a website & community for women who write & blog
Chances are you hate to hear the words, “You need to build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.
Learn how to dress like a fashion blogger. Is this on your list of goals for 2017? If so, then you don’t want to miss next week’s See Jane Write event. And you don’t have to be in Birmingham to attend!
I’m sure your email inbox is overflowing with Black Friday deals.
But I want to give you a few things for FREE to show how much I’m grateful for your support of See Jane Write.
On Monday I published a blog post stating my case for “Why Writers Must Be Entrepreneurs.” The next day a See Jane Write member very honestly shared this: “I saw the post about writers being entrepreneurs, but I just don’t know how to get started.”
And for this particular woman it is crucial that she get started because she recently quit a soul-draining job to pursue her dreams.
I realized that I needed to design a clear path to help give some guidance for this crazy, but beautiful journey called entrepreneurship, a path that you could follow whether you’d left your day job or not.
As a writer and blogger you need three things to become an entrepreneur: your platform, your people, and your product.
How do I juggle building both my business and my personal brand?
For over a year I’ve struggled with this question and would discuss it with anyone who’d listen.
Everyone I asked agreed that I did indeed need to build my personal brand. But when I’d ask how I was to create consistent content for and properly promote both I was met with shoulder shrugs.
You see, I do A LOT. In addition to being the founder of See Jane Write, I’m a full-time teacher and a part-time freelance writer. And save for the occasional intern and event volunteers (and my incredibly supportive husband), the See Jane Write team is made of me, myself, and I. So how can I find time to build two brands on top of all of that?!
Then some conversations with a few friends got me thinking. “You are Jane,” they said.
I never thought about it that way. See Jane Write started as a writing group for women that eventually became an award-winning membership organization and business. I don’t see myself as Jane. The women who rock with me are all Jane.
“But you built this. See Jane Write, as it is now, wouldn’t and couldn’t exist without you,” they insisted.
And that’s when I began to realize that See Jane Write is my personal brand, or at least it could be if I got personal.
And so after more than 12 months of mulling this over I made a decision to treat the See Jane Write brand as my personal brand, to share more personal stories of trials and triumphs on the See Jane Write blog, and to give my followers a behind-the-scenes look into my professional and personal life on the @seejavaciawrite channels on all social platforms including Instagram, Snapchat and Twitter. I made a decision to get real while also remaining relevant.