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7 Ways to Build Buzz for Your Blog, Book or Brand

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We had a packed house Saturday at the See Jane Write workshop, How to Build Buzz.

During this free workshop I shared with attendees the story of how I’ve grown See Jane Write from a small women’s writing group and BlogSpot blog to an award-winning business.

It all started on March 24, 2011 when I gathered with a group of about 14 women at a local Mexican restaurant. Most of these women I had never met before, but these women and I all had one thing in common — we all loved to write. And I’d gathered them there that evening  to ask them what they wanted and needed from a women’s writing group. This meeting would be the first See Jane Write event.

Two months later See Jane Write hosted a workshop on Twitter that drew 40 women.

Two months after that we hosted a panel discussion that drew 75 women.

See Jane Write was in full swing!

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We had a packed house at “How To Build Buzz” Photo Credit: Christina J. Wade

Eventually I started to get quite a bit of attention because of See Jane Write and even started winning awards. In 2012 I received the SMART Award from the Women’s Fund of Greater Birmingham, an award given to local women who are doing innovative things in business, education, or the arts. In 2015 I was named one of the city’s Top 40 Under 40 by the Birmingham Business Journal and just this year Southern Living magazine included me on its list of Innovators Changing the South, a list that included the likes of the iconic Dolly Parton and actress Reese Witherspoon.

After this recognition people started to ask me my secret. They wanted to how I was getting so much attention for myself and my brand. And I told them, “I know how to make a scene!” In other words, I got really good at self-promotion.

If you’re still stuck in the mindset that self-promotion is somehow dirty or wrong, read this.

Go on! I’ll wait…

Now here are the seven ways I build buzz and make a scene!

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How to Be a Confident Writer

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Last month I asked the ladies of See Jane Write what they were struggling with most regarding writing and blogging. The same word came up again and again: confidence.

One member told me, “I need help with building writing confidence. I seem to have lost mine!”

A member of the See Jane Write Facebook group said, “Some days I swear a brilliant, authentic writer lives inside me and is waiting to be born. I keep suffocating her by not writing. Can I get a session for writers that lack confidence?”

Here’s the thing: there’s no magic potion for writing confidence. Is there a session, seminar, or workshop that I could host that will boost your confidence? Maybe. But it’s probably not what you had in mind.

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Run Like a Girl

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This month, in the brutality of Alabama summer heat, I am going to start training for a marathon, and it’s all Artney Walker’s fault. Walker is a Birmingham-based fitness blogger and last year, she ran four marathons.
This accomplishment has not only inspired me to start pounding the pavement again, but also got the attention of Weight Watchers magazine. Walker was profiled in the May/June issue as part of the magazine’s “I Love What My Body Can Do” feature. Walker has been a fan of the Weight Watchers diet plan for eight years, but she never thought she’d one day be on the pages of its magazine. “In the beginning, I was in shock,” Walker says of the day in January when the magazine first contacted her. “The day of my photo shoot, my dream became a reality. Being a Weight Watchers member, I knew my story would resonate with so many readers.”
Read my entire article on Artney in the here or in the June issue of B-Metro magazine.