Blogging

What FoodBlogSouth is cooking up for 2013

Guest post by Shaun Chavis 
When Jason Horn and I started FoodBlogSouth three years ago: 

I thought it would be a one-day workshop with about 50 to 75 people. 

I didn’t think we’d have a sell-out crowd the first year. 

And I had no clue how many great friendships and opportunities it would create… not just for me and Jason, but for the bloggers, speakers, and sponsors who have been a part. 

High Road Ice Cream of Atlanta served ice cream samples at the last FoodBlogSouth Conference
and they’ll be back in 2013!



Jason and I started FBS for two reasons: Reason #1, most of the food blogging conferences were either in New York or somewhere on the West Coast. If you’re in the South, you can easily spend $1000 or more to attend a 2-day conference in either of those spots. We wanted something we, and our other food blogging friends in the South, could attend without breaking the bank. We also felt like Southern food bloggers in general have something unique to contribute to the entire food blogging world, and we wanted a conference that could support and call attention to that. And we realized Birmingham had a lot of great resources to be able to do it. The talent here alone is a hidden incredible gem.

Reason #2: We wanted to support a local non-profit children’s writing project that was just starting up, Desert Island Supply Company (DISCO).

So here we are, just a few months from our third event! For FoodBlogSouth 2013, we’ve got three tracks. A half-day beginning track, a full day creative track, and a full day tech & business of blogging track. If you attend, you don’t have to stick to one track, you can hop back and forth. 

The Pecans Project from Greensboro, which helps high school dropouts learn business skills,
served spiced nut samples and pecan butter samples at FoodBlogSouth 2012. 

Ready for the highlights? 
  • Our keynote speaker is J. Kenji-Alt Lopez, of Serious Eats. His Food Lab posts are great, and he’s got a Food Lab 2-volume book coming out in 2013. 
  • Bloggers told us they wanted more about how to be unique and creative, and I don’t think any blogger does that better than Adam Roberts of The Amateur Gourmet (any food blog fan who’s been around a while remembers his Janet Jackson Cupcake post after the infamous Superbowl halftime wardrobe malfunction —that post got him a few minutes on CNN).  He’ll talk about writing. 
  • We’ve got two photography sessions: #1, a camera phone session with Beau Gustafson, a local freelance photographer who’s done a lot of work at Southern Progress Corporation. (If you’ve ever tried to take a picture of a restaurant dinner with nothing but a candle on the table for light, this is the session to attend!) #2, an advanced photography session, led by two previous FBS attendees—Helene Dujardin (Tartlette)  who is a professional photographer, awesome blogger, and author of Plate to Pixel: Digital Food Photography and Styling. She’s working with Tami Hardeman of Running with Tweezers, who is a professional food stylist. 
  • We’ve got a fun twist on recipe writing this year, and it’s starting with a game for bloggers that’s already starting (wanna play)? The game is called Recipe Telephone, based on the game Telephone (remember that game as a kid)? Bloggers are taking turns changing a Roast Chicken recipe one at a time, and passing it on to the next blogger. No telling what it’ll turn into! Cookbook author Cynthia Graubert will use the recipes from the game in her recipe writing session. (And, the recipes will be published in a chapbook.) 
  • Martie Duncan, of Martie Knows Parties, and a contestant on Food Network’s “The Next Food Network Star,” is doing a session about How to Cook on Camera. 

Goo Goo Cluster was a proud sponsor of FoodBlogSouth 2012.
Can you think of a more iconic Southern candy?

We’ve also got sessions on how to brand yourself as a blogger, how to write your own cookbook, a session where experienced bloggers share how they juggle blogging and the rest of everyday life, SEO and tools for bloggers, and more. Plus there’s going to be some good food: Look for some delicious cheeses for breakfast, and we’ve got a crew of chefs from Baton Rouge coming to cook for our after-party. 


FoodBlogSouth has always had another mission, too: Proceeds support the Desert Island Supply Company (DISCO), a non-profit children’s writing center in Birmingham. FBS 2012 raised $13,000 for DISCO, which just had its grand opening the weekend before Thanksgiving. I’m on the board of DISCO, and anyone who knows me knows I have personal reasons for supporting DISCO. My paternal grandfather was illiterate—as an adult, he couldn’t write his own name. No one should grow up without knowing how to read and write. Knowing how to write and communicate ideas on paper is power. And, my other reason is that reading and writing has always meant so much to me. I grew up an Army brat, which meant moving around a lot and losing friends. (No email, Facebook, Skype, or FaceTime back in those days!) Books and writing were the companions that I’d never lose, no matter where we moved.

I hope you’ll join us for FBS 2013… for the sessions, for the chance to meet other bloggers and make new friends, and to support a place that gives kids opportunities to write. We’ve had great support from bloggers all over the South, from the City of Birmingham, from colleagues at Southern Progress / Time Inc., and from Alabama businesses. All of our speakers have been great, too. 

If you plan to sign up, use the code “SeeJane” to get 10% off your registration. 

“Bitchie” Blogging Advice

Necole Bitchie
Image via iamnecole.com



While cruising around in Twitterville last night I happened upon a link to an interview with celebrity gossip blogger Necole Bitchie. If you’ve been reading my blog, The Writeous Babe Project, even for a week you probably won’t be surprised to know that celebrity gossip isn’t really my thing. I frequent blogs about feminism, writing, faith, and living your best life. But the tweet about this article caught my eye because it mentioned Ms. Bitchie “falling out of love with her blog.” 

I’ve been there. 

It happened with my previous blog Georgia Mae. And one of the reasons I have yet to make any moves toward starting an online magazine is my fear that eventually I’d lose passion for the project. So, I was interested in what Necole had to say about this and about blogging in general. 


Interviewer Jerrod Hobbs of CarltonJordan.com asked Necole if people need to live in a certain area to be a successful blogger. Ms. Bitchie stated that if your goal is to be an entertainment news and celebrity gossip blogger with exclusive coverage then being near a major city like Los Angeles, New York or Atlanta is probably your best bet. But she went on to say, “The good thing about living in other cities across the nation is that you can be that ‘It person’ for your city.” 

I think this doesn’t just have to apply to celebrity news. I’ve heard and read advice from successful bloggers in a variety of niches recommending that emerging bloggers seek to take a local approach to their topics. I’ve been considering this myself. Could the See Jane Write blog become the source for news and information on Birmingham’s literary and media arts communities?


Later in the interview Ms. Bitchie told Hobbs that between March 2011 and May 2012 she had to take a break from her site to deal with some personal issues. Meanwhile, her brand was changed into something different from what she created and that’s what caused her to fall out of love with blogging for a bit. 

I think there’s a valuable lesson we can all learn for this and I think it goes back to the idea of having a mission statement for your blog or any project. You need a clear vision for your work and you need to stay focused on that always. 

This, perhaps, is the solution to staying motivated and committed, the key to staying passionate about what you do. In the interview Necole Bitchie discussed the importance of following through and said the secret to sticking with it is to do what makes you happy. Don’t chase blogging trends; tackle topics you truly care about. 

Being true to your mission and to your voice will also help you keep readers. These things will make your blog and your brand consistent which will make your readers loyal. Ms. Bitchie explained it this way: “A good brand makes people feel a certain way and gives a certain experience.  People are loyal to things because of the way they make them feel.”

To read the CarltonJordan.com interview with Necole Bitchie click here

Cross-posted at The Writeous Babe Project

Finding Your Blog’s Voice

What is “voice” in writing and how is it created? Why is it important to add voice to your writing? (Danny's Symbolic)
Image by Danny Getz via Flickr/Creative Commons 



A few months ago I discovered the virtual blogger meetup known as Blog Brunch.

Blog Brunch is “a collaborative network powered by bloggers wanting to share, dream and learn with other creatives in the blogging community.” Blog Brunch hosts Twitter chats on various blogging topics the first Saturday of each month. 

This month’s chat, held yesterday, was about finding your blog’s voice and couldn’t have come at a better time for me as I strive to do exactly that this month during the #bloglikecrazy challenge


Ironically, even though I participated in the chat because I have so many questions about the future of my blog, during the chat I realized I already had many of the answers I was seeking. 


For example, during the chat I began to think about and shared with others the importance of having a clear vision for your blog. This vision will help you stay focused, can help you develop an editorial calendar and regular features, can keep you from being preoccupied with traffic and page views, and can even help you when trying to select the right guest bloggers for your site. I’m going to work on drafting a mission statement this week. 


But even after you’ve figured out a focus for your blog, you may still have trouble finding your voice. Here are some great tips from other bloggers I picked up yesterday: 


Don’t be afraid to show your personality. Write as if your reader is a pal having coffee with you, one blogger suggested. 

One thing so many of us agreed on was the importance of blogging about your passion. If you’re just writing on a topic simply because it’s popular, it shows. 

If you want to know what’s working and what’s not, just ask. Several bloggers recommend doing reader surveys. And don’t rely simply on comments to gauge if your content is resonating with readers. Pay attention to what they share on Twitter, Facebook and other social media outlets as well. 

And speaking of readers, it’s important to truly engage them. “I make sure that I end every post with a question or two,” said @alliepal. “I don’t blog to hear myself talk — I’d rather hear from readers.” 

It’s important to engage other bloggers, too. Leave comments on the blogs that you read. Don’t be a “phantom reader” one blogger said. 

If you’re looking for ways to improve your content and writing skills remember good writers are also avid readers. Read other blogs, books, magazines, and more for inspiration. You may want to try free writing workshops too, @mspinkandblue suggests. 

Work on expanding your vocabulary. Not everything can be “AMAZING!” And remember that sites like Grammar Girl are your friends. 

While reading blogs and other online publications can be helpful, if you’ve fallen into a rut you may need to unplug.  “Nothing gets unique content rolling like being away from your computer and living in the real world,” @thecuisinerd said. 

Others agreed and talked about how writing about local events can really boost traffic. I can say that some of my best content and most popular posts were those written after attending inspiring events, such as the post I wrote after attending a panel discussion on the future of journalism

Other traffic tips included using titles that are similar to a Google search, which @stacyandcharlie recommended. And @mspinkandblue offered this great tip regarding post length and SEO: “Shoot for at least 250 words to get Google’s attention.”

That said, be sure not to get too focused on traffic. “Try not looking at your stats or ad sales for a month. See if that changes the way you blog,” said @passionfruitads. Obsessing over numbers, @passionfruitads said, is like “looking in the mirror all night and forgetting to go out and have fun!”

Crossposted at The Writeous Babe Project


How To Blog Every Day For a Year



This month I am striving to publish a meaningful blog post every day for 30 days over at The Writeous Babe Project. I’ve never been able to pull this off in the past so I must admit that I’m a bit nervous, especially since I’m leading this #bloglikecrazy challenge.
But then I look at bloggers like Jen West of The Jen West Quest and I’m reminded that anything is possible.
Jen West blogged every day not just for a month and not just for a season, but for nearly two years!
She started her blog simply as an accountability tool to lose weight.  “I was in desperate need to find motivation and excitement in the process of such a mundane task,” West said.
But in the process of losing weight, West gained an intense love for blogging, which she discussed with me recently and offered great advice for those of us ready to #bloglikecrazy. 


Jen West
Photo by Angela Karen
You blogged every day for over a year. Was this something you set out to do or did it just happen?
When I first started my blog, I committed 100% to blogging every single day until I lost every pound that I wanted to lose.  Four and a half months later when I achieved my goal of losing 47 pounds, I decided that I still loved to write on a daily basis.  I continued on to blog every day for almost 650 days.


How did you manage to do this? How did you find time to blog daily? Did you have a certain time of day in which you would write?


I found that with a daily commitment, writing in the mornings made it much easier to knock out.  My brain is at its best when I first wake up.  Plus, it’s a great feeling to know that you’ve finished it as you go on throughout your day instead of rushing through it later on.  I also gave myself an hour a day to write, edit and post.  Having a time cap made me concentrate better.




Did you ever face writer’s block?

Yes, I faced writer’s block often.  I would have really “on” weeks where I could write with ease, then others I would really struggle with content.  I found that the days I struggled, though, were the days

I had the best posts.  I forced myself to dig deep, because it wasn’t an option to skip.  When I get stuck I ask myself questions like, how am I feeling right now and why? What are my current goals and dreams?

What are my plans?  Where am I in life and what’s in the future? What do I love?  You can always find things to write about when you have passion and are in touch with yourself.


I remember when you decided to stop posting daily you mentioned on your blog that it was actually difficult for you not to post as often. Why was that?

When I stopped writing every day it felt like a big chapter of my life was closing.  I actually still wonder what it would be like if I had continued on.  But here’s the thing: I can always start it back up again.  I will never stop writing in my blog. The daily part was just an exercise in discipline more than anything else.  I write for myself, and I should do it as much as I want to.  I’m at a similar place with exercise in my life, it is no longer about a schedule, but for an experience.

And at the end of our interview West reminded me of something that we can not only apply to blogging but anything meaningful and healthy that we do for ourselves: “You will never regret it once it’s done.  It might be a challenge in the beginning, in the middle and in the end, but damn if you won’t feel good once you’re done. Blogging is a confidence booster, and most importantly a reminder that you are worth the time and effort!”

Let’s Blog Like Crazy!

I'm not a player, I just blog a lot
Image by J. Money via Flickr/Creative Commons


Since I’m a writer, blogger and feminist it should come as no surprise that Julie & Julia is one of my favorite films. I watched this great Nora Ephron movie Friday night and by the end my enthusiasm for blogging was renewed. 

I started thinking about Julie Powell and other bloggers who have been wildly popular and landed book deals because of their websites. The one thing these writers seem to have in common is that they were willing to do something crazy. Naysayers may call it a gimmick, and perhaps for some it is just that. But when I think about Julie Powell and women like Rachel Bertsche, author of the blog and book MWF Seeking BFF, they were all willing to do something that took courage and discipline, whether that was cooking 524 Julia Child recipes in 365 days or going on fifty-two friend-dates, one per week for a year, in hopes of meeting a new Best Friend Forever.

And so I present a challenge.

November can be a lonely month for us creative non-fiction writers because in November many of our ambitious fiction writer pals are busy with National Novel Writing Month, or NaNoWriMo.

So I thought, what if we bloggers had a project of our own for the month of November.

Inspired by Tarayi Jones’ #writelikecrazy, in which she encouraged writers to write every day for a month, I’ve decided to launch #bloglikecrazy for the month of November.

Here’s the #bloglikecrazy challenge: publish a meaningful blog post every single day in November. That’s 30 posts in 30 days. 

I’ve tried to do this several times before and failed miserably. But I figure I’d be a bit more motivated if I’m actually leading this endeavor over at my blog The Writeous Babe Project.

So are you with me?

Project #bloglikecrazy will begin Nov. 1. 

Also, if you’d like you can sign up for me to send you writing prompts throughout November to help get those creative juices flowing. Just email me at javacia@gmail.com with #bloglikecrazy in the subject line and in the body of the email simply say “I want prompts so I can #bloglikecrazy!”

So does this mean that after blogging for 30 days you’ll get a book deal? Probably not. But at the end of November you will be more dedicated to your blog and it’s dedication that will help you make your writing dreams come true. 


So let’s blog like crazy!