Conferences

The Bloganista Mini-Conference

 
 
See Jane Write believes you, your life and your blog should be fabulous. And so we present to you our first mini-conference — The Bloganista Mini-Con, a partial day conference for fashion, fitness, and lifestyle bloggers.  The mini-conference will be held 10 a.m. to 4:30 p.m. on Saturday, July 19 at the Homewood Public Library, 1721 Oxmoor Road.
 
Don’t worry if you’re not a style blogger; this conference has something for everyone. Topics we’ll cover include: 
  • Using your blog to land freelance writing gigs and speaking engagements
  • How your blog can land you a new job
  • Working with brands
  • Niche blogging 
  • Time management tips 
  • How to dress like a fashion blogger (even if you’re not one)
  • Turning your blog into a business
  • Spreading the word about your blog 
 
Our Speakers/Panelists: 
 
Alexis Barton of Same Chic Different Day
Heather Brown of My Life Well Loved
Erica Bunker of Erica Bunker DIY Style
Megan LaRussa Chenoweth of Southern Femme
Vanessa Culpepper of Budding Fashionista
Bertha Hidalgo of Chic In Academia 
Williesha Morris of My Freelance Life 
Tanya Sylvan of All In Stride
Carla Jean Whitley of Birmingham magazine
 
Tentative Conference Schedule
 
Morning Mingle     10 – 11 a.m.
Enjoy a continental breakfast and network with other local bloggers. 

Welcome by Javacia Harris Bowser, Founder of See Jane Write 11 a.m. – 11:15 a.m. 
 
Morning Keynote by Alexis Barton of Same Chic Different Day     11:15 a.m. – noon  
 
LUNCH ON YOUR OWN     NOON – 1:30 P.M. 
 
How to Be a Bloganista     1:30 – 2:15 p.m.
Local bloggers will share tips on time management, blog promotion, developing blog post ideas, working with brands, how to dress like a fashion blogger, and much more. Panelists: Heather Brown of My Life Well Loved, Erica Bunker of Erica Bunker DIY Style, Vanessa Culpepper of Budding Fashionista, and Bertha Hidalgo of Chic In Academia
 
Beyond the Blog     2:15 – 3 p.m.
Editors of local publications and local bloggers will share tips on how you can use your blog to land freelance writing gigs and even a full-time job. Panelists: Alexis Barton of Same Chic Different Day, Williesha Morris of My Freelance Life, Tanya Sylvan of All In Stride, and Carla Jean Whitley of Birmingham magazine
 
Break     3 – 3:30 p.m. 
 
Afternoon Keynote
by Megan LaRussa Chenoweth of Southern Femme     3:30 – 4:15 p.m.
 
Farewell     4:15 – 4:30 p.m. 

See Jane Speak (and Eat) at FoodBlogSouth



I’ve been thinking about food a lot lately and not just because I’m fasting meat, sweets, and dairy for my church’s annual 21 Days of Prayer and Fasting. 

I have also (like every other middle class American) resolved to eat a more healthful diet this year. If you need some help with your own aspiration to eat right in 2014, check out the recipe for Brussels sprouts with fried egg and curried spiced yogurt salad by Christy Turnipseed that was featured last week on SeeJaneWriteMagazine.com. 

I’ve also been thinking a lot about food because on Saturday, January 25, I will be speaking at the annual food blogging conference FoodBlogSouth. Yes, I know I’m not a food blogger, but I’ll be speaking to attendees about generating blog post ideas. 

I’m usually a bit embarrassed when people ask me how I come up with ideas for my blogs because my process is really weird. Sure, I believe you should read a lot of books, blogs, magazines and newspapers to stay abreast of trends and current events related to your niche. But I believe you still need to do something to mold all that information into a solid idea and this is where my process gets screwy. I have this uncanny ability to stare at an object, contemplate how I could connect it to my niche and produce a blog post idea from this process. 
I especially enjoy using parts of the human body for inspiration. I could stare at my big toe and come up with five blog posts ideas. (Really, I can. I tried it once.) Weird as it is, I thought this process would come in handy when the organizers of FoodBlogSouth asked me to come speak about generating blog post ideas. My presentation is called America’s Next Top Blogger: How Tyra Banks Can Help You Generate Blog Post Ideas because Ms. Banks did, in a way, inspire this strange process of mine. On her show America’s Next Top Model,  Tyra always tells the young aspiring models who are contestants on the show to model head to toe or “H2T.” At FoodBlogSouth I’ll be giving a 15-minute crash course in what I call “Blogging H2T.” I’m going to show attendees how they can generate 30 food-related blog post ideas by contemplating different parts of the human body.
I hope you’ll join me at this event. There are many other great reasons to attend FoodBlogSouth besides my weird talk. The conference will feature sessions on photography and food styling, how to turn your blog into a career, multimedia storytelling, and much more. You can view the full agenda online.
FoodBlogSouth 2014 will be held Jan. 24-25 at Rosewood Hall, 2850 19th Street South in Homewood, Alabama. Registration is $175 but See Jane Write fans can receive a discount by following this link.
My fast also ends the morning of this conference, so you will most likely see me stuffing my face with cake and cheese before and after (and perhaps even during) my talk. 

What Writers and Bloggers Can Learn from Taylor Swift

Taylor Swift
Image by WEZL via Flickr/Creative Commons

I am not a fan of Taylor Swift’s music. At all.

But after yesterday’s Y’all Connect conference I am a fan of Swift’s marketing strategy and you should be too.

Yesterday I had the opportunity to attend Y’all Connect Presented by Alabama Power, a blogging and social media conference all about digital storytelling.

One of my favorite sessions of the day was Mack Collier’s talk called “Think Like a Rock Star.” In this session Collier examined why businesses and brands only have customers while rock stars have fans.

The answer was simple: while businesses focus primarily on winning new customers, rock stars focus on rewarding their brand advocates, a.k.a their fans.

This seems counterintuitive. If you want your blog, book, or business to reach more people it seems the best thing to do would be to concentrate on seeking out new customers or readers. But what many of us don’t realize is that if we continue to excite and empower the people who already love our work, they will win new customers or readers for us. And they will be much more effective than we could ever be.

Think about it: are you more likely to purchase something because a salesperson said you should or because your best friend enthusiastically recommended it?

In his talk, Collier explained how Swift and other musicians cultivate an army of fans (who are advocates for their brand) by constantly devising amazing experiences for them. Swift, for example, has what she called a T-Party after her shows. During her concerts her team will scan the audience for the most enthusiastic fans — those having the most fun, screaming the loudest, and waving homemade signs.  Her team selects about two dozen of these special fans to join Swift and her crew backstage.

In 2010 Swift did an autograph signing in Nashville as part of the CMA Music Festival. She was going to sign autographs for 13 hours (13 is her favorite number) but when that time was up and there were still fans waiting, she kept going. Swift signed about 2,000 autographs for 15 hours that day, taking a break only to give a quick performance for the fans gathered.

By creating experiences like these, Collier said, Swift is communicating two very important messages to her fans: I appreciate you and I love you.

Here’s how you can communicate the same to the people who follow your work:

Be accessible. Interact with your readers and look for ways to have closer connections with them. Don’t spend all your time on your own blog. Visit their blogs or other sites that your readers love and leave comments. This will also give you a better idea of the kind of content your readers want.

Be relevant. Find the bigger idea behind the content you create. What problem does your writing solve for your readers? What void does it fill? Swift’s songs are so popular, Collier said, because they’re autobiographical and deal with issues many teen girls experience. They’re relatable and let those girls know they’re not alone.  You need to create content that raises awareness of ideas and news relevant to your niche. You need to be a teacher; everyone loves a good how-to post. And you need to create content that is inspiring.

Be humble.  While you need to think like a rock star, remember the spotlight should be on your fans, not you. Create content that focuses on and celebrates your readers. Get them involved by asking for feedback and suggestions. And remember to do something to make your fans feel special. Now that See Jane Write is becoming a membership organization, I plan to do this in part by planning events and extending offers and discounts that will be just for members and sponsors. If you’re an author you could do this by giving your fans early access to your new book or maybe you could have an intimate book signing and author chat with them.

The major takeaway is this: Your fans are the real rock stars.

For more on this topic, read Mack Collier’s book Think Like a Rock Star.

You can read more on my experience at the Y’all Connect conference Monday at SeeJaneWriteMagazine.com.

What FoodBlogSouth is cooking up for 2013

Guest post by Shaun Chavis 
When Jason Horn and I started FoodBlogSouth three years ago: 

I thought it would be a one-day workshop with about 50 to 75 people. 

I didn’t think we’d have a sell-out crowd the first year. 

And I had no clue how many great friendships and opportunities it would create… not just for me and Jason, but for the bloggers, speakers, and sponsors who have been a part. 

High Road Ice Cream of Atlanta served ice cream samples at the last FoodBlogSouth Conference
and they’ll be back in 2013!



Jason and I started FBS for two reasons: Reason #1, most of the food blogging conferences were either in New York or somewhere on the West Coast. If you’re in the South, you can easily spend $1000 or more to attend a 2-day conference in either of those spots. We wanted something we, and our other food blogging friends in the South, could attend without breaking the bank. We also felt like Southern food bloggers in general have something unique to contribute to the entire food blogging world, and we wanted a conference that could support and call attention to that. And we realized Birmingham had a lot of great resources to be able to do it. The talent here alone is a hidden incredible gem.

Reason #2: We wanted to support a local non-profit children’s writing project that was just starting up, Desert Island Supply Company (DISCO).

So here we are, just a few months from our third event! For FoodBlogSouth 2013, we’ve got three tracks. A half-day beginning track, a full day creative track, and a full day tech & business of blogging track. If you attend, you don’t have to stick to one track, you can hop back and forth. 

The Pecans Project from Greensboro, which helps high school dropouts learn business skills,
served spiced nut samples and pecan butter samples at FoodBlogSouth 2012. 

Ready for the highlights? 
  • Our keynote speaker is J. Kenji-Alt Lopez, of Serious Eats. His Food Lab posts are great, and he’s got a Food Lab 2-volume book coming out in 2013. 
  • Bloggers told us they wanted more about how to be unique and creative, and I don’t think any blogger does that better than Adam Roberts of The Amateur Gourmet (any food blog fan who’s been around a while remembers his Janet Jackson Cupcake post after the infamous Superbowl halftime wardrobe malfunction —that post got him a few minutes on CNN).  He’ll talk about writing. 
  • We’ve got two photography sessions: #1, a camera phone session with Beau Gustafson, a local freelance photographer who’s done a lot of work at Southern Progress Corporation. (If you’ve ever tried to take a picture of a restaurant dinner with nothing but a candle on the table for light, this is the session to attend!) #2, an advanced photography session, led by two previous FBS attendees—Helene Dujardin (Tartlette)  who is a professional photographer, awesome blogger, and author of Plate to Pixel: Digital Food Photography and Styling. She’s working with Tami Hardeman of Running with Tweezers, who is a professional food stylist. 
  • We’ve got a fun twist on recipe writing this year, and it’s starting with a game for bloggers that’s already starting (wanna play)? The game is called Recipe Telephone, based on the game Telephone (remember that game as a kid)? Bloggers are taking turns changing a Roast Chicken recipe one at a time, and passing it on to the next blogger. No telling what it’ll turn into! Cookbook author Cynthia Graubert will use the recipes from the game in her recipe writing session. (And, the recipes will be published in a chapbook.) 
  • Martie Duncan, of Martie Knows Parties, and a contestant on Food Network’s “The Next Food Network Star,” is doing a session about How to Cook on Camera. 

Goo Goo Cluster was a proud sponsor of FoodBlogSouth 2012.
Can you think of a more iconic Southern candy?

We’ve also got sessions on how to brand yourself as a blogger, how to write your own cookbook, a session where experienced bloggers share how they juggle blogging and the rest of everyday life, SEO and tools for bloggers, and more. Plus there’s going to be some good food: Look for some delicious cheeses for breakfast, and we’ve got a crew of chefs from Baton Rouge coming to cook for our after-party. 


FoodBlogSouth has always had another mission, too: Proceeds support the Desert Island Supply Company (DISCO), a non-profit children’s writing center in Birmingham. FBS 2012 raised $13,000 for DISCO, which just had its grand opening the weekend before Thanksgiving. I’m on the board of DISCO, and anyone who knows me knows I have personal reasons for supporting DISCO. My paternal grandfather was illiterate—as an adult, he couldn’t write his own name. No one should grow up without knowing how to read and write. Knowing how to write and communicate ideas on paper is power. And, my other reason is that reading and writing has always meant so much to me. I grew up an Army brat, which meant moving around a lot and losing friends. (No email, Facebook, Skype, or FaceTime back in those days!) Books and writing were the companions that I’d never lose, no matter where we moved.

I hope you’ll join us for FBS 2013… for the sessions, for the chance to meet other bloggers and make new friends, and to support a place that gives kids opportunities to write. We’ve had great support from bloggers all over the South, from the City of Birmingham, from colleagues at Southern Progress / Time Inc., and from Alabama businesses. All of our speakers have been great, too. 

If you plan to sign up, use the code “SeeJane” to get 10% off your registration. 

Must Love Girls

image via

The folks at the skirt! Creative Conference surely know how to save the best for last. The workshops and talks on Friday and Saturday had been so informative and so inspirational I could returned to Birmingham Saturday night and felt I got my money’s worth. But, boy am I glad I stuck around.

Sunday’s keynote speaker was Claire Cook (pictured above), author of the best-selling novel Must Love Dogs, on which the 2005 romantic comedy of the same name was based.

Cook is one of the most down-to-earth writers I’ve ever met. She has this generous spirit that’s so bright it’s contagious. And she’s a woman who believes in sisterhood and solidarity. In fact, near the beginning of her talk she shared a famous quote by Madeleine Albright: “There’s a place in Hell reserved for women who don’t help other women.” 

Cook gave us practical advice, such as: Collect email addresses everywhere you go. Add your Facebook and Twitter sites to your business cards. The best way to become a better writer is to become a voracious reader. Choose one project and work on it wholeheartedly until it’s complete instead of dabbling in too much at once.

But the real message I took from her talk was simply love yourself, love other people, work hard and play nice.

Love yourself. Stop trying to imitate your favorite author or trying to write the kind of book that seems to be popular these days. Write your story. What is the thing about you that gives you a book only you can write? Tap into that and write from that place. Novelist Emily Giffin, who wrote Something Borrowed (also adapted for film) and a host of other books, spoke at the conference and she too gave this advice.   

Love other people. When you’re trying to make it big as a writer, or whatever your career of choice may be, it’s tempting to only look out for yourself, to only focus on your goals. This is a mistake. Cook has spent years offering free workshops to people, especially women, because she wants to help others. But by helping others you often indirectly help yourself as you build a name for yourself and build a community of supporters who will be your biggest fans.

Work hard. When working on a novel, Cook commits to writing two pages every day. Period. No exceptions. Set a similar rule for yourself so you can complete your project.

Play nice. The Must Love Dogs movie almost didn’t happen, but it did mostly because Cook is a kind person. Gary David Goldberg revoked his initial offer to make the movie, but instead of burning bridges and breaking ties, Cook wrote him a thank you note showing gratitude for even being considered. This started a great friendship and when Goldberg was once again in a position to make the film he did. And Cook made enough money to put her kids through college.

Because I’m a feminist, Cook’s dedication to helping other women obviously stood out to me most and it really encouraged me too. Never again will I doubt the work I do with organizing groups such as See Jane Write. At the end of her talk one of the women in the audience said, “If it’s true that there’s a special place in Hell for women who don’t help other women, there must be a special place in Heaven for you.” To me that is the greatest compliment a woman could ever receive.