Writing

Why Writers Must Be Entrepreneurs

Pen, Diary and Glasses
Image by GenerationBass.com via Flickr/Creative Commons

Writing and personal branding coach Nikki Woods believes that writing a book is one of the best ways to build your business as it gives you credibility. However, she also believes that writers must be business-minded.

In a recent blog post she writes, “Let’s face it, most creative people expect someone else to handle the business side of their operations. But it’s a new day.”

Even writers with book deals and especially those who self-publish must learn to market their own work. And this isn’t just about trying to sell a single book. This is about creating a long-lasting career.

Woods writes: “Royalties and book advances are great if you can get them but you can’t depend on them to sustain you. The sooner you begin to promote your book through speaking engagements, conventions, seminars, etc., the sooner you can build up an audience, your brand and your bottom line. ”

Not sure where to start? See Jane Write is here to help.

Join us at 6 p.m. on Tuesday, June 16 at the Books-a-Million in Brookwood Village for D.I.Y. Marketing for Authors. Learn how to be your own publicist and promote your book and your brand. This free workshop will feature author A.D. Lawrence and See Jane Write member Chanda Temple, who is the co-author of the Birmingham’s Best Bites cookbook.

Get more details here and RSVP via Facebook.

DIY Marketing with Books-a-Million

Birmingham-based authors, learn how to be your own publicist at the next See Jane Write event.

On Tuesday, June 16 we’re partnering with Books-a-Million to bring you a FREE workshop on how to market your book. You’ll also learn more about BAM! Publishing and Books On-Demand — which could be just what you need if you’re looking to self publish your next book.

The event will feature talks by Chanda Temple, co-author of the Birmingham’s Best Bites cookbook and A.D. Lawrence, author of the book When the Lioness Roars.

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Chanda Temple worked as a journalist for nearly 20 years before switching gears to public relations in 2012. This change meant that no longer would she cover buzz-worthy events but would now be responsible for building buzz and she’s going to help you build buzz for your book, too. For the past three years Temple has crafted numerous public relations campaigns that the public and media noticed.

Her latest success was coauthoring the Birmingham’s Best Bites cookbook. The self-published paperback book sold out three times in late 2014 and earned an international gold medal award in 2015. Also in 2015, her public relations campaign for the book and the Birmingham food festival it was connected to, won a first place state award in public relations.

AD Lawrence

Although, A. D. Lawrence is new to the official writing world, she is not new to the art. She has spent a lifetime putting pen-to-paper to express her deepest feelings and thoughts and to do research.

A.D. grew up in Tennessee at a time when children were to be seen and not heard. In 1989, she moved further south where she believed blacks were treated the same. During this major transition, she wrote. This era helped to hone her writing skills by giving her an outlet for unspeakable truths, while she dealt with social changes.

Lawrence is the author of When the Lioness Roars, When the Lioness Roars…Again, and When the Lioness Roars…Again and Again. She also has two works in progress. One is entitled Life Beyond the Shadows and the other is A Coloring of Hearts. The underlying theme in both deals with personal disappointment, struggle, growth, and survival. Unlike these two, the current book uses humor, anger, fact, prayer, rhyme and reason to produce a personal journal/textbook.

Join See Jane Write and Books-a-Million as these authors share the secrets to marketing their books. Zach Kendrick of Books-a-Million will also be on site to tell you all about the Espresso Book Machine and how you could use it to self-publish your next book.

This book is free and open to the public but seating is limited so arrive early.

DIY Marketing for Authors: How To Be Your Own Publicist

Hosted by Books-A-Million, Brookwood Village in Partnership with BAM! Publishing and See Jane Write

6 – 8 p.m. Tuesday, June 16 at the Brookwood Village Books-a-Million

The Geography of a Memoir: An Interview with Amy Bickers

Amy Bickers edit

I met Amy Bickers on March 24, 2011, the night of the very first See Jane Write Birmingham event. That night Amy told me about a book she wanted to publish — a memoir. “What’s it about?” I asked jovially. “Well,” she said, “my husband killed himself in front of me.”

I was speechless. I wanted to know how she could survive something like that. I wanted to know how she could ever be whole again. But I didn’t ask her because I knew these were questions only a memoir could answer.

Now four years later, Amy has written that book — The Geography of Me and You: A Memoir — and she’s raising money via Kickstarter to self-publish.

In this candid interview Amy talks about how she found the courage to finally share her story.

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Member of the Month: Teresa “T.K.” Thorne

TK-ThorneToday I’m excited to announce that the See Jane Write Member of the Month for May is local author Teresa “T.K” Thorne.

Teresa has had a passion for storytelling since she was a child and she says this passion only deepened when she became a police officer for Birmingham as that career taught her about what motivated and mattered most to people and gave her plenty of fodder for her writing.

Teresa has won several awards for her work including “Book of the Year for Historical Fiction” (ForeWord Reviews) for her debut novel Noah’s Wife. Her first non-fiction book Last Chance for Justice, which is about the 1963 Birmingham church bombing case, was featured on the New York Post’s “Books You Should Be Reading” list. Lately, Teresa has been busy with book signings and book club appearances to promote her newest historical novel is Angels at the Gate.

Teresa has been a supporter of See Jane Write for years. She was a panelist on our 2013 event “I Wrote a Book, Now What?” and she helped arrange last year’s public speaking workshop with Attorney John Saxon.

I had a chat with Teresa to discuss her new book, her writing process and her words of wisdom for other women who write.

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Tell us about your latest book, Angels at the Gate

Secretly raised as a boy in her father’s caravan and schooled in languages and the fine art of negotiation, Adira rejects the looming changes of womanhood that threaten her nomadic life and independence. With the arrival of two mysterious Northmen, rumored to be holy men, Adira’s world unravels. She loses everything she values most, including the “Angel” who has awakened her desires. Caught between her culture and freedom, and tormented by impossible love, she abandons all she has known in a dangerous quest to seek revenge and follow the “Angels.” With only her beloved dog, Nami, at her side, Adira must use all the skills she learned from her father to survive the perils of the desert, Sodom, and her own heart.

Angels at the Gate is a story of adventure and the power of love, a compelling saga based on historical research about the ancient biblical world of Abraham, Sodom and Gomorrah, and the woman who “became a pillar of salt.”

You’ve said before that your passion for storytelling deepened when you were a police officer. How so? 

Being a police officer exposed me to situations and people that I would probably never otherwise have encountered. The experience was a crash course in life . . . and death. Seeing how people, including myself, reacted to challenges and crises expanded my capacity to empathize and understand human nature and increased my desire to write about it.

You’ve published both fiction and non-fiction. Was your writing process vastly different for those different genres? Was your marketing strategy different? 

With fiction, I write organically from a character-oriented base. Everything proceeds from the character and is about her journey of discovery and change. For example, in Angels at the Gate, Adira’s character started with the fact that she had a little problem with obedience, and so when she stashed a puppy in her robes, it was natural that she would have “stolen” it from the litter. Then I had to figure out why she would steal it, and, as a side effect, the character of Chiram the cook—who grumbles that he is going to throw the pups in the cook pot—was born.  This kind of approach allows for the surprises and twists that make writing a joy.

Doing the research for a historical novel is very similar to writing nonfiction. The process feels like putting a jigsaw puzzle together. The more pieces you have in place, the easier, but it can be quite daunting n the first stages. My nonfiction book, Last Chance for Justice, might lean toward “creative nonfiction,” as I used narrative tools to tell the story.

The marketing is the same for fiction and nonfiction in these ways:

  • Marketing is about building relationships with readers.
  • Finding your target audience and the best way to reach them is key.
  • It is important to build an email list so you can market more than once to your target group(s).

Marketing nonfiction is different in that:

  • Nonfiction is easier to market, in general because the target audience is usually more readily identifiable.
  • More opportunities exist to be invited as a speaker.

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What advice would you give to other women writers who want to publish and promote their books?

1.  The only way to guarantee failure is to quit trying.  Don’t quit.

2.  Learn your craft. Read good stuff. If you find your heart strings pulled or that you are anxious about what happens next, or you go “Wow!”–stop. Study how the author did that.  Go to writing conferences. Participate in critique groups. Write. No matter how may words you get down; a book is written word by word.

3. You must be prepared to market. The days of a reclusive writer sitting back and letting a publisher do all the work are, for the most part, gone.

What do you like most about being a member of See Jane Write? 

This community of women writers is a very special one.  I feel that we all want to support one another, and that is a rare thing in business. Having a mentor like Javacia who is focused and works constantly on finding ways to encourage us and help us reach our goals and dreams is quite unique. Writing is a solitary endeavor for the most part and it is helpful, mentally and emotionally, to have others to lean on and learn from.  I love talking to writers about the process of writing. I always learn something, and their questions make me dig deep.

Anything else you’d like to share with the See Jane Write network? 

Follow your dream.  There are many disappointments and challenges along the way, but when readers tell you they can’t put your book down or they have read it twice, or, as someone recently told me, she sat in the tub reading my book way past the hot water state, you realize it was worth all the time and effort.  My goal is to write at least one book that will move readers and continue to be read long after I am gone.  I hope Angels at the Gate, and perhaps Noah’s Wife, may do that, and I believe Last Chance for Justice has added to our recorded memory of civil rights history.  I can think of no greater satisfaction.

Send your nominations for the next See Jane Write Member of the Month to javacia@seejanewritebham.com

The Sisterhood of the Traveling Pens Returns!

every woman

Tuesday night I hosted the first See Jane Write Roundtable. A small group of women gathered at Revelator Coffee Company to discuss one thing: “What is your biggest frustration right now with regard to writing, blogging, or entrepreneurship?” But this was no pity party. The goal was for each woman to leave with at least one action step to help her overcome the obstacle in her way. And after getting feedback from the participants I realized they left with an action plan and so much more.

“Gathering with a group of women, many whom I did not know, I had no idea that I would walk away feeling so inspired on my own writing journey, but also so excited for the creativity coming out of See Jane Write,” says Jennifer Dome King of the blog Stellar Fashion and Fitness. “Everyone is so enthusiastic and focused on the dreams they shared, if sometimes a bit timid as to whether we can actually accomplish what we desire. But the encouragement and advice I received at the Roundtable made it clear that with the work and dedication, we really can see these dreams come true. It’s so great to have powerful, supportive women like this to turn to!”

Brie Cash of the blog I Am Woman declared, “I even made a new friend!”

One participant said the See Jane Write Roundtable was a “spiritual experience.”

Meagan Saia of the blog Life of Owen, called it “magical.”

“What was most impressive to me about these women writers is how different we all were, and yet so similar,” Meagan wrote in her recap of the event. “Not only were our outward appearances different but age and jobs and more. So many differences. And yet we were all there for the same reason: to continue to ignite our passion and tell our story.”

The evening reminded me of See Jane Write’s very first event, a gathering of only about a dozen women crowded around a table at a local Mexican restaurant discussing writing and what we would want out of a writing group. See Jane Write has come a long way since those humble beginnings and has grown from a small writing group into a thriving network of hundreds of women. To sustain See Jane Write I’ve had to transform this venture of mine from a hobby into a business, but my vision and mission remain the same: I believe every woman has a story worth sharing. I also believe in sisterhood and I believe that sometimes it takes sisterhood to give a woman the courage to share the story she carries in her heart.  

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I left the event wondering what I could do to foster and facilitate more “magical” and “spiritual” experiences for women writers, but also an experience that would help them accomplish significant professional and personal goals. I have an idea, but it’s HUGE and, therefore, scary. I plan to announce the details soon but today I want to announce that Sisterhood of the Traveling Pens is coming back!

If you’re new to See Jane Write you have no idea what I’m talking about, so let me explain. I believe we all need support to accomplish our goals and so I started helping women find writing partners. My pal Erin Shaw Street jokingly said, “It’s like the Sisterhood of the Traveling Pens!” I took that name and ran with it.

At Tuesday’s event most of the women there said they felt they needed a writing or accountability partner. Through the Sisterhood of the Traveling Pens I will help you find a writing, blogging or business buddy. This can be someone you meet with regularly simply to sit in your favorite coffee shop and write for a few hours, whether you’re working on your blog or your next book. This could be someone who keeps you accountable to make sure you’re building your business as you should be. Or maybe you’re working on a memoir or novel and you need someone to give you an honest critique of your work. You and your writing, blogging, or business buddy will determine the purpose of your partnership, how often you’ll meet, etc. My job is just to help you find each other.

If you are interested in finding a writing, blogging, or business buddy email me at javacia@seejanewritebham.com and I will send you a list of questions I need you to answer so I find the best partner for you.

Please note that this service is only open to See Jane Write members. If you’re not sure if your membership has expired, email me. If you know you’re not a member and would like to join you may do so here.

I’m ready to play match maker so let’s do this!