Blogging

How You Can Carry On the Mission of Magic City Post


We were very sad to learn yesterday that Magic City Post is closing. Since 2010 the Magic City Post website has been publishing great stories about the positive aspects of Birmingham, about the passionate people dedicated to helping Birmingham live up to its nickname of the Magic City, and about all the hip happenings of the city. 

Yesterday’s farewell post by MCP founder Emily Lowrey was the site’s final post. The Magic City Post website and social media channels will shut down in a few weeks. 

It’s so hard to say goodbye, but Lowrey says it’s time.  In her post Lowrey writes:

If you’re wondering why we’re shutting the site down…well, it’s just time.  In many ways, we feel like we fulfilled some of our mission to help inform people about the bright side of Birmingham.  More often now, we’re seeing positive local content covered by other publications and that’s a good thing.


Magic City Post Founder Emily Lowrey

Still I can’t help feeling as if the closing of Magic City Post is going to leave a huge void in Birmingham’s media and blogging scene. Perhaps that is a void that you can fill. 

I asked Lowrey to share with me any advice she’d give to someone hoping to pick up where she left off by starting a website like Magic City Post. Lowrey gives these ten tips: 

1. Develop a posting calendar. For MCP, this meant working the calendar out weekly, but it’s a tool that should work for you. Adjust to fit your niche.   


2. Don’t do it all yourself.  If you can afford to pay writers to contribute, then do that because you make the local writer community stronger.  Also, rely on your writer friends for guest posts to help fill your editorial calendar and be sure to reciprocate.   


3. Find under-served communities who need to be brought together, and do that through your blog by producing content important to them.  On that same note, remember that if you and your community share common values and interests you’ll likely find content ideas or even complete stories just by asking your community for contributions.  


4. The “right” intern can make your blogging experience far more enjoyable.  Mandy Shunnarah worked well for Magic City Post not only because she was a writer, but I’d say even more importantly because she shared MCP’s mission to experience and share the positive side of Birmingham. She was absolutely invaluable to this experience. 


5.  If you choose to partner with anyone, most especially a business partner, make sure that you share those common values and that you’ve agreed upon a list of ground rules for how you’ll resolve any issues that you encounter. 


6. Be mission focused.  For you, that may mean that you are building up your presence and expertise in a particular topical area.  However, if you are blogging because you want to make a living off blogging, then you either need to become a sales expert or you need to find a sales expert partner.  


7. Extend the reach of your blog by partnering with a network.  On the content side, this could be a group like See Jane Write where you support and share information with one another.  On the revenue side, this could mean finding advertising solutions that allow you to sell into a larger network.  MCP’s real estate partnership with Zillow was one example of revenue network extension.


8. Rely on expert resources.  I still learn something new each week that I visit Feverbee.com, a site with information that will help you identify and develop online communities.  

9. Some of my favorite experiences at MCP was meeting our readers, but nothing can ever top hearing that you connected two readers who then went on to fulfill your mission (for us that was making Birmingham a better place to live).  That, my friends, is liquid gold.  

10. Finally, you aren’t married to your blog forever; you do need an exit plan.  If you develop a community and decide to shut down that community, point your members toward new resources where they can find similar content.  



Letter of the Law: Keep Your Blog Legal

Editor’s Note: The following post is by Keith Lee, an attorney with the Hamer Law Group and the man behind the popular law blog Associate’s Mind. Ketih will be a special guest at See Jane’s Write Bloggers Who Brunch event set for April 7. RSVP via Facebook or in the comments section of this post. 

Guest post by Keith Lee 
Blogging is one of the greatest revolutions in publication since the printing press. It has given the ability to publish and be heard to essentially everyone with access to a computer. Almost all of the filters or barriers between a person wishing to share their thoughts, and display them in public, have been removed. Computers and the internet have given everyone the opportunity to have their voice heard.
But with this opportunity comes responsibilities and liabilities. You decide to blog about a bad experience you had at a restaurant which then reads your review and decides to sue you for defamation. Or someone makes a comment on one of your blog posts that attacks a politician. That same politician decides to come after you instead of the commentator. You decide to tweet about something that a local business gave you as a free trial – and the FTC decides to open an investigation file.
All of the above are worst case scenarios that are unlikely to happen. But at the same time, it makes sense to take some basic, and generally easy, precautions to familiarize yourself with laws and make sure you are complying with them.
Free Speech
First and foremost, you have the right to free speech. The government has no right to censor or impede you sharing your opinions. It is unlikely you will ever face any restrictions on your speech from the government.  But sometimes individuals or businesses will attempt to suppress an individuals right to free speech through what is known as a SLAPP – Strategic Lawsuit Against Public Participation.
To go back to our bad restaurant review as a example, the restaurant learns of the bad review by a blogger. The restaurant files a lawsuit against the blogger as a way to threaten and bully them to take the review down. The restaurant is betting on the fact that they have deeper pockets, and better lawyers, than a small-time blogger. So while the restaurant’s lawsuit would likely fail if it ran its course, it doesn’t matter. The restaurant doesn’t need to win in court, they only need to intimidate the blogger enough to take down their review. Hence, a Strategic Lawsuit Against Public Participation.

Other People’s Speech
Another difficult issue that can arise in blogging is the comments on a post. Comments are fantastic to receive because it indicates that your readers are engaged with your writing. But it can also be a headache it they are negative or attacking people in public. But as a blogger you are generally protected. Specifically, you are protected by a section of the Communications Decency Act passed in 1996. While much of the Act has been struck down as restrictions on free speech, one important part has survived:

Section 230 says that “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider” (47 U.S.C. § 230).

Essentially, you are not responsible for the speech of others on your website. Under the law, bloggers are not liable for comments left by readers, the work of guest bloggers, tips sent via email, or information received through RSS feeds. Section 230 provides the protection that has allowed innovation and freedom to thrive on the internet. The Electronic Frontier Foundation has an excellent infographic on why Section 230 is so important.
            
Paid or Compensated Speech
Many people who start blogs do so in the hopes of them becoming a business. Maybe not a full-time one, but a passive, secondary business nonetheless. The way many bloggers make money is through the endorsement of products and services through affiliate links. Affiliate links are unique links that serve two purposes: A) it directs a visitor to a sales page AND B) credits the host-blog with a commission should the visitor make a purchase by tracking the link back to them. The most common example of this is Amazon’s Associates program.
This type of activity went unfettered for many years before the government stepped in. In 2009 the Federal Trade Commission revised its rules and regulations regarding endorsements and testimonials in reaction to blogs and online advertising (warning: only read that you link if you are a glutton for punishment or a lawyer!). What these new rules mean is that there is now a requirement for voluntary disclosure of endorsements and affiliate links.
The easiest way to do this is a simple statement: “This is an affiliate link,” or “I received this product from X company – but I am endorsing it because I use it and believe in it.” What matters here is honest communication with the reader, not compliance with some obscure legalese.

Want To Learn More?
As I stated earlier, blogging is a fantastic revolution, and one that people should embrace. But you should also be aware that, like everything else, it is governed by rules and regulations. These rules should not intimidate you. You just need to take a small amount of time to learn about them and make sure you are complying with the law and keeping yourself protected. Which, admittedly, can be tough – just last week the FTC released a new set of rules that particularly affects Twitter. So it’s worth your time to keep tabs on the laws affecting blogging from time-to-time.
            
If you would like to learn more about these, and other issues you might face as a blogger, I’ll be speaking at See Jane Write’s Bloggers Who Brunch at noon on April 7 at Black Market Bar. I look forward to meeting and speaking with you. 

Blog Like a Girl, BFW 2013 Edition: Abby Hathorn of Vintage Inspired Passionista

Abby Hathorn of Vintage Inspired Passionista

Look out Tavi Gevinson! Birmingham may have its own teen prodigy in the world of fashion blogging. Abby Hathorn started her website Vintage Inspired Passionista about a year ago when she was only 16. 


“I wanted to show that teenage girls did not have to be sixteen and pregnant, but sixteen and successful,” Hathorn said.

Hathorn not only blogs but also works part-time as a stylist for Mississippi-based Town and Gown Magazine and writes for Real Story Publishing. 

“Juggling my blog, writing for Real Story Publishing, styling for Town and Gown Magazine, and finding time in the day to homeschool is quite a challenging task, but thanks to my iPhone and Claire Massy at Town and Gown Magazine and Joseph St. John at Real Story Publishing, I am able to find time in the day to do what I love-fashion and writing,” Abby says. “It is great to be able to collaborate with them via text and email.  I am originally from Mississippi and have family and friends close to Starkville and Columbus which allows me to travel there as often as I am needed.”


This past week Abby was busy covering Birmingham Fashion Week, but she still made time to chat with See Jane Write about blogging and the Birmingham fashion scene. 

Abby at the BFW 2013 Kick Off Party

How did you put together the outfit you wore to the Birmingham Fashion Week 2013 Kick Off Party? 


I love mixing patterns! When I spotted the printed dress and chevron cardigan at Banana Republic, I knew they were meant to be in my closet! I felt the basic navy needed a pop of color, so I sported my favorite pair of Michael Kors heels with it. I adore handmade jewelry and Etsy so I topped off my BFW 2013 Kick Off Party ensemble with handmade earrings by Rachel Leathers (of Hearts of Stone Jewelry) and a luscious stone ring by Lisa Hamilton (of Beadsoul).

Why do you think it’s good for Birmingham to have an event like Birmingham Fashion Week?

Events such as Birmingham Fashion Week help to boost tourism and draw attention to the area’s awesome attractions, shops, and dining. It brings attention to and supports nonprofit foundations like Alabama Forever and Camp Smile-A-Mile. It also shows off the South’s fashionable talents! And what shopaholic doesn’t love a preview of spring fashions?

Why do you think it is important for local bloggers to cover Birmingham Fashion Week and how can they do it in a way that will fully engage their readers?

It is a fantastic and fashionable way to support the community! Easy ways to fully engage readers during events like BFW is with photos and interviews. Readers love to be involved, so ask them which design/event was their favorite.

How did you get interested in fashion?

My fascination with fashion began at a young age. I was always playing dress up in my mom’s closet! Well, I suppose, I still play dress up.

What was the inspiration behind the name of your blog?

I am inspired by all things vintage! Vintage clothes, music, movies, and cars! There is nothing better than putting on a vintage Frank Sinatra record while brainstorming about blog ideas.

How did you get your gig with Town and Gown Magazine? How do you manage to work for them while living in Birmingham?

Claire Massey, the editor of Town and Gown Magazine, discovered and contacted me to do a fashion article for the November 2012 issue. Since that article, I have been working as a stylist for Town and Gown Magazine.

Town and Gown is a wonderful publication with which to work! Claire Massey, the editor, and Divian Conner, the photographer, make planning and conducting photo shoots easy.

What tips would you give to bloggers (not only fashion bloggers) looking to build their brand and a community?

Social media promotion is key! Create a Facebook Like Page, Twitter, and Instagram page for your blog to draw in your readers, and be sure to post often, but not overwhelmingly. Early on in my blog, I decided that I needed a logo that not only represented the VIP, but also was catchy!  Thanks to Amy Shaw for creating a fabulous logo for me. Another super easy way to grow a blogging brand is with business cards. I always have lots of business cards with me, and I hand them out everywhere I shop, eat, and hangout.

Life Is But a Dream

There’s often chatter on some of my favorite blogs about whether superstar Beyonce is or isn’t a feminist. Her girl power anthems, all-female band and determination to be independent lead some to say that Bey is absolutely a feminist. But some look to her sexy persona and performances and say she’s a pawn to the male gaze. Some folks even complain about her decision to name her upcoming tour “The Mrs. Carter Show.”

Despite the fact that I’ve been waving the flag of feminism for years, I actually don’t care whether or not Beyonce has the label of “feminist.” She continues to inspire me regardless. 
I had no intentions of writing about her HBO documentary, Life Is But a Dream, that debuted tonight. But when I found myself scribbling down notes throughout the program, I knew a blog post was about to be born. 
Believe it or not, sometimes I do have reservations about calling myself a feminist, but not because of the negative connotations and terrible misconceptions people have about what being a feminist means. Sometimes I feel as if feminism doesn’t fully describe my politics, my life mission or my love for and devotion to women. Feminism is simply a belief in the social, political, and economic equality of the sexes. But my desire to improve the lives of women and help them express themselves is about so much more than equality. It’s about sisterhood.
In the documentary Beyonce describes how much her love for women influences her work. She says, “I’m always thinking about women and what we need to hear.” And with those words she describes exactly why I blog and why I started See Jane Write. 
Beyonce goes on to talk about how important it is for women to have conversations with other women and how much she grows from those heartfelt discussions. I feel the same way, which is why I want to build community here on this blog and offline through See Jane Write networking events. 
Life Is But a Dream is a compelling documentary because it reminds viewers that Beyonce is human. Yes, her life is acutely different from ours, but she still has insecurities and heartache, hopes and dreams. She’s a woman of faith. And when she’s talking about her husband you see she’s still a girl in love with a boy, and suddenly the fact that she’s calling her new tour the Mrs. Carter Show makes you smile.
But obviously it’s when Beyonce talks about her concern for women that she makes my feminist heart flutter. In the documentary during a segment on her Billboard Music Awards performance of “Run the World (Girls)”  she says: 

It really pisses me off that women don’t get the same opportunities as men do or money for that matter because let’s face it: money gives men the power to run the show. It gives men the power to define our values and to define what’s sexy and what’s feminine. And that’s bullshit. At the end of the day it’s not about equal rights it’s about how we think. We have to reshape our own perception of how we view ourselves. We have to step up as women and take the lead and reach as high as humanly possible. That’s what I’m going to do, that’s my philosophy and that’s what “Girls” is all about. 

Yes. This. 
I love that she puts the ball in our court. If you see an injustice or disparity around you, do something about it! It’s time out for whining about men or “the Man” holding us down. It’s time that we take control of our careers and our creativity. 
It’s time to take control of your life so it can finally look just like the one you live in your dreams.