Writing and personal branding coach Nikki Woods believes that writing a book is one of the best ways to build your business as it gives you credibility. However, she also believes that writers must be business-minded.
In a recent blog post she writes, “Let’s face it, most creative people expect someone else to handle the business side of their operations. But it’s a new day.”
Even writers with book deals and especially those who self-publish must learn to market their own work. And this isn’t just about trying to sell a single book. This is about creating a long-lasting career.
Woods writes: “Royalties and book advances are great if you can get them but you can’t depend on them to sustain you. The sooner you begin to promote your book through speaking engagements, conventions, seminars, etc., the sooner you can build up an audience, your brand and your bottom line. ”
Not sure where to start? See Jane Write is here to help.
Join us at 6 p.m. on Tuesday, June 16 at the Books-a-Million in Brookwood Village for D.I.Y. Marketing for Authors. Learn how to be your own publicist and promote your book and your brand. This free workshop will feature author A.D. Lawrence and See Jane Write member Chanda Temple, who is the co-author of the Birmingham’s Best Bites cookbook.