Blogging

The Number One Reason You’re Not Making Money With Your Blog

image via CreateHerStock
image via CreateHerStock

I have been blogging in some capacity for nearly a decade.

I’d like to say that when I started blogging I did so just for fun or for the love of writing. But that would be a lie.

I first started blogging for the newspaper at which I was working at the time because I thought it would help me make a name for myself at the paper and in the city. I wanted to be Louisville’s top features reporter!

Then I soon started a blog of my own because I had always dreamt of starting a magazine and this was my way of doing so — kinda, sorta —  without the overhead.

My point is from the day I published my very first blog post I did so with a business mindset. But it wasn’t until last year that I started making real money with my blog. LAST YEAR!

So what was my mistake? Failure to launch.

And I bet this is the same mistake you’re making, too.

Allow me to explain.

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How To Be a Blogpreneur

platform

On Monday I published a blog post stating my case for “Why Writers Must Be Entrepreneurs.” The next day a See Jane Write member very honestly shared this: “I saw the post about writers being entrepreneurs, but I just don’t know how to get started.”

And for this particular woman it is crucial that she get started because she recently quit a soul-draining job to pursue her dreams.

I realized that I needed to design a clear path to help give some guidance for this crazy, but beautiful journey called entrepreneurship, a path that you could follow whether you’d left your day job or not.

As a writer and blogger you need three things to become an entrepreneur: your platform, your people, and your product.

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My Favorite Blogs on Blogging

fave-blogs-on-blogging

When it comes to blogging, I’m pretty much obsessed. I eat, sleep, and dream blogging. So it should be no surprise that most of the blogs I read are blogs about blogging. Today, I want to share with you a few of my favorites.

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What’s the difference between a blogger and a journalist?

blackburn institute

On August 27 I had the honor of returning to my alma mater, the University of Alabama, to serve on a panel at the Blackburn Institute, one of the nation’s most unique and dynamic leadership development programs for college students.

The panel I was on was called “How to Find the ‘Truth’ in the Shifting Media Landscape” and was all about how to discern fact from opinion in a world full of blogs. podcasts, alt-weeklies and more.

Despite my experience as both a full-time and newspaper reporter and a freelance magazine writer, I was there mostly to represent the world of blogging.

During the panel discussion an audience member asked, “These days how do you determine if someone should be called a blogger or a reporter?”

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What if you just went for it?

slay
That look you have on your face when you know you’re about to slay the game…

I have notebooks on notebooks filled with tips, tricks and strategies that I need to implement to grow my blog, business, and writing career.

Some of the advice on these pages I’ve actually put into practice. Much of it I have not. I tell myself I haven’t done these things because I just don’t have the time. And to be sure, my schedule is quite chaotic. But last month I managed to blog five days a week and keep my business afloat despite family drama, sickness and a heavy workload at the day job. To quote entrepreneur Melanie Duncan, “Successful people don’t have the time to learn and grow; successful people make the time to learn and grow.”

But I recently realized it’s not the lack of time that’s truly holding me back. It’s me!

Last week I looked at that stack of notebooks and asked myself, “What are you waiting for?!” And I realized I’ve been waiting for perfection.

I’ve been putting off a much-needed brand photo shoot because I’d convinced myself I needed to lose 20 pounds first. I’ve been putting off trying to collaborate with my favorite bloggers because I’d convinced myself I needed to revamp my website and Instagram feed first. I’ve been putting off submitting story pitches to my favorite publication because I’d convinced myself I needed to improve my writing skills first. And I’ve been putting off taking See Jane Write beyond Birmingham because I’ve secretly wondered if anyone outside of my hometown would care.

But this is all bull shit.

I recently heard someone say, “You don’t have to get it right; you just have to get it going.” It’s not about perfection, it’s about progress. I say this to the women of See Jane Write all the time. Now I need to take my own advice.

So as I sat down to set my goals for September, I decided to pick five things I’ve been putting off and just go for it. Ashes to ashes, dust to self-doubt. (You’ll catch that on your way home.)

I’m sharing my bold goals in hopes that they’ll inspire you to set a few of your own.

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