Chances are you hate to hear the words, “Build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.
In part one of the “Write Like a Boss” series, we established that you are a writer. Remember, to be a writer all you have to do is write. But I want you to be a writer who makes money and makes a difference. One thing that will help you do this is building a personal brand.