email marketing

How a Newsletter Can Help You Succeed as an Author

Editor’s Note: See Jane Write publishes guest articles by writers who identify as women, non-binary folks, and our allies. Learn more here.

By: Delany Diamond

You need a newsletter.

You’ve probably seen that advice more times than you can count, but building a newsletter can be overwhelming. So, many authors dismiss the idea, choosing instead to focus on social media interactions with readers.

Unfortunately, that places you at the mercy of those platforms. That’s why you need a newsletter. It’s one of the greatest tools in your writerly tool shed.

I’m a firm believer that without my mailing list, I wouldn’t have an author career today. So first, I’ll explain why you need a list, give you advice on how to build a list of subscribers, and then suggest content for your newsletter.

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How to Hit the Reset Button on Your Email List

Confession: I haven’t sent a message to my main email list in nearly a month. Sure, I’ve emailed the members of the See Jane Write Collective regularly about all of the awesome virtual events we’ve had this month. But for my general email list — the See Jane Write Weekly — it’s been crickets.

This, however, was actually a planned sabbatical. I wanted to take this month to brainstorm new ideas for the See Jane Write Weekly and to brainstorm ways to grow my list.

I’ll be back in action in August. So, if you haven’t done so already, be sure to sign up for the See Jane Write Weekly so you won’t miss out on the content I have planned.

If you need to hit reset button on your own email list, here’s how.

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