you are your brand

How do I juggle building both my business and my personal brand?

For over a year I’ve struggled with this question and would discuss it with anyone who’d listen.

Everyone I asked agreed that I did indeed need to build my personal brand. But when I’d ask how I was to create consistent content for and properly promote both I was met with shoulder shrugs.

You see, I do A LOT. In addition to being the founder of See Jane Write, I’m a full-time teacher and a part-time freelance writer. And save for the occasional intern and event volunteers (and my incredibly supportive husband), the See Jane Write team is made of me, myself, and I. So how can I find time to build two brands on top of all of that?!

Then some conversations with a few friends got me thinking. “You are Jane,” they said.

I never thought about it that way. See Jane Write started as a writing group for women that eventually became an award-winning membership organization and business. I don’t see myself as Jane. The women who rock with me are all Jane.

“But you built this. See Jane Write, as it is now, wouldn’t and couldn’t exist without you,” they insisted.

And that’s when I began to realize that See Jane Write is my personal brand, or at least it could be if I got personal.

And so after more than 12 months of mulling this over I made a decision to treat the See Jane Write brand as my personal brand, to share more personal stories of trials and triumphs on the See Jane Write blog, and to give my followers a behind-the-scenes look into my professional and personal life on the @seejavaciawrite channels on all social platforms including Instagram, Snapchat and Twitter. I made a decision to get real while also remaining relevant.

Jane’s New Look

You’ll notice a few changes on the site. Instead of a static homepage, the homepage now features blog posts to signify my focus on sharing my story. The slider at the top of the homepage now includes pictures of me as a reminder that Jane is Javacia. And the tagline now reads” A LIFESTYLE BLOG FOR WOMEN WHO WRITE” because while I will continue to offer information and inspiration to help you with your writing, blogging, and branding, I will do so primarily by sharing personal stories from every aspect of my life.

It’s time to be more than Jane. It’s time to show the world Javacia, too.

This could be as temporary as my straight hair.

my mini-makeover

After giving Jane a mini-makeover, I figured Javacia needed a mini-makeover, too.

I got my hair and makeup done as a little celebration of the fact that I had finally made a decision. (Don’t worry about the straight hair. I’m still #TeamNatural. I just spent some quality time with a flat iron. The curls will be back soon, as will be my usual bare-face look.)

But this decision could be as temporary as my straight hair and fancy makeup.

I could decide I hate this. I could decide that I can’t get personal on the site where I also get down to business. But I will try this for 90 days, at least, as my business coach recommended.

The point was to just choose something and to keep moving. Clarity only comes through action. I had been paralyzed by indecision.

If you feel indecision is holding you back, too, just pick something. If it doesn’t work out, just try something else. Failure is impossible if you keep trying until you win.

Some people may not like the new content on the blog. They may not care for me talking fashion, fitness, faith or feminism. They may not care for the personal essays I plan to occasionally post. They might not like that, depending on the topic, I may sometimes write the way I talk — and not the way I talk when I’m teaching, but the way I talk when I’m with my girls.

But I’ve got to believe that being myself isn’t bad for business. When I think back, the content that has always garnered the most comments was personal. The more vulnerable I am, the more people seem to respond. I believe my story will resonate with the people I’m meant to help, and it will push away those I have no business working with in the first place.

I hope you’ll ride with me through this journey.

10 Comments on This Time It’s Personal

  1. Angie George
    August 8, 2016 at 10:40 am (1 year ago)

    Seeing the new you was shocking but we all should at some point try something different, be adventurous an disscover different aspects of you we are. So congratulations on the new look although temporary.

    • javacia
      August 8, 2016 at 1:31 pm (1 year ago)

      Thank you! And yes, it’s temporary. You know I love my curls!

  2. Tanisha
    August 8, 2016 at 9:51 pm (1 year ago)

    Thank you for this! I too have been paralyzed by indecision. Being that I have so many different interests, it’s hard to focus on just one thing.

    I tried starting a blog in November, but didn’t see it through. You have inspired me to try again. Looking forward to your upcoming work…God Bless!

    • javacia
      August 9, 2016 at 5:26 am (1 year ago)

      Thank you, Tanisha. If you’re struggling with focusing on one topic, try figuring out your worldview and let this serve as an overall theme for your blog. That way you can blog about more than one topic but your blog will still be cohesive.

  3. Mandi Bee
    August 8, 2016 at 10:46 pm (1 year ago)


    • javacia
      August 9, 2016 at 5:24 am (1 year ago)

      Thanks, sis!

  4. Jasmine Shaw
    August 10, 2016 at 1:40 pm (1 year ago)

    Your friends are absolutely right, you are Jane! I joined See Jane Write because of the work you’ve done and examples you’ve set. I see you, and my fellow Janes, as brave divas who have already conquered so much of what I aspire to achieve. So I need you to be personal. I need you to continue being vulnerable, honest, and REAL; that’s what attracted me in the first place! See Jane Write feels like a safe place to learn and grow. Seeing as you are our leader it’s all the more inspiring to know you’re still pushing and tackling new heights as well! Cheers to the next 90 days!

    • javacia
      August 10, 2016 at 2:43 pm (1 year ago)

      Thank you so much for that! I’m so glad to know that what I’m doing is being noticed by and inspiring young women like you. That’s exactly why I do what I do!

  5. Alisha
    August 10, 2016 at 2:28 pm (1 year ago)

    This is a wonderful step because you have been unsure of taking this step. I love the way you are giving yourself permission to retreat by a certain deadline if you change your mind.

    • javacia
      August 10, 2016 at 2:40 pm (1 year ago)

      Thanks so much for your comment, Alisha. And thanks for riding with me through this journey.


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