Birmingham

Meet the Press: Edward Bowser of The Birmingham News/AL.com


Edward Bowser

As some of probably know, Edward Bowser is my husband. He’s also the behind-the-scenes copy editor for See Jane Write Magazine and is paid only in hugs and kisses. But those things have nothing to do with why I’m writing about him today.

With nearly 10 years of experience in the newspaper industry, Edward (sorry I can’t refer to my husband by his last name) has plenty of wise words to offer on the world of journalism. He started his career as a copy editor at The Courier-Journal in Louisville, Ky. , where he worked for eight years. Edward then worked in advertising for a few years. It was during that time that he discovered the power of social media while serving as the agency’s community manager. Last year Edward returned to his first love – newspapers. Today Edward is a community engagement specialist for The Birmingham News and AL.com.

Edward will join other editors at our Meet the Press Media Mixer presented by Hamer Law Group, set to be held Thursday, Aug. 22. 

What exactly is a community engagement specialist? 

Edward: My role of community engagement specialist can be broken down into three main components: 1) I’m a part of the Birmingham News’ editorial board, where I weigh in on key issues around our city and nation. I also focus a lot on issues that specifically affect the young professional community. 2) I help manage the AL.com’s social media channels, using Facebook, Twitter and Google Plus to share our writers’ stories and stimulate positive conversation. 3) I work as a community ambassador, organizing and attending that help bridge the gap between the newsroom and community.

It combines my three major passions – editorializing, social media and community service – into one role. I enjoy every minute of it.

What are the keys to writing good opinion pieces?
The No. 1 rule for writing a good op-ed is to have an informed opinion. Everyone has an opinion, but backing up your statements with hard facts and engaging writing will make an impression on readers. Your op-ed also needs to be clearly focused. Stick to one topic and ride it all the way through. Meandering muddles your point.

Do your research, stand firm on your position and write in a clear and engaging manner. Whether or not your readers agree with your position, those tips will help them broaden their thinking.

What advice would you give to someone who wants to write opinion pieces for an online publication but they’re afraid to receive negative comments?

When it comes to opinion writing, negative comments come with the territory. And in this era of online anonymity, that has only increased. But if you’re truly passionate about your topic, you can’t let naysayers rattle you.

As I mentioned earlier, it’s important that you do your research and support your line of thinking with solid facts. That way, when the haters come a-calling (and they will), you’ll have a solid foundation to stand on. When critics attempt to pick apart my work in the comments section, I literally copy and paste paragraphs from my own column to refute their claims. They almost always back down (likely because they didn’t even finish reading the column before they started complaining). Believe in what you write and stand by it.

Remember, you don’t write op-eds to get cheers. You write them to offer a fresh perspective on an important topic.

What is your response to people who think journalism and newspapers are dying? 

Journalism was born from the human desire to know more about the world around us. That curiosity and thirst for knowledge will never die. However, technology is evolving at a rapid pace and the world of media is rapidly attempting to catch up. Sure, the way we consume media is changing, and along with that change, we’ll stumble a bit to find our footing. But as long as we’re guided by the basic principles of journalism – accuracy, the pursuit of truth, and serving as a moral compass – good journalism will survive no matter what device delivers our news.

You can meet Edward Bowser and and other editors of Birmingham-based publications at the See Jane Write Meet the Press Media Mixer presented by Hamer Law Group. This is an invitation-only event. Invitations will be extended to See Jane Write members and sponsors. Click here for more information on joining See Jane Write. If you’re interested in being a See Jane Write sponsor email javacia@seejanewritebham.com. 


A version of this story was originally published at See Jane Write Magazine.

Meet the Press: Erin Street of Southern Living


erin-street
As senior editor of travel and integrated content at Southern Living magazine, Erin Shaw Street seems to have a dream job. After all she does get to visit places like New Orleans and the Florida Keys and call it work.

“It is a dream job,” Street says, “but it’s a lot of hard work.”

At Southern Living’s offices in Birmingham, Ala., Street manages all of the magazine’s regional travel content. Southern Living covers 17 states and six different regions, producing targeted content for each one. Street’s job includes managing freelance writers and staff editors, managing the Daily South (the magazine’s daily blog), and working on strategic initiatives across print and digital.

“I’m always working on multiple issues — editing copy, planning visuals, and figuring out the puzzle pieces of telling the stories of a large region,” Street says.

And, of course, as travel editor Street’s job obviously requires a lot of traveling.

“It’s important that I’m traveling the region to keep up to date on what’s happening,” Street says. 

“Part of my travel is reporting and the remainder of my travel is for speaking on behalf of the brand.”

You’re probably tired just reading about all the work Street does.

“People tend to only see the fun side, but there are a lot of sacrifices and long hours,” Street says. “This is a rapidly changing, competitive industry. Still, I wouldn’t trade it for the world.”

News Woman

Street began her career as a newspaper reporter working in Birmingham, Ala., and Sarasota Fla.
Her years in the newspaper business taught her the fundamentals of reporting, writing, and working under pressure, Street says.

In 2001, she moved back to Birmingham from Florida and took a job at the UAB Comprehensive Cancer Center, where she managed their quarterly magazine. She spent seven years there, eventually serving as the Director of Community Affairs, and thought she would continue in the non-profit sector. But when an opportunity became available at Southern Living in 2008 she seized it, first working for the Health & Beauty section, before it was discontinued, and then moving to the Travel department.

“As I learned to become a magazine editor, I also saw the need to learn digital skills, so I taught myself.” Street says.

And those digital skills came in handy when she helped the magazine launch its blog, the Daily South, last year.

“We launched the site nearly a year ago because we needed a portal for original, up-to-the minute content that reflects all areas of our brand: food, homes, garden and travel,” Street says. “Our editors are the foremost authorities in these areas, so the Daily South gives them a place to connect with readers 365 days a year. Also, as a brand we recognize the importance of being in the digital and mobile space. The Daily South is part of a larger effort to reach our readers any time, any where.”

The Daily South is just one example of ways Southern Living is striving to remain relevant.  They recently launched Southern Living Hotel Collection, a carefully chosen selection of four- and five-star resorts, hotels and inns, vetted by the Southern Living brand and offering the best in Southern travel and hospitality.

Loyalty and Longevity

Street believes Southern Living continues to survive tumultuous times in the magazine industry in part because of loyal readers.

“Everywhere we travel we hear, ‘My mother loves the magazine, and saves them all.’ This means the world to us,” Street says. “Our leadership has been strategic in continuing to provide loyal readers what they’ve always come to this brand for — service that reflects our pride of place as Southerners. We’ve also reached out to the next generation of readers, creating content that reflects their lifestyle.”

Summing up the Southern Living strategy, Street says, “We have to do things in bold, new ways, while staying true to our foundations.”

The Editor of the Future

For women hoping to develop a career freelancing for magazines, Street says it’s important to cultivate relationships with editors.

“This means taking the time to understand what kind of stories the magazine is looking for,” Street says. “Most of the pitches I receive are from writers who haven’t read the magazine and become familiar with our new formats. So when I get a carefully customized pitch, tailored to our format, it gets my attention.”

Street says it’s also important to consider the visual aspects of stories as well.

For those hoping to land a staff position at a magazine Street says “becoming a 360 editor is vital.”
Street recently attended an intensive magazine publishing course at Yale University where she and others in attendance spent much time talking about the editor of the future.

“She is someone with the ability to curate for a brand in print and online,” Street says. “Digital skills are a must now.”

For both aspiring freelancers and aspiring editors, Street offers this advice:

“To be successful in this industry you must know your reader, your subjects, have a voice, be able to handle a large volume of work, and be able to adapt to change. How we do things today will not be the same in six months or a year. Many people have struggled with the pace of change in this industry, but if you can adapt there’s still opportunity. Finally, the fundamentals — being able to tell a good story, staying on top of trends, and having an impeccable work ethic — never change.”

You can meet Erin Street and and other editors of Birmingham-based publications at the See Jane Write Meet the Press Media Mixer presented by Hamer Law Group. This is an invitation-only event. Invitations will be extended to See Jane Write members and sponsors. Click here for more information on joining See Jane Write. If you’re interested in being a See Jane Write sponsor email javacia@seejanewritebham.com. 

Originally published at See Jane Write Magazine.

Meet the Press: Carla Jean Whitley of Birmingham Magazine


Carla Jean Whitley

Carla Jean Whitley knew she wanted a career in magazines when she was only 10 years old. But she started her journalism career in newspapers, working at The Tuscaloosa News, The Cullman Times, and The Birmingham News – all Alabama-based publications.

“I can’t say enough about how valuable my newspaper experience was,” Whitley says. “I had a chance to write, copy edit, line edit and design.

Still her magazine dreams were alive and well.

“When I heard there was an editorial opening at Birmingham magazine, I compiled my materials in 10 minutes flat,” she says. “I had interned at the magazine, and in the process I fell in love with city and regional titles. I always thought, ‘If I could get THAT job, I’d be set!’”

Whitley’s first day as associate editor of Birmingham magazine was Dec. 1, 2006, and she became managing editor on July 9, 2009.

“As I approach the seven-year mark at the magazine, I am so lucky to say that I’m working in my dream job,” Whitley says.

We talked to Whitley about her thoughts on the future of journalism, on her plans to write a book, and much more.

SJW: Why do you think Birmingham magazine continues to survive at a time when many print publications are folding?

Whitley: We’ve got nearly 52 years of history on our side. The magazine was launched in December 1961 by the Birmingham Regional Chamber of Commerce (now the Birmingham Business Alliance), and over time grew into the consumer publication it is today. However, I don’t think success is all about that longevity. The magazine has evolved with the community, and we constantly work to ensure our coverage reflects the metropolitan area we cover.

City and regional magazines have also been something of an anomaly during trying times. Although no publication is immune to economic and industry changes, these types of titles have held strong across the nation. Perhaps it’s because we offer readers an intimate experience with the cities they call home. In any case, I’m grateful to be part of it.

Why do you still believe in journalism despite the state of the industry? 

I believe journalism is a changing—certainly not a dying—industry. And while the pace of that change seems to have accelerated in recent years, I don’t think change itself is new. Heck, I remember designing pages by hand and marking photo crops with wax pencil when I was a high-school yearbook editor! And of course, that’s all digital these days.

But at its heart, I believe journalism is storytelling. Stories, whether fiction or nonfiction, news or features, bring us closer to other people. They give us insight into our communities and neighbors. Stories shed light on government activity and on opportunity for improvement in any realm.

Speaking of stories, we heard you recently landed a book deal. Tell me more!

Several months ago a reputable independent publisher contacted me about the possibility of writing a book. I was flabbergasted. Who doesn’t want to receive that email?! We began a conversation about what might appeal to me and their demographic. They focus on historical books, and I was kicking around ideas with the Alabama editor. We landed on an Alabama music-oriented topic, and now things are off and running.

I have begun research for the book, and will begin interviews this month. It will be a fairly quick turnaround; my manuscript is due in April, and the book is scheduled to be on shelves in July. Right now, I’ve set aside a few hours every Tuesday night for book work, but I expect the pace to increase over time. The first step is breaking through the mental block of “oh my gosh, I have to write a book!” I think I have done that and am now in the “let’s get ‘er done!” phase. I’m looking at the project as 13 feature stories rather than a book. I know how to write a feature; writing a book is overwhelming!

It’s also quite a juggling task. I’ve got my full-time work at Birmingham magazine, of course, and that takes center stage in my writing life. But I also freelance a bit and teach at the university level. And then there’s my non-writing life! This fall is going to be a balancing act, but I’m excited about all that awaits.
(Whitley will be documenting her writing and publishing adventures at PostScript, the blog of Birmingham-area shop Church Street Coffee and Books.)

What advice would you give to a woman hoping to have success in the magazine business?

Start writing! Seek every opportunity you can for improvement. And reach out to the editors you would like to work with. I’m always happy to grab coffee with a potential freelancer or someone who is hunting for a job, whether we have an opening or not—and we typically do not. There is so much wisdom to be gained by merely talking to people whose careers you admire, and most people I know offer that help freely.

Yes, that does mean you can ask me out to coffee. My email is cwhitley@Bhammag.com, and I’m usually fairly flexible!

You can meet Carla Jean Whitley and other editors of Birmingham-based publications at the See Jane Write Meet the Press Media Mixer presented by Hamer Law Group. This is an invitation-only event. Invitations will be extended to See Jane Write members, See Jane Write Magazine contributors, and See Jane Write sponsors. Click here for more information on joining See Jane Write. If you’re interested in being a See Jane Write sponsor email javacia@seejanewritebham.com. 

Originally published at SeeJaneWriteMagazine.com. 

Meet the Press Media Mixer Presented by Hamer Law Group

I have been fortunate enough to have landed paying freelance gigs with several local and national publications. I’ve seen my byline in Birmingham magazine and on Magic City Post. I’ve written for national magazines like Heart & Soul, a fitness publication for women of color, and Hispanic Executive, which afforded me the opportunity to interview the fabulous Nina Garcia. And I am very proud to say that I am a regular contributor to USA Today. 

Those who know me well know that I have a master’s in journalism from UC Berkeley, but if you think for one second that I landed those freelance gigs because of that degree, think again. All the aforementioned opportunities landed in my lap because of people I know, people I met at internships or people I met during my old job as a features reporter in Louisville, Ky, or people I met through See Jane Write. Sure, I had to do a good job in those positions or the folks I met along the way wouldn’t have wanted to work with me again, but that old saying is true — it’s not what you know, it’s who you know.

If you’re a freelance writer in the Birmingham area and you’re looking for more opportunities to make money and/or get exposure, you need to get in the face of local editors. You could have the opportunity to do just that on the evening of Thursday, Aug. 22.

On that day See Jane Write will host its first Meet the Press Media Mixer, presented by Hamer Law Group. This event will give you the opportunity to meet editors of local publications to discuss freelance opportunities and more. As of now we have editors from Birmingham magazine, B-Metro magazine, the Birmingham News/AL.com, Southern Living, and The Terminal who have agreed to attend. 

This is a special, invitation-only event only open to See Jane Write members, See Jane Write Magazine contributors, and See Jane Write sponsors. 

Learn how to become an official member of See Jane Write here. 

If interested in sponsoring See Jane Write, contact me at javacia@seejanewritebham.com. 

What Writers and Bloggers Can Learn from Taylor Swift

Taylor Swift
Image by WEZL via Flickr/Creative Commons

I am not a fan of Taylor Swift’s music. At all.

But after yesterday’s Y’all Connect conference I am a fan of Swift’s marketing strategy and you should be too.

Yesterday I had the opportunity to attend Y’all Connect Presented by Alabama Power, a blogging and social media conference all about digital storytelling.

One of my favorite sessions of the day was Mack Collier’s talk called “Think Like a Rock Star.” In this session Collier examined why businesses and brands only have customers while rock stars have fans.

The answer was simple: while businesses focus primarily on winning new customers, rock stars focus on rewarding their brand advocates, a.k.a their fans.

This seems counterintuitive. If you want your blog, book, or business to reach more people it seems the best thing to do would be to concentrate on seeking out new customers or readers. But what many of us don’t realize is that if we continue to excite and empower the people who already love our work, they will win new customers or readers for us. And they will be much more effective than we could ever be.

Think about it: are you more likely to purchase something because a salesperson said you should or because your best friend enthusiastically recommended it?

In his talk, Collier explained how Swift and other musicians cultivate an army of fans (who are advocates for their brand) by constantly devising amazing experiences for them. Swift, for example, has what she called a T-Party after her shows. During her concerts her team will scan the audience for the most enthusiastic fans — those having the most fun, screaming the loudest, and waving homemade signs.  Her team selects about two dozen of these special fans to join Swift and her crew backstage.

In 2010 Swift did an autograph signing in Nashville as part of the CMA Music Festival. She was going to sign autographs for 13 hours (13 is her favorite number) but when that time was up and there were still fans waiting, she kept going. Swift signed about 2,000 autographs for 15 hours that day, taking a break only to give a quick performance for the fans gathered.

By creating experiences like these, Collier said, Swift is communicating two very important messages to her fans: I appreciate you and I love you.

Here’s how you can communicate the same to the people who follow your work:

Be accessible. Interact with your readers and look for ways to have closer connections with them. Don’t spend all your time on your own blog. Visit their blogs or other sites that your readers love and leave comments. This will also give you a better idea of the kind of content your readers want.

Be relevant. Find the bigger idea behind the content you create. What problem does your writing solve for your readers? What void does it fill? Swift’s songs are so popular, Collier said, because they’re autobiographical and deal with issues many teen girls experience. They’re relatable and let those girls know they’re not alone.  You need to create content that raises awareness of ideas and news relevant to your niche. You need to be a teacher; everyone loves a good how-to post. And you need to create content that is inspiring.

Be humble.  While you need to think like a rock star, remember the spotlight should be on your fans, not you. Create content that focuses on and celebrates your readers. Get them involved by asking for feedback and suggestions. And remember to do something to make your fans feel special. Now that See Jane Write is becoming a membership organization, I plan to do this in part by planning events and extending offers and discounts that will be just for members and sponsors. If you’re an author you could do this by giving your fans early access to your new book or maybe you could have an intimate book signing and author chat with them.

The major takeaway is this: Your fans are the real rock stars.

For more on this topic, read Mack Collier’s book Think Like a Rock Star.

You can read more on my experience at the Y’all Connect conference Monday at SeeJaneWriteMagazine.com.