakasana and her favorite cats are orange. Connect with her at carlajeanwhitley.com.

The Bloganista Mini-Conference

 
 
See Jane Write believes you, your life and your blog should be fabulous. And so we present to you our first mini-conference — The Bloganista Mini-Con, a partial day conference for fashion, fitness, and lifestyle bloggers.  The mini-conference will be held 10 a.m. to 4:30 p.m. on Saturday, July 19 at the Homewood Public Library, 1721 Oxmoor Road.
 
Don’t worry if you’re not a style blogger; this conference has something for everyone. Topics we’ll cover include: 
  • Using your blog to land freelance writing gigs and speaking engagements
  • How your blog can land you a new job
  • Working with brands
  • Niche blogging 
  • Time management tips 
  • How to dress like a fashion blogger (even if you’re not one)
  • Turning your blog into a business
  • Spreading the word about your blog 
 
Our Speakers/Panelists: 
 
Alexis Barton of Same Chic Different Day
Heather Brown of My Life Well Loved
Erica Bunker of Erica Bunker DIY Style
Megan LaRussa Chenoweth of Southern Femme
Vanessa Culpepper of Budding Fashionista
Bertha Hidalgo of Chic In Academia 
Williesha Morris of My Freelance Life 
Tanya Sylvan of All In Stride
Carla Jean Whitley of Birmingham magazine
 
Tentative Conference Schedule
 
Morning Mingle     10 – 11 a.m.
Enjoy a continental breakfast and network with other local bloggers. 

Welcome by Javacia Harris Bowser, Founder of See Jane Write 11 a.m. – 11:15 a.m. 
 
Morning Keynote by Alexis Barton of Same Chic Different Day     11:15 a.m. – noon  
 
LUNCH ON YOUR OWN     NOON – 1:30 P.M. 
 
How to Be a Bloganista     1:30 – 2:15 p.m.
Local bloggers will share tips on time management, blog promotion, developing blog post ideas, working with brands, how to dress like a fashion blogger, and much more. Panelists: Heather Brown of My Life Well Loved, Erica Bunker of Erica Bunker DIY Style, Vanessa Culpepper of Budding Fashionista, and Bertha Hidalgo of Chic In Academia
 
Beyond the Blog     2:15 – 3 p.m.
Editors of local publications and local bloggers will share tips on how you can use your blog to land freelance writing gigs and even a full-time job. Panelists: Alexis Barton of Same Chic Different Day, Williesha Morris of My Freelance Life, Tanya Sylvan of All In Stride, and Carla Jean Whitley of Birmingham magazine
 
Break     3 – 3:30 p.m. 
 
Afternoon Keynote
by Megan LaRussa Chenoweth of Southern Femme     3:30 – 4:15 p.m.
 
Farewell     4:15 – 4:30 p.m. 

See Jane Speak (and Eat) at FoodBlogSouth



I’ve been thinking about food a lot lately and not just because I’m fasting meat, sweets, and dairy for my church’s annual 21 Days of Prayer and Fasting. 

I have also (like every other middle class American) resolved to eat a more healthful diet this year. If you need some help with your own aspiration to eat right in 2014, check out the recipe for Brussels sprouts with fried egg and curried spiced yogurt salad by Christy Turnipseed that was featured last week on SeeJaneWriteMagazine.com. 

I’ve also been thinking a lot about food because on Saturday, January 25, I will be speaking at the annual food blogging conference FoodBlogSouth. Yes, I know I’m not a food blogger, but I’ll be speaking to attendees about generating blog post ideas. 

I’m usually a bit embarrassed when people ask me how I come up with ideas for my blogs because my process is really weird. Sure, I believe you should read a lot of books, blogs, magazines and newspapers to stay abreast of trends and current events related to your niche. But I believe you still need to do something to mold all that information into a solid idea and this is where my process gets screwy. I have this uncanny ability to stare at an object, contemplate how I could connect it to my niche and produce a blog post idea from this process. 
I especially enjoy using parts of the human body for inspiration. I could stare at my big toe and come up with five blog posts ideas. (Really, I can. I tried it once.) Weird as it is, I thought this process would come in handy when the organizers of FoodBlogSouth asked me to come speak about generating blog post ideas. My presentation is called America’s Next Top Blogger: How Tyra Banks Can Help You Generate Blog Post Ideas because Ms. Banks did, in a way, inspire this strange process of mine. On her show America’s Next Top Model,  Tyra always tells the young aspiring models who are contestants on the show to model head to toe or “H2T.” At FoodBlogSouth I’ll be giving a 15-minute crash course in what I call “Blogging H2T.” I’m going to show attendees how they can generate 30 food-related blog post ideas by contemplating different parts of the human body.
I hope you’ll join me at this event. There are many other great reasons to attend FoodBlogSouth besides my weird talk. The conference will feature sessions on photography and food styling, how to turn your blog into a career, multimedia storytelling, and much more. You can view the full agenda online.
FoodBlogSouth 2014 will be held Jan. 24-25 at Rosewood Hall, 2850 19th Street South in Homewood, Alabama. Registration is $175 but See Jane Write fans can receive a discount by following this link.
My fast also ends the morning of this conference, so you will most likely see me stuffing my face with cake and cheese before and after (and perhaps even during) my talk. 

What Writers and Bloggers Can Learn from Taylor Swift

Taylor Swift
Image by WEZL via Flickr/Creative Commons

I am not a fan of Taylor Swift’s music. At all.

But after yesterday’s Y’all Connect conference I am a fan of Swift’s marketing strategy and you should be too.

Yesterday I had the opportunity to attend Y’all Connect Presented by Alabama Power, a blogging and social media conference all about digital storytelling.

One of my favorite sessions of the day was Mack Collier’s talk called “Think Like a Rock Star.” In this session Collier examined why businesses and brands only have customers while rock stars have fans.

The answer was simple: while businesses focus primarily on winning new customers, rock stars focus on rewarding their brand advocates, a.k.a their fans.

This seems counterintuitive. If you want your blog, book, or business to reach more people it seems the best thing to do would be to concentrate on seeking out new customers or readers. But what many of us don’t realize is that if we continue to excite and empower the people who already love our work, they will win new customers or readers for us. And they will be much more effective than we could ever be.

Think about it: are you more likely to purchase something because a salesperson said you should or because your best friend enthusiastically recommended it?

In his talk, Collier explained how Swift and other musicians cultivate an army of fans (who are advocates for their brand) by constantly devising amazing experiences for them. Swift, for example, has what she called a T-Party after her shows. During her concerts her team will scan the audience for the most enthusiastic fans — those having the most fun, screaming the loudest, and waving homemade signs.  Her team selects about two dozen of these special fans to join Swift and her crew backstage.

In 2010 Swift did an autograph signing in Nashville as part of the CMA Music Festival. She was going to sign autographs for 13 hours (13 is her favorite number) but when that time was up and there were still fans waiting, she kept going. Swift signed about 2,000 autographs for 15 hours that day, taking a break only to give a quick performance for the fans gathered.

By creating experiences like these, Collier said, Swift is communicating two very important messages to her fans: I appreciate you and I love you.

Here’s how you can communicate the same to the people who follow your work:

Be accessible. Interact with your readers and look for ways to have closer connections with them. Don’t spend all your time on your own blog. Visit their blogs or other sites that your readers love and leave comments. This will also give you a better idea of the kind of content your readers want.

Be relevant. Find the bigger idea behind the content you create. What problem does your writing solve for your readers? What void does it fill? Swift’s songs are so popular, Collier said, because they’re autobiographical and deal with issues many teen girls experience. They’re relatable and let those girls know they’re not alone.  You need to create content that raises awareness of ideas and news relevant to your niche. You need to be a teacher; everyone loves a good how-to post. And you need to create content that is inspiring.

Be humble.  While you need to think like a rock star, remember the spotlight should be on your fans, not you. Create content that focuses on and celebrates your readers. Get them involved by asking for feedback and suggestions. And remember to do something to make your fans feel special. Now that See Jane Write is becoming a membership organization, I plan to do this in part by planning events and extending offers and discounts that will be just for members and sponsors. If you’re an author you could do this by giving your fans early access to your new book or maybe you could have an intimate book signing and author chat with them.

The major takeaway is this: Your fans are the real rock stars.

For more on this topic, read Mack Collier’s book Think Like a Rock Star.

You can read more on my experience at the Y’all Connect conference Monday at SeeJaneWriteMagazine.com.

What FoodBlogSouth is cooking up for 2013

Guest post by Shaun Chavis 
When Jason Horn and I started FoodBlogSouth three years ago: 

I thought it would be a one-day workshop with about 50 to 75 people. 

I didn’t think we’d have a sell-out crowd the first year. 

And I had no clue how many great friendships and opportunities it would create… not just for me and Jason, but for the bloggers, speakers, and sponsors who have been a part. 

High Road Ice Cream of Atlanta served ice cream samples at the last FoodBlogSouth Conference
and they’ll be back in 2013!



Jason and I started FBS for two reasons: Reason #1, most of the food blogging conferences were either in New York or somewhere on the West Coast. If you’re in the South, you can easily spend $1000 or more to attend a 2-day conference in either of those spots. We wanted something we, and our other food blogging friends in the South, could attend without breaking the bank. We also felt like Southern food bloggers in general have something unique to contribute to the entire food blogging world, and we wanted a conference that could support and call attention to that. And we realized Birmingham had a lot of great resources to be able to do it. The talent here alone is a hidden incredible gem.

Reason #2: We wanted to support a local non-profit children’s writing project that was just starting up, Desert Island Supply Company (DISCO).

So here we are, just a few months from our third event! For FoodBlogSouth 2013, we’ve got three tracks. A half-day beginning track, a full day creative track, and a full day tech & business of blogging track. If you attend, you don’t have to stick to one track, you can hop back and forth. 

The Pecans Project from Greensboro, which helps high school dropouts learn business skills,
served spiced nut samples and pecan butter samples at FoodBlogSouth 2012. 

Ready for the highlights? 
  • Our keynote speaker is J. Kenji-Alt Lopez, of Serious Eats. His Food Lab posts are great, and he’s got a Food Lab 2-volume book coming out in 2013. 
  • Bloggers told us they wanted more about how to be unique and creative, and I don’t think any blogger does that better than Adam Roberts of The Amateur Gourmet (any food blog fan who’s been around a while remembers his Janet Jackson Cupcake post after the infamous Superbowl halftime wardrobe malfunction —that post got him a few minutes on CNN).  He’ll talk about writing. 
  • We’ve got two photography sessions: #1, a camera phone session with Beau Gustafson, a local freelance photographer who’s done a lot of work at Southern Progress Corporation. (If you’ve ever tried to take a picture of a restaurant dinner with nothing but a candle on the table for light, this is the session to attend!) #2, an advanced photography session, led by two previous FBS attendees—Helene Dujardin (Tartlette)  who is a professional photographer, awesome blogger, and author of Plate to Pixel: Digital Food Photography and Styling. She’s working with Tami Hardeman of Running with Tweezers, who is a professional food stylist. 
  • We’ve got a fun twist on recipe writing this year, and it’s starting with a game for bloggers that’s already starting (wanna play)? The game is called Recipe Telephone, based on the game Telephone (remember that game as a kid)? Bloggers are taking turns changing a Roast Chicken recipe one at a time, and passing it on to the next blogger. No telling what it’ll turn into! Cookbook author Cynthia Graubert will use the recipes from the game in her recipe writing session. (And, the recipes will be published in a chapbook.) 
  • Martie Duncan, of Martie Knows Parties, and a contestant on Food Network’s “The Next Food Network Star,” is doing a session about How to Cook on Camera. 

Goo Goo Cluster was a proud sponsor of FoodBlogSouth 2012.
Can you think of a more iconic Southern candy?

We’ve also got sessions on how to brand yourself as a blogger, how to write your own cookbook, a session where experienced bloggers share how they juggle blogging and the rest of everyday life, SEO and tools for bloggers, and more. Plus there’s going to be some good food: Look for some delicious cheeses for breakfast, and we’ve got a crew of chefs from Baton Rouge coming to cook for our after-party. 


FoodBlogSouth has always had another mission, too: Proceeds support the Desert Island Supply Company (DISCO), a non-profit children’s writing center in Birmingham. FBS 2012 raised $13,000 for DISCO, which just had its grand opening the weekend before Thanksgiving. I’m on the board of DISCO, and anyone who knows me knows I have personal reasons for supporting DISCO. My paternal grandfather was illiterate—as an adult, he couldn’t write his own name. No one should grow up without knowing how to read and write. Knowing how to write and communicate ideas on paper is power. And, my other reason is that reading and writing has always meant so much to me. I grew up an Army brat, which meant moving around a lot and losing friends. (No email, Facebook, Skype, or FaceTime back in those days!) Books and writing were the companions that I’d never lose, no matter where we moved.

I hope you’ll join us for FBS 2013… for the sessions, for the chance to meet other bloggers and make new friends, and to support a place that gives kids opportunities to write. We’ve had great support from bloggers all over the South, from the City of Birmingham, from colleagues at Southern Progress / Time Inc., and from Alabama businesses. All of our speakers have been great, too. 

If you plan to sign up, use the code “SeeJane” to get 10% off your registration.