One of the biggest mistakes I see writers and bloggers making nowadays is failing to start and grow an email list. EVERYONE NEEDS AN EMAIL LIST. If you’re a blogger you can use your list to promote your blog posts. If you’re an entrepreneur, you can use your list to promote the products or services that you offer. If you’re an author you can use your list to promote your books and your readings. If you’re a freelance journalist, you can use your list to promote your articles and to stay connected to your contacts, who will ultimately help you generate more story ideas and writing opportunities.
Now, this doesn’t mean you’ll only email people when you want something from them. A good rule of thumb to follow is give, give, give, ask. Be sure you’ve offered valuable content FOR FREE before you ask your list to buy from you.
Yes, growing your social media following is important, too, but you don’t own social media. Algorithm changes can and do affect if your followers actually see your content. Therefore, growing your list should be your priority.
If you want to start and grow your email list, but you’re not quite sure how to do so, keep reading!