Disclosure: This post is brought to you by Laura Vincent Printing & Design, presenting sponsor for the 2015 Bloganista Mini-Con, but all opinions are my own.
At last year’s Bloganista Mini-Con afternoon keynote speaker Megan LaRussa Chenoweth said that getting a new logo for her blog was one of the game changers that helped take her business to the next level.
Could this one day be your story, too?
When Dionne Love of Laura Vincent Print and Design signed on to be the presenting sponsor for this year’s Bloganista Mini-Con I was so excited. I knew her talent and knowledge about designing logos would be invaluable to the women of See Jane Write.
“A logo will help your business become more recognizable, but it also establishes credibility with potential customers,” Dionne says. “It is the fundamental component of branding and marketing that reflects your personality, your values and principles.”
And this doesn’t just apply to big-name businesses like Nike or Apple. As Megan’s story shows, this applies to bloggers, too.
Here are five things Dionne recommends you keep when mind when creating a logo for your blog or personal brand — whether you’re working with a company like Laura Vincent or designing the logo yourself:
1. Keep it simple. Consider again logos like that of Nike or Apple, or even McDonald’s. They are some of the most popular logos around but yet also the simplest.
2. Make an impression. “The ultimate goal of all businesses is to have their logo image imprinted in your memory and to make a lasting impression,” Dionne says. So be sure your logo is memorable.
3. Find a font. “Selecting the right fonts is one of the most important steps in logo creation,” Dionne says. Choose a font that’s easy to read but distinctive. Also, Dionne says you shouldn’t use more than two different fonts in your logo.
4. Get color coordinated. When choosing colors for your logo remember that color can create an emotional response, Dionne says. Also keep in mind all the different places you’ll need to display the logo such as across your various social media networks.
5. Be versatile. Remember that your logo will not only be used on your website or blog and social media accounts but also on stationery and business cards. You may even decide to sell merchandise with your logo. Be sure that your logo looks great on any medium.
“So invest the time in developing a great logo,” Dionne says. “You and your business will reap the rewards!”
Dionne Love of Laura Vincent Printing and Design will be available at the Bloganista Mini-Con to chat with attendees about logo design and more. She’ll also be giving a discount on her logo design services to one lucky attendee.