Blogging

Eric Guster on Being a Blawger

Sponsor Spotlight: Guster Law Firm, LLC

eric guster
Eric Guster
Being a blawger, a clever term used to describe a lawyer who blogs, can’t be easy. Trying to  explain the law in laymen’s language has to be tough. But Eric L. Welch Guster of Guster Law Firm, LLC, loves to blog nonetheless.
“I enjoy explaining the law and educating people about the law in layman’s terms,” Guster says. “There have been times when I’ve explained a complicated issue and people thank me for removing the veil and making it easier to understand. I believe if you know your craft, there’s nothing wrong with going that extra step to help others understand it.”
Guster’s Birmingham-based firm that concentrates on serious injury and wrongful death cases and criminal defense. Guster started his firm in 2001. Two years ago Guster started blogging about law cases on his firm’s website. In 2012 he became a legal expert for NewsOne and earlier this year he started blogging for NewsOne.com.
Guster Law Firm
If you follow Guster on Twitter @ericguster or on Facebook then you’ve seen his tweets and status updates about the highly controversial George Zimmerman trial. But Guster says he also uses social media to show his personality.
“I’m very personable and I’m dedicated to the people I serve. That personality comes through not only in my work, but also through social media and blogging,” Guster says, “Social media shows my serious and fun sides. I tweet, Facebook and blog about a variety of things. Usually, something I say is going to connect with someone.”
Learn more about Guster Law Firm here.

Join me at the July Alabama Bloggers Meet-up

From Bloggers Who Brunch, hosted last month by See Jane Write Birmingham



Blogging is hard. 

I know some people might disagree. Some people might believe that blogging can’t be too difficult since everyone and their cat (literally) seems to have one these days. 

But I believe that being a good blogger is no easy task. It takes creativity, consistency, and commitment.  And I believe it also takes community. 

In her book Writing Down the Bones Natalie Goldberg writes: “Writing is a communal act…Contrary to popular belief, a writer is not a Prometheus alone on a hill full of fire.”

Writers need community. This is why I started See Jane Write Birmingham and See Jane Write Magazine. And this is why I love groups like Alabama Bloggers

Birmingham resident Rachel Callahan started Alabama Bloggers in May of 2009 because she wanted to connect with more bloggers in her hometown. Rachel had made connections with writers all over the world, thanks to her popular blog Grasping for Objectivity, but she wanted to get to know the bloggers in her own backyard. Rachel first launched the group as an online community then took these connections offline with monthly lunch meet-ups. 

I’ll be hosting this month’s meet-up which is set for 11:30 a.m. – 1:30 p.m., Friday, July 12 at Mix Bakery, 1819 5th Avenue North. Please RSVP by July 10. If you’re a member of the Alabama Bloggers Facebook group you can click here to RSVP. If not,  you can just RSVP in the comments section of this post. 

The hashtag for this and all Alabama Bloggers luncheons is #AlaBlogMeet. 

I leave you with more wise words from Natalie Goldberg. In Writing Down the Bones she also says: 


“It’s good to know some local people who are writing and whom you can get together with for mutual support…Kill the idea of the lone, suffering artist. We suffer anyway as human beings. Don’t make it any harder on yourself.”

Hope to see you July 12.

Tell Me a Story – A Recap of Bloggers Who Brunch: The Power of Storytelling

What story are you trying to tell with your blog? 

Can you explain that story in one sentence?

Can you explain it in one word? 

These are the questions Wade Kwon posed to us at Friday’s Bloggers Who Brunch event on the art of digital storytelling. We had about 30 people gather in the side room of Nabeel’s for an afternoon of lunching and learning.

Wade Kwon speaking on the art of digital storytelling

“You’re telling a story with your blog,” Wade told us. “As storytellers you’re not just dealing with story or narrative, you’re dealing with a theme.”

If you’re having trouble determining the theme of your blog, summing up your site with one word or one sentence will help.

“The one word or one sentence can help you when you get stuck,” Wade said.

Your one sentence, your one word, can help you through writer’s block and help you make important decisions about your blog such as what to include and what to exclude and the different ways you will share your story. These days we have so many channels outside of our blogging and writing with which to tell our story — such as Twitter,  Facebook, Instagram, YouTube, and Vine.

The theme could also help you decide if your audience will help tell the story. Will they be part of the narrative? Will they help shape it? You can include your readers in a number of ways from allowing them to leave comments to asking them to share stories of their own.

One thing that’s important to remember, Wade reminded us, is that with digital storytelling your audience is not experiencing your story from start to finish the way we experience books or films.  In digital storytelling there is no clear beginning, middle, and end.

“It’s all middle,” Wade said. Therefore your theme has to permeate every post because that post might be the only chapter a person reads of your story.

We had over two dozen bloggers attend this lunch event. 

In addition to theme, it’s important to determine voice and brand. Do you want your blog to be serious? Authoritative? Warm? Collaborative? If your site has a number of contributors how will you include diverse voices while maintaining a distinct brand? Your theme can help you do that.

If you’re sitting there staring at the screen thinking you have no idea how to describe your voice or brand, and if you’re thinking you have no idea what story you’re striving to tell with your blog, that’s OK. The answers to these question will become clearer in time. But you must keep writing.

Being persistent and consistent are key, Wade advised. Keep blogging and eventually your voice will be stronger and your fan base will grow larger, too.

During his talk Wade shared a story about the great success Birmingham blogger Tanya Sylvan had with a recent post. In her post Birmingham — I Run This Town, Tanya composed a photo essay of her favorite sites to see when she runs through downtown Birmingham. Tanya’s blog tells the story of her running adventures and in this post she included her love for Birmingham and her love for photography as well. The post went viral and her readership increased by 300 percent. But Tanya, who attended Friday’s lunch, stressed that this was not her goal when she wrote this post. She just wanted to show why she loves running downtown.

The point is simple: be authentic. Whatever the story of your blog may be, tell it with passion and sincerity. That’s a story people are going to want to read.

Today is the last day to register for the Y’all Connect social media conference, where you can learn even more about digital storytelling. Use SJW89 to receive a $30 discount. Click here for more details. 

The Power of Digital Storytelling

Wade Kwon
Photo Credit: Sean Kelley

As writers we understand the power and the value of storytelling. However, far too many of us fail to realize that we can and should use these storytelling skills we possess in the digital realm through blogging and social media. 

Whether you’re a small business owner seeking new customers or a writer seeking to grab the attention of readers or editors, you need to blog and you need to use social media. If there’s anyone who can help you do this well, it’s Wade Kwon — who will be the speaker at See Jane Write’s next Bloggers Who Brunch event. 

Kwon is a well-known communications consultant based in Birmingham and the director of the upcoming blogging and social media conference Y’all Connect. Kwon will be speaking at the Bloggers Who Brunch event set for 11:30 a.m. on Friday, June 21 at Nabeel’s (1706 Oxmoor Road, Homewood). He’ll be discussing the upcoming conference and the power of storytelling. 

Kwon believes that all businesses — whether a gigantic corporation or a small mom & pop shop — should be using blogging and social media as these are prime ways to reach consumers. And the same goes for writers, too.

“If you’re trying to get the attention of editors, publishers, or readers, blogging should be a part of what you do on a regular basis,” Kwon said.


Just as social media and blogging can be used to help businesses get the attention of potential customers, these tools can help an author find new fans, a freelance writer snag new gigs, or an aspiring novelist land a book deal. 


“Don’t think that networking opportunities only happen at conferences and workshops,” Kwon said. “They can happen every day around your writing,” that is if you’re blogging and effectively using social media. 


And when it comes to social media, Kwon knows his stuff. The Poynter Institute selected him as one of 35 Influential People in Social Media. Birmingham Magazine readers selected him as Best Tweeter in the Best of B’ham 2010 and 2011 online polls.

But Kwon didn’t organize the Y’all Connect conference to show off his own talent, but to show off his hometown of Birmingham. 

“Birmingham is too talented and too rich of an environment to keep quiet any longer,” Kwon said. 

Y’all Connect, which is taking place July 23 in Birmingham, is designed to help you master the art of digital storytelling and thus boost your business and/or writing career. 


Mack Collier, author of Think Like a Rockstar, will be at the conference speaking on how you can create content that is more relevant and exciting to your customers or readers. 

Peter Shankman, author, entrepreneur, and founder of Help a Reporter Out, will teach you at least six actions you should implement so you can start seeing immediate growth in your company or career. 

Top metereologist and Twitter superstar James Spann will also be speaking, along with several other social media gurus. 

Kwon has created a special discount code for See Jane Write. Our special promo code is: SJW89.

Visit http://yallconnect.com/tickets/ and enter the code above for $30 off your ticket. That makes your ticket just $99 and that includes the full conference, two meals, one snack and two parties. And register soon because the first 100 ticket buyers receive a free copy of  Collier’s book, Think Like a Rock Star.

And if you’re eager to learn more about blogging and social media before Y’all Connect don’t miss June’s Bloggers Who Brunch event. You can sign up at http://bloggerswhobrunch3.eventbrite.comSpace is limited so register today!

Liza Elliott to host mixer for local bloggers, authors, and poets

Birmingham-based author Liza Elliott

If you’re a blogger, author, or poet you need to be at Little Professor Book Center on Sunday at 1:45 p.m. Birmingham-based author Liza Elliott is hosting a B.A.P. (Bloggers Authors and Poets) Mixer for local writers. This event is a great chance to meet other Birmingham-area literary artists. 

Elliott is the author of 30-A Supper Club (Red Camel Press), which follows sociologist Harley McBride on her quest to identify a gold coin she finds on a Florida beach near County Road 30-A. McBride’s search leads her into a murky world where her longtime friends and members of the 30-A Supper Club protect deep family secrets dating back to the Civil War. A complicated pursuit of the true meaning of the coin begins drawing Harley into secrets about illicit affairs, murders, and more.

Read on to get to know Elliott and be sure to come out to Little Professor on Sunday. 






30-A Supper Club seems very different from books you’ve written in the past. What was the inspiration for this novel?


The beach.  On my first trip to Cape Cod when I was a child, I fell in love with the sand and water, the thrill of digging out a partially hidden shell, and the ever-changing sound of the sea, from big waves to gentle slaps on the shore. 

A few years ago, I was strolling along the beach in Seagrove Beach, Fl, and thought, “What if I discovered a gold coin in the sand?  How did it get there?  What if it was old?” Then, I began to imagine the theme of the book. What if identifying the coin led to lost Confederate gold? By the end of my walk, I had the plot.

Tell me about your writing process. Do you write daily? Do you write in a certain place or at a certain time of the day? What do you use to keep yourself inspired?

I write everyday in my home office and prefer the early morning.  In the afternoon, I critique my draft, make notes, and problem solve story dilemmas.  

All my characters have bios, which I hand-write on an index card.  These have details such as hair and eye color, where they went to school or college, their occupations, their hometowns and favorite music, sports teams or movies — in short, a brief back story. I tack them on a bulletin board, which hangs over my desk.

As for what inspires me, it is people, their stories and the contexts of their lives.  How persons individually, in a community, or in a society, interact alone and together under a variety of circumstances presents endless story possibilities.  The true ones are often more fantastic than any made up story. So I listen to or read about people with stories of good times, bad times, heroism, or foolishness.  Mix it all up and voilá — a story.

Why did you decide to publish 30-A Supper Club with a small press?

Small presses take risks.  That is their strength.  They give new writers a chance to showcase works that might be a potential mass audience blockbuster, but more often are smaller niche market books.  In addition to working with the writer to produce the best manuscript possible, a small press will handle the details of the cover, the ISBN, and so forth.
                
What are your thoughts on self-publishing? 
Self-publishing, to me, is no different than a musician setting up his or her own label and producing their own albums, CDs, and singles.  Many A-list actors set up their own production companies to write, star, and direct.  Each succeeds on the basis of the quality of the work and their efforts.  Technology and the Internet has made this possible for writers.  Writers should explore all options and decide what is best for them. 

The B.A.P. Mixer is a great networking opportunity. Why do you think it’s so important for writers to meet and build relationships with other writers?
It is always good to see what is going on in one’s field.  The energy from discussions of all sorts of topics can inspire and motivate those who participate.  Writers can exchange thoughts on new styles of writing, the future of ebooks, and so forth.  Being part of a community of writers reduces the sense of isolation writers sometimes feel.  Writing is solitary work.  Knowing you can call another writer for input, problem solving, or just to vent about something is valuable.
               
Liza Elliott will host a mixer for bloggers, authors, and poets
Sunday at Little Professor Book Centers in Homewood.
Do you think Birmingham is a good city for writers? 

A writer can be anywhere and write about anyone or anything. That said, Birmingham is a good city for writers.  It has a complicated rich history that can be mined for great stories.  

Birmingham still has bookstores, from the big chains to important independent bookstores with loyal customers and supporters. Professional recognition and support between local writers and local bookstores can be a match made in heaven.


Birmingham also has a terrific literary magazine, the Birmingham Arts Journal, edited by author Jim Reed.  He is the godfather of writers around here and is a longtime leader in the Alabama Writers Conclave. 

The Birmingham branch of the National League of American Pen Women, of which I am a member, is a longstanding organization of women writers, artists and musicians where collaboration, exchange and support has existed for many years.  Its national scope and activities helps local writers reach a national audience.

With coffee shops to suit your every mood, universities, sports fields, museums, concert halls, small club venues for music, theatres for plays and dance, there is no shortage of settings, people, and activities, here, that can inspire a writer from non-fiction to fantasy, and everything in between.

Join Liza Elliott for The B.A.P. Mixer Sunday, May 19 from 1:45 to 3 p.m.  at Little Professor Book Center, 2717 18th St. South in Homewood. A light brunch will be served.