Social Media

I Tweet, Therefore I Am: A Social Media Panel Discussion

 

social media bandwagon
Image by Bruce Clay, Inc. via Flickr/Creative Commons
Whether you’re a blogger, entrepreneur, journalist or author, social media should be part of your personal marketing strategy. Social media networks like Twitter, Facebook, LinkedIn, Pinterest and Google + can help business owners connect with current and potential customers, authors and bloggers connect with readers, and journalists connect with editors and sources.

On Tuesday, Oct. 29 from 5:30 to 7:30 p.m. See Jane Write Birmingham and See Jane Write Magazine present I Tweet, Therefore I Am: A Social Media Panel Discussion. This event will answer the questions you have about social media and help you determine how to make social networking work for you.

I Tweet, Therefore I Am: A Social Media Panel Discussion will be held at REV Birmingham’s SocialVenture, 5529 1st Ave. South in Woodlawn.

The event costs $5 in advance, $10 (cash only) at the door. You can purchase tickets here. The event is free for official See Jane Write members. (Click here to learn how to become a member.)

Topics we’ll discuss at the event include:

– best social media practices for business owners
– how social media can boost your blog traffic
– how social media can help freelance writers land paying gigs
– social media tips for authors
– the Alabama Social Media Association

Ultimately, you can determine the topics of this discussion by leaving your questions about social media in the comments section of this post.

This event will also include time for networking and a brief Q&A session with our panelists.

Our panelists include:
Chanda TempleChanda Temple worked for 20 years as a reporter, covering people’s stories. Now she promotes people’s stories as a public relations pro. Currently, she’s director of public relations for the Birmingham Public Library. One of the ways she builds buzz is via social media. For tweets of inspiration, being better in business, information about Birmingham events and more, follow her on Twitter at @chandatemple.

Mitzi EakerMitzi Eaker of Mitzi Jane Media consults with individuals, businesses, and organizations in online marketing strategy. She walks beside her clients from teaching basic social media skills to coordinating complex website projects. Mitzi lives in Inverness with her husband Shane and two boys where she enjoys running and teaching children’s small group at The Church at Brookhills. Follow her on Twitter at @Mitzi_Eaker and @mitzijanemedia.

Jennifer WarrenJennifer Warren is the business director for the Music Opportunity Program a 501(c)3 string education nonprofit. She received both her Masters in Business Administration and her B.S. in Management from the University of Alabama at Birmingham. Jennifer volunteers her time with the Alabama Social Media Association as a Board Member, the Homewood Arts Council as Secretary and At-Large Representative, and Tau Kappa Epsilon Fraternity as a Province Advisor. She currently plays with the Red Mountain Chamber Orchestra and serves on their Board of Directors. Follow her on Twitter at @JennWarren85.

A special thanks to our sponsors:
Hamer Law Group LLC and REV Birmingham’s SocialVenture.

Remember to leave your questions about social media in the comments.

See you Oct. 29!

Why Writers Need Social Media

Sponsor Spotlight: Mitzi Jane Media



What’s your social media strategy?


If you’re having trouble answering that question or perhaps even wondering what a social media strategy is, you may need to give Mitzi Eaker of Mitzi Jane Media a call. 

Mitzi Jane Media is a small organization of social media strategists and content providers that work with small businesses, nonprofits, and bloggers to make their creative vision of growth a reality.

Writers and small businesses need social media to stay connected to their readers and/or customers,” Eaker says. “Social media not only allow for writers and small businesses to share what is important to them with their following, but most importantly, they hear directly from their customers as they engage them in community online.”


Twitter, Facebook, Pinterest, blogging, and online forums and polls are just a few of the ways writers and business owners can see firsthand how their followers engage with their work or purchase their products. 


At Mitzi Jane Media, “we work hand-in-hand with each client to establish a strategy that really fits their brand, their purpose and goals, their skill set, and the time they have to do social media within the budget they have allocated,” Eaker says.


Head over to See Jane Write Magazine for 5 Mistakes You May Be Making On Social Media.

Why Writers Need a Professional Head Shot

One example of the many photos my hubster has had to take.

“I need you to take a picture of me.”

I say those words to my husband about once a month and not because I’m a fashion blogger or incredibly vain. Whether it’s for an article I’m being featured in or an advertisement for a conference at which I’m speaking, about once a month someone asks me to send them my head shot.

But I don’t have one.

So I make my poor husband play photographer, which is not fun for either of us because I hate having my picture taken.

“The more work you do and the more exposure you get, the more people will ask you for one,” said Alison Lewis, founder and editor of Healthy Travel Magazine and Ingredients, Inc. “It’s great to have in your back pocket!”

Writers may need a head shot for a book cover or blog or for speaking engagements.

“Even if you don’t need one regularly for work, your LinkedIn profile photo should be professional,” said Birmingham-based blogger Tanya Sylvan. “That’s people’s first impression of you, and you don’t want it to be negative.”

In addition to blogging, Tanya works in advertising and contributes to See Jane Write Magazine. She a busy and popular woman who probably needs a head shot. In fact, I even asked her for one when putting together the See Jane Write Magazine contributors page.

Sherri Ross Walters, a writer and the founder of Birmingham Girls Club, is another person whose portrait is probably in high demand.

“I have never had one, but the more connected and exposed people get and become, the more I’m finding a single, universal head shot is super helpful and convenient in recognizing people…myself included,” she said. “I need one!”

I need one too!

Enter Lynsey Weatherspoon, one of Birmingham’s best local photographers.

Lynsey has generously offered to meet with the women of See Jane Write for brief headshot sessions for the cost of only $75. She normally charges $350 for a head shot session, so this is the deal of a lifetime. The sessions will be held the afternoon of Sunday, July 21 on Morris Avenue in downtown Birmingham. (You’ll be sent more details on the location.)

You can sign up for your slot here.

Now go pick out your outfit!

Eric Guster on Being a Blawger

Sponsor Spotlight: Guster Law Firm, LLC

eric guster
Eric Guster
Being a blawger, a clever term used to describe a lawyer who blogs, can’t be easy. Trying to  explain the law in laymen’s language has to be tough. But Eric L. Welch Guster of Guster Law Firm, LLC, loves to blog nonetheless.
“I enjoy explaining the law and educating people about the law in layman’s terms,” Guster says. “There have been times when I’ve explained a complicated issue and people thank me for removing the veil and making it easier to understand. I believe if you know your craft, there’s nothing wrong with going that extra step to help others understand it.”
Guster’s Birmingham-based firm that concentrates on serious injury and wrongful death cases and criminal defense. Guster started his firm in 2001. Two years ago Guster started blogging about law cases on his firm’s website. In 2012 he became a legal expert for NewsOne and earlier this year he started blogging for NewsOne.com.
Guster Law Firm
If you follow Guster on Twitter @ericguster or on Facebook then you’ve seen his tweets and status updates about the highly controversial George Zimmerman trial. But Guster says he also uses social media to show his personality.
“I’m very personable and I’m dedicated to the people I serve. That personality comes through not only in my work, but also through social media and blogging,” Guster says, “Social media shows my serious and fun sides. I tweet, Facebook and blog about a variety of things. Usually, something I say is going to connect with someone.”
Learn more about Guster Law Firm here.

Using Social Media to Build Meaningful Professional Relationships

Sponsor Spotlight: Brian Cauble of Appsolute Genius




Brian Cauble, co-founder of the Birmingham-based mobile applications developer Appsolute Geniushas about 1,200 connections on LinkedIn. He has had face-to-face meetings with nearly all of them. 

If you’re looking for someone to offer advice on how to use social media to build meaningful relationships on and offline, Brian is clearly your guy. And chances are, he’ll actually make time to meet you for coffee to discuss this. 

That’s just one of the reasons we’re so glad that Appsolute Genius is one of the sponsors for the July issue of See Jane Write Magazine and our magazine launch party


Appsolute Genius co-founder Brian Cauble

Brian was the guest speaker at a recent luncheon presented by the Alabama Social Media Association (ALsocme)

He began his talk with a scenario to which we can all relate. You go to networking event or a conference. You shake hands.  You chat with people you find interesting. You leave with a stack of business cards. Those business cards then sit on your desk collecting dust until you eventually accidentally knock them into your trash can and don’t bother digging them out. 

One of the first tips Brian offered was to simply follow up. When you met someone at an event send them an email or a connection request on LinkedIn (But don’t send a generic one. You should actually write a message reminding the person where you two met.) Follow them on Twitter. Friend them on Facebook. Likewise, if there’s someone you know only online, don’t be afraid to try to arrange a meeting IRL, or in real life. 

Effectively using social media can be tough, but Brian gave the crowd five guidelines that made the process feel a lot less daunting. 




1. Be interesting. Tweet and post Facebook status updates on the things you find interesting, the things you’re passionate about. Believe it or not, there are plenty of other people out there who will find those things interesting too. 

2. Be humble. Brian explained this in what I considered the best quote of the afternoon: “Nobody likes a jackass.” Don’t use your online platforms as an opportunity to be a jerk or to tell people how they should live their lives. 

3. Be engaged. Check-in on Facebook and Foursquare when you go to an event. Comment on people’s status updates. Reply to interesting tweets. Being engaged on social media, however, should not feel like work. It should feel natural. Once you find your groove, Brian said, it will just become what you do.

4. Be authentic. Be yourself. Don’t try to be someone else online. Talk about things you actually care about, not just things you think will get people’s attention. Later in his talk, Brian also added that we shouldn’t be afraid to use social media to reveal pieces of lives to others, even the pieces that aren’t so great. Brian shared that he used social media to help cope with his father’s death. You don’t want your posts to be perpetual rants, but don’t think you have to pretend your life is perfect. “Life sucks sometimes,” Brian said.

5. Be helpful. So often when we think of social media we’re focused on what we can get out of it. Shift your focus and look for ways to help people. Start helping people get connected with folks they need to know. Eventually, this will help you too because people will start to see you as a must-have connection. 

Learn more about Brian and his company at AppsoluteGenius.com.