It’s official. Starting tomorrow Instagram is changing its platform and using an algorithm that will affect what appears in your feed. Instead of the latest 150 posts showing up chronologically as they have in the past, images and media will appear in your feed based on “the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” according to Instagram. Yes, this sounds a lot like Facebook and yes, you should have expected this since Facebook owns Instagram, but no, this doesn’t mean you should give up on Instagram.
As I’ve been known to say — don’t get bitter, get better.
This change will not only affect what you see in your feed, it also affects how likely your followers are to see your content. This is huge if you’re trying to use Instagram to build a personal brand or to promote your blog, book or business.
For years I used Instagram just for fun, but back in October I started an account for my personal brand and business — @seejavaciawrite — and started posting occasionally. But I will be honest with you, I’m worried I’ve done too little, too late.
But instead of throwing a virtual temper tantrum and organizing a protest and petition against Instagram, I’m going to get my feed in “formation.” Here’s how you can do the same…