Business

The Results Are In!

results
Image by League of Women Voters via Flickr/Creative Commons

Earlier this month I created a two-question survey and offered a pretty sweet incentive to complete it: Those who completed the survey would have a chance at winning free admission to See Jane Write events held February – December 2015 (excluding events for members only).

And the winner is….

Emily G. 

Congratulations, Emily!

And thanks to all of you who completed the survey.

The results revealed three things — 1) you all love live events 2) you all are ready to blog like a boss and 3) you’re having trouble finding time to make your writing dreams come true.

Live educational vents will continue to be the bread and butter of See Jane Write. Future events will offer information on how to monetize blogging properly use business tools like MailChimp, PayPal, etc. In fact, I’ve decided that the theme for this year’s Bloganista Mini-Conference will be Blog Like a Boss!

how to write and have a life

As for time management — I’ve got you covered there, too. My e-course How to Write and Have a Life is all about how to make time for your dreams. Over the course of a dozen lessons you will learn how to set goals that will help you better manage your time, how to get rid of bad habits that are wasting your time, how to adopt healthy habits that will make you more peaceful and productive, how to rekindle your romance for your blog, how to write more, read more, and stress less, how exercise can make you a better writer, and how to give yourself a break. Enroll today!

Do I Need Business Cards?

business cards
Image by Jodi Womack via Flickr/Creative Commons

I believe the most successful bloggers and writers are those who also consider themselves entrepreneurs. And this means that, like any good entrepreneur, you need a business card.

To be clear, you need a business card specifically for your book or blog. Don’t take your business card for day job and scribble your blog URL in the margin because, girl, that just looks raggedy.

A business card shows that you take your blogging and your writing seriously and thus encourages others to take you seriously, too.

On your business card be sure to include your name (Duh!), your email address, and your website URL. If you’d like you can also include your telephone number and social media channels.

These cards will come in handy at conferences and local networking events. And if you host giveaways on your blog, you’ll want to include them in the packages you send to your contest winners.

Be sure your card makes people excited to go check out your blog. And remember to employ good business card etiquette. This means do not go to a networking event and make it rain with your business cards. Only give people your business card after they ask for it.

 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

 

Blogging — What’s the Point?

Keep Up and Blog On
Image by Alexander Baxevanis via Flickr/Creative Commons

What’s the point? There comes a time when every blogger will ask herself this question.

Creating good content on a consistent basis is hard work and most of us aren’t pulling a paycheck from our posts. So why bother blogging in the first place?

Well, some folks do get lucky. Some bloggers build a massive following and grab the attention of big-name brands. Some bloggers generate enough revenue from ads, sponsored posts, and affiliate links to quit their day jobs.

But most of us do not. But here’s why you should keep blogging anyway.

Blogging can make you a better writer. Writing is a practice. Just as athletes must train to get better at their sport, writers must practice to get better at our craft. Blogs make for a great training field. Blogging has taught me how to be more concise in my writing and taught me how to write faster, even faster than I did as a reporter with the Associated Press! If you set a posting schedule for yourself, blogging can train you to meet deadlines, too.

Blogging can help your writing career. Blogging will only help you as a writer if you’re striving to post quality work. And it’s important that you don’t put out crap just to say you’ve updated your blog for the week. People are paying attention. Your blog could land you a book deal or at least opportunities to write for some of your favorite publications. Case in point, I have a journalism degree from UC Berkeley, but the editors I work with couldn’t care less. Nearly all of the regular freelance gigs I have right now I snagged because I blog. So while I don’t make money directly from my blog, I do get paid for my freelance work and so blogging like crazy is worth it.

Blogging can help you establish an online platform. And you can use this online platform to promote your book or business or to spread ideas.

Blogging can help you find community. Blogging can help you find like-minded people with whom you can wax poetic about your passions or just hang out with and have fun. You thought you were the only 35-year-old black woman in the South who loved comic books, graphic novels, and video games. But then you started a blog about this obsession of yours and now you have a gaggle of geeky gal pals to take with you to Dragon Con.

Blogging can help you position yourself as an expert. As I mentioned, most people don’t make much money directly from their blogs. But your blog is a great way for you to promote your expertise. So use your fitness blog to promote yourself as a personal trainer. Use your fashion blog to promote yourself as a stylist. Take for example, Megan LaRussa Chenoweth, who owns the style coaching service Southern Femme. Chenoweth a top-notch, in-demand image consultant and personal shopper and is also a stylist for several magazines and fashion shows. But Southern Femme actually began as a fashion blog. Chenoweth used SouthernFemme.com to show off her style expertise and soon she went from bloganista to businesswoman.

Why do you blog? 

Are you interested in blogging more but having trouble finding the time to do so? Then don’t miss the launch of my time management e-course. To be notified of the launch date, simply click here and sign up for my personal blog’s newsletter.

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

Should entrepreneurs take a day off?

relax
Image by Juliana Dacoregiovia Flickr/Creative Commons

I used to pride myself on being a workaholic. Javacia “No Days Off” Bowser I called myself.

My work ethic is necessary if I’m going to do all the things I want to do: teach, write, and build a business.

But all work and no play makes Javacia a dull and crabby girl. So earlier this year I made the decision to take one day off each week. I decided that Saturday would be a day for having fun  with family and friends or just relaxing. Some weeks this isn’t possible. Today, for example, I have spent the past 10 hours grading papers. Seriously.

But I think it’s important for everyone, even folks who are trying to build their own business while still working a full-time job, to take one day off a week.

Firstly, it helps you avoid getting burned out. Whenever I don’t take a day off I pay for it. I usually feel stressed and overwhelmed the next week. I feel discouraged and start loosing sight of why I’m doing what I do in the first place.

Secondly, taking a day off is also good for your health. Before I started taking Saturdays off I would often get severe headaches — some even approaching migraine territory as I would feel nauseous and dizzy and have trouble seeing.

Lastly, your day off can be great motivation. You can’t take your day off unless you get a certain amount of work done the rest of week (hence the reason I’ve been grading papers all day). So use that day of fun and relaxation as motivation to tackle your to-do list without procrastination. Your day off can also motivate you to learn to say “No.” This month I have taken on entirely too much, which put me behind in grading papers, which led to this craptastic day. Let’s hope I learned my lesson.

And remember not to feel guilty for taking a break. Your day off is your reward for all the hard work you did the rest of the week. You deserve it!

 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.

Do I need an elevator pitch for my blog?

elevator pitch
Image via Flickr/Creative Commons

Whether you’re attending a national blogging conference like BlogHer or just networking at an event in your hometown, you need to be able to quickly and concisely explain what your blog is all about. You need an elevator pitch. Here’s how to craft one:

Be brief. In your elevator speech you need to explain what you blog about and why in about 30 seconds.

Be clever. When working on your elevator pitch consider comparing your blog to something the folks in your niche would recognize. In the New Year I plan to relaunch my personal blog with a new look, a newsletter and a new focus. And after that relaunch I want people to say that I’m like a feminist Jeff Goins. But feel free to be funny or witty when finding a comparison for your blog. Maybe you’re Erika Napoletano without the f-bombs. Or maybe on your running blog you hit people with f-bombs and the hard truth on the regular and so you’re the Erika Napoletano of the fitness world. (Can you tell I really like Erika Napoletano?)

Be yourself. Mainly, you just need to be  sure your elevator pitch is authentic. Your blog’s tagline is not your elevator speech. While that tagline is great for your business cards, if you say it in actual conversation it will probably sound too contrived. For example, my personal blog The Writeous Babe Project is about “writing, wellness and women’s empowerment.” It’s about how I am “writing my way through life as a southern fried feminist.” But when I say either of those out loud I sound and feel like a jerk store. So instead of an overly rehearsed speech, consider just having bullet points that present the highlights of your site.

To craft a truly effective elevator pitch start with the mission statement for your blog. Focus on your Why. I blog to empower women, especially those who write and those yearning to live a life worth writing about. That should be at the core of my elevator pitch and at the core of all I do for my blog.

What tips do you have for crafting a good elevator pitch? 

Interested in learning more about the relaunch of The Writeous Babe Project? Click here to sign up for updates. 

Each day in November for #bloglikecrazy I’ll be publishing a blog post that answers your questions about blogging, social media, writing, wellness or women’s empowerment. Send your questions to javacia@seejanewritebham.com.