Business

Why Every Writer Needs a Personal Brand (and Why It’s Not as Scary as It Sounds)

If you’re a writer or author, you’ve probably heard the advice: “You need to build your platform.” And you’ve probably strained your eye-rolling muscles each time someone has said those words to you. But, like it or not, those folks are right. The good news is that building your platform or personal brand doesn’t have to feel gross or take away from your creativity.

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The Power of Batch Producing Content

The key to staying consistent is staying ahead. That’s my go-to tip for anyone struggling with consistent content creation.

If you’re like most of us trying to juggle a million things while keeping your online presence fresh and engaging, you know how challenging it can be to consistently create content. Whether it’s for your social media, blog, or newsletter, the process can feel never-ending. But here’s a little secret that can save you time, reduce stress, and keep the creativity flowing: batch producing content.

This, my friend, is how you stay ahead!

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4 Things to Know About Building Your Personal Brand

Building a personal brand is one of the most important things you can do for your writing career. Don’t get me wrong – it is NOT the most important thing. Nothing is more important than just sitting down and DOING THE WORK. Writers write. Period.

But if you want people to read your writing, building your personal brand is a good way to make that happen.

Here are 5 things you should know about building your personal brand.

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Personal Branding Tips for Freelance Writers

I have a confession: There was a time when I was a hater.

The world of journalism has changed. Many of the people who are getting opportunities to write essays and even regular columns for publications and being asked to cover events for media outlets are not trained journalists; they’re influencers. 

As someone with two journalism degrees and 20 years of journalism experience, this trend used to make me angry. But then I decided that if you can’t beat ’em, join ’em. I decided to consider how I could use my own “influence” to get gigs. 

I decided to build my brand. And it worked!

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