Chances are you hate to hear the words, “Build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.
In part one of the “Write Like a Boss” series, we established that you are a writer. Remember, to be a writer all you have to do is write. But I want you to be a writer who makes money and makes a difference. One thing that will help you do this is building a personal brand.
Last month I took my very first solo weekend writing retreat. The beautiful Hotel Finial in Anniston was the perfect place to get inspired as I set out to start writing the book I hope to publish this year.
On March 4 I’ll be spending the day in Tuscaloosa, Alabama for the first Lean On: Alabama conference. This leadership and lifestyle conference for women seeks to provide attendees with the chance to build relationships with like-minded women while sharing their own experiences and learning from women who are leaders in their communities, in business, and in government.
Last month I hosted the first See Jane Write Virtual Summit featuring live online Q&A sessions with 8 female writers and bloggers with noteworthy accomplishments to their name. During the summit, attendees learned how to build a tribe to support their blog, books, and other writing projects; how to work with brands as a blogger; how to start a freelance writing career; how to market and build buzz for their blog, book, or brand; how to use writing to discover their authentic selves; the art of personal blogging; how to lead a group book project; and how to use their blog to write and publish their first book.
I decided last fall that I wanted to host a virtual summit but it took me several months to finally pull it off because I kept making excuses. I don’t have the time, I told myself. I don’t have the money, I said. But eventually I looked at myself in the mirror and said, “Javacia, you can either make excuses or make a difference. But you can’t do both.”
So I got to work. Still a journalist at heart, I started by asking myself the 5Ws and H.
Chances are you hate to hear the words, “You need to build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.