Four Lessons I’ve Learned About Social Media

social media tips for writers

Social media can offer wonderful ways to build buzz for your blog, book, or brand. And that’s why See Jane Write hosted a social media workshop for writers and bloggers on Saturday, March 21.

The workshop kicked off with Bertha Hidalgo of the fashion blog Chic In Academia sharing her tips on how to grow your Instagram following. Bertha has over 14,000 followers on Instagram and has been very successful at using this platform to build her brand. In fact, she was recently invited to speak at a conference in Los Angeles because of her Instagram popularity. Visit Bertha’s blog for a recap of the tips she shared Saturday.

Next, Heather Brown of the popular lifestyle blog My Life Well Loved shared tips on how to use Pinterest and Facebook to build your blog’s readership. Heather has over 13,000 Facebook fans and nearly 27,000 followers on Pinterest. Yesterday, Heather started at series on social media tips on her blog. Visit My Life Well Loved today to check out her tips on how bloggers can get the most out of Facebook.

I ended the workshop by offering attendees four lessons I’ve learned about social media as a writer, blogger, and entrepreneur.

  1. You don’t have to be everywhere all the time.

Pinterest is not my jam. Twitter might not be yours and that’s OK. Instead of trying to be everywhere all the time, choose two or three social media platforms and crush ‘em! How do you choose? Pick the platforms your ideal reader frequents and the platforms you actually enjoy. It’s OK to have an account on all platforms, but you only need to focus on a few and you can use the other platforms to direct people to where you spend most of your time. For example, Hilary Rushford, the style and business coach behind DeanStreetSociety.com is an Instagram guru. And so her Twitter bio includes this statement: “My party is on Instagram @HilaryRushford.” And her Twitter feed has a pinned tweet that reads: “Twitter, you’re nice. But I go steady with Instagram. Come join the daily party: Instagram.com/hilaryrushford.”

That said, I do urge writers to not be afraid of image-focused platforms. You can easily turn your favorite quotes or even words of wisdom from your own writing into an image for Instagram or Pinterest. Use tools like Canva, Pinterest, or Word Swag to create beautiful backdrops for your words.

Take for example BossBabe Inc., an online network for millennial businesswomen. BossBabe’s Instagram account only shares snarky, witty and inspiring sayings for girlbosses and has a over 81,000 followers.

BossBabe

  1. Get into the group thing.

Participating in Facebook groups is a great way to network with potential readers and even find friends who understand the creative work that you do. The Southern Girl Blog Building Group is a good one to join as is, of course, the See Jane Write Birmingham Facebook group. Starting a group of your own could be a great way to build your brand. Interest in See Jane Write grew exponentially after I started the Facebook group. One way to cultivate community is by offering the group a challenge. When I launched the annual #bloglikecrazy challenge group members were eager to share their daily posts in the group and read the posts of others. And they used the Facebook forum as a space to cheer on their fellow Janes and even form friendships.

  1. You can tweet your way to your next writing gig.

I landed a paid freelance gig with one of my favorite online publications through Twitter. Twitter is a great place to build relationships with editors or agents you want to work with. But be genuine. The first communication you have with them shouldn’t be asking for information or a favor. Chat about common interests and build a rapport. When the time is right for you to bring up business, you’ll know.

  1. Writers need to get “LinkedIn.”

I’ve been fortunate enough to have many editors approach me about freelance writing opportunities and, believe it or not, most of those editors have found me through LinkedIn. The first time this happened I was shocked. Back then I posted updates on LinkedIn so infrequently I’d forgotten I had an account! But once an editor said she had learned of my work through that platform I began to wonder how many editors had stumbled upon my LinkedIn account and decided – due to my lame profile – that I wasn’t the right woman for the job. I then decided to make sure that my profile was current, complete, and fresh. I also try to post updates more. All users can now post articles to the LinkedIn network as well. For more on LinkedIn check out the post You Need to Get “LinkedIn.”

Do you need one-on-one help with social media, blogging, freelance writing or building a brand? Then you need Java with Javacia — a one hour session with me, See Jane Write founder Javacia Harris Bowser. Email me at javacia@seejanewritebham.com for more details. 

How to Succeed at Freelancing

Freelancing tips FB graphic2

The Alabama Media Professionals will host a a round-table discussion on freelancing tomorrow, March 12 from 11:30 a.m. to 1 p.m. at the Homewood Public Library.  If you plan to attend please note that lunch orders will be taken up to (today) Wednesday at 5 p.m. at 205-680-6890 or tina@tinatidmorecommunications.com.

Girls Night Out

GIRLS NIGHT OUT-02-4

Also on Thursday, join fashion blogger Alexis Barton for a special Girls Night Out event at Belk. Hosted at the Summit location, the garden party-themed soirée will feature light bites, wine, and music from Scratch DJ.There also will be discounts (20% off with limited exclusions) and giveaways! The event is from 5 to 8:30 p.m. at Belk (the Summit location). Alexis Barton of Same Day Different Chic, who was also a keynote speaker at last year’s See Jane Write Bloganista Mini-Con, will be on hand to give fashion tips.

Post, Gram, Pin: A Social Media Workshop

post gram pin

And speaking of fashion, don’t forget to sign up for the next See Jane Write event Post, Gram, Pin: A Social Media Workshop, set for Saturday, March 21 from 11 a.m. to 12:30 p.m. Fashion blogger Bertha Hidalgo of Chic in Academia will share how she grew her Instagram following to over 13,500 fans and how she’s used her Instagram influence to grow her brand and land speaking gigs.

Heather Brown

Heather Brown of My Life Well Loved will share how she developed a Facebook following of over 13,000 fans and how she uses Pinterest to drive traffic to her blog.

I will share how I’ve used social media to grow See Jane Write and land freelance writing gigs.

Get your tickets here.

If you have upcoming events you’d like featured in Jane About Town, send info to javacia@seejanewritebham.com.

 

How to Move a Mountain

move a mountain

Anyone who knows me well knows I love TED Talks. I show TED Talks to my students at the Alabama School of Fine Arts. When I’m in a long line at the pharmacy I open up the TED app on my phone to see what new talks have been posted online. And last year when I had the opportunity to attend TEDxBirmingham 2014 I was as giddy as a kid on Christmas Day. I literally skipped from the car to the front door of the Alys Stephens Center where the event was held. It would be my first time attending a live TED event. The theme was “Rediscover the Magic “and that I did. I left inspired with a new love for my city, a renewed determination to make it better, and an even greater passion for TED.

Things were different this year. TEDxBirmingham 2015 was just as fantastic, perhaps even better. But this year I felt the giddy girl of last year’s event being asked to grow up. She was being asked to move a mountain.

“Move Mountains” — that was this year’s theme and it was quite apropos. The topics broached this year were as heavy as looming rust-stained rock of iron ore that we in Birmingham call Red Mountain. Human trafficking, our country’s broken health care system, and environmental degradation are just a few of the issues this year’s 12 speakers forced us to face.

When Sunny Slaughter’s 7-year-old daughter was raped years ago by her own husband, Slaughter was filled with a rage that no one would have blamed her for acting on. But she used that fire to fuel the work she does today working as an activist working to end human trafficking. Slaughter hit us with the statistics of the the number of girls sold not just in other countries, but also in America and even Alabama.

In closing, she said, “I’m not trying to shock you. I’m trying to scare the hell out of you.”

But how are we to move a mountain when the sight of it shakes us to our core?

The speakers covered that, too.

“Fear is great soil for growth,” Tracey Abbott said during her talk. “The purpose of life is not to be comfortable but to grow.”And despite her fear, Abbott recently quit her corporate job to found Culture Relay, a social enterprise dedicated to empowering high school girls through cross-cultural exchanges.

So feel the fear and face that mountain anyway. And here’s how you can move it:

Shift the way you see that mountain. Be willing to look at everything in a new way. You make think that our country’s obsession with sports will lead to its demise. But Andy Billings, professor of sports media at the University of Alabama, is using sports to delve into issues of race, gender, and more. Yes, it’s true that very few Olympic swimmers are black, but why is that? Are black people just not good at swimming or could it be that blacks once had little to no access to public swimming pools and thus black parents were hesitant to encourage their children to learn to swim knowing they couldn’t help them do so? And what kind of important conversations about gender can we have simply by looking at how women are portrayed on the covers of Sports Illustrated magazine?

Be willing to be radical. When Venkata Macha was only a sophomore in high school he asked a radical question: “Why isn’t there a urine test to help detect cancer?” Then he did something even more outrageous — he emailed renowned researchers all over the country asking them the same question. The result: he spent the summer before his junior year working in a lab of a Harvard University professor doing research to develop a bioelectronic chip for immediate, non-evasive cancer detection. “Radical approaches could have extraordinary results,” Vekata said.

Your radical idea may be to tunnel through your mountain. If so, just dig and keep digging. While chipping your way through you will be discouraged. But so many speakers urged attendees to see failure only as a detour, not a dead end.

Or maybe you’ll decide that moving the mountain isn’t the best way to get to the other side.

“Sometimes it’s more efficient to climb the mountain than to move it,” civil rights activist and advertising executive Shelley Stewart said during his talk.

Strap on your boots and let’s do this.

Kent Stewart is climbing mountains literally. He is on a quest to hike the Seven Summits — the highest peaks on each of the world’s continents. He only has one, Mount Everest, left to summit.

“What’s your Everest?” he asked the crowd.

To become the first woman to qualify for the finals of American Ninja Warrior Kacy Catanzaro didn’t have to climb an actual mountain, but she did have to scale a 14-foot warped wall and she had to ignore all the voices that said she couldn’t do it.

Remember that moving this mountain isn’t all about you. Kent Stewart can’t climb Mt. Everest without a team of people supporting him. You need a team to climb your mountain, too.

And ask yourself why you want to get to the other side of your mountain in the first place. Shelley Stewart urged us to be mindful of our reasons, relationships, and reputation.

“What’s the reason you really want to overcome this obstacle?” he asked. “If your motive is right your goal is more likely to be accomplished. Relationships are important, he said, because “you can’t effect change by yourself.”

And you shouldn’t do it simply for yourself.

You have the power to change someone’s life simply by clearing the mountain in your path — whether you climb it, tunnel through it, or blast it to bits, you will change the life of another person.

Cross-posted at WriteousBabe.com

How to Write and Have a Life

TOA

Yesterday morning I once again had the honor of being featured on ABC33/40’s Talk of Alabama. I was on last month discussing how I managed to exercise every day for 365 days. This time I had the chance to promote my e-course How to Write and Have a Life. (For a limited time you can view my segment here.)

People constantly ask me “How do you do it all?” because I juggle managing See Jane Write with teaching full time, freelancing part time, blogging, exercising daily, being active in my community and church, and spending time with my husband, family, and friends. And so I developed this e-course to show people exactly how I get stuff done.

TOA tips

Yesterday I offered four time management tips to Talk of Alabama viewers:

Multitasking is ruining your life.  Many people believe that multi-tasking will help them get more done and that’s actually not true. You can get more done and in a shorter period of time if you simply focus on one task at a time. Whether I’m grading papers, writing a blog post or cleaning my apartment, I can do those things in half the time if I focus on doing just one thing. And in my e-course I share a technique that I use to help with focus.

The magic is not in your planner but in the planning.  People always ask me, “What kind of planner do you use?” And I always tell them “The magic is not in your planner but in the planning.” To get more done you must be intentional about how you spend your time. In my e-course I show you have to make to-do lists that will help you set priorities and even plan out each hour of your day when you are especially busy.

Remember that “No” is a complete sentence.  Even though I do a lot, I believe in taking a day off. Each week I set aside a day when I do no work and I just relax or spend time with family and friends. If you’re consistently unable to take that day off, then you’re doing too much. In my e-course I write about the importance of realizing that “No” is a complete sentence. And when trying to determine when to say “No” it’s about vision and values. If something doesn’t move you closer to your vision for your life and doesn’t align with your values, ditch it! In the e-course I walk you through exercises to help you determine your vision and values.

Stop sleeping through your life.  I am a believer in the old saying that the early bird gets the worm. Getting up early is a great way to get more done, especially if you are a parent. If you wake up before your family does, you can have time to yourself to work on that book you always wanted to write or update that blog you’ve abandoned.

But to be honest with you, my #1 secret to getting stuff done isn’t something I can teach — it’s simply gumption.

I’m not feeling well right now and didn’t get much rest the night before my segment. Snow was in the forecast for yesterday (which as you know for Alabama is a HUGE FREAKING deal) and thus there was a chance my segment would be canceled. A part of me wished that it had been because I was so exhausted that morning. But then I stopped being a big baby and stopped feeling sorry for myself. And sometimes this is exactly what we need to do to make the time to pursue our dreams. Sometimes you just have to put on your big girl panties and do the work!

Stop making excuses and just do what needs to be done.

Click here to enroll in How to Write and Have a Life today!

 

Cross-posted at WriteousBabe.com.

How to Get a Book Deal

Anne and Marie
Marie Sutton and Anne Riley

Skittles, Red Bull and Kanye West’s College Dropout — those are the things that helped Marie Sutton write a book in seven months.

On Saturday, Feb. 21 See Jane Write hosted the workshop How to Get a Book Deal with local authors Marie Sutton and Anne Riley.

Marie Sutton is the author of The A.G. Gaston Motel in Birmingham: A Civil Rights Landmark, which was published November 2014 by The History Press. Anne Riley is the author of the young adult novel Shadows of the Hidden, published December 2012 by Compass Press.

Marie and Anne helped workshop attendees craft a rough draft of a pitch letter to sell their book idea to literary agents and publishers.

Before putting participants to work, Marie and Anne shared the stories of how they landed their book deals, gave tips on how to bring a book idea to life, and discussed the good, the bad, and the ugly about publishing.

marie teaching

Before committing to writing a book there are some important questions you need to ask yourself, Marie said: Why do you want to write a book? What are you willing to sacrifice? Can you be disciplined enough to complete the task? Do you have a support system? Can you write? 

For folks who want to write a book but aren’t sure what they want to write about, Anne said simply consider what you like to read.

Marie and Anne are both wives and mothers and they work full-time. So finding time and space to write wasn’t easy for either of them, but they did it anyway. Marie would “get in the zone” around 9 p.m. each night. She’d sit at her dining room table and write while listening to Kanye West, snacking on Skittles and sipping on Red Bull. She even had a comfortable outfit she’d wear that she called her writing uniform.

Anne finds it impossible to write at home — distracted by laundry, dishes, etc. — and prefers to work in a coffee shop or library instead.

Anne stressed the importance of perseverance. She revised her last novel two dozen times! It’s OK if your first draft is terrible. It probably will be. “Dare to suck,” Anne said, causing the crowd to burst into laughter. To be a good writer you must also let go of your pride. Get people to critique your work and welcome criticism. It’s the only way you’ll get better.

If you decide you want to go the route of self-publishing, beware that to successfully sale your book you will have to make marketing your full-time job, said Anne, who self-published her first novel before it was later acquired by a small press. Anne had a lot going on when she was trying to promote her book. “I was giving birth and self-publishing at the same time,” she said with a laugh.

Whether you have a book deal or not, you still need to promote yourself. A few simple things you can do to promote your book include: Get a Facebook page for your book and use other social media like Twitter, get business cards, tell EVERYONE about your book, establish new relationships with people who could help promote your book and work the relationships you already have.

The Perfect Pitch

janes at work

When crafting your pitch letter, particularly for a non-fiction book, consider the following:

  1. What is the working title of your book?
  2. Write a one-line description of your book.
  3. Who is the book’s primary reader? Who is this book for?
  4. Why do readers need this book? What void does it fill? For non-fiction writers, consider the mission of your book. For fiction writers, consider how your story is unique. Are there other books on this topic (for non-fiction) or other books that tell a similar story (for fiction)? If so, why is your book different? If not, is there a need or desire for this book?
  5. Why are you the right person to write this book?
  6. Do you have enough to write a whole book? Would this be better as an essay, blog post, or short story?
  7. List the chapters of your book.
  8. What will be your book’s word count?
  9. What sources do you need for this book? Do you have access to information about this topic or to resources you need to flesh out your story?
  10. Do you have access to built-in audiences? If so, who? Be specific.

Anne teaching

For fiction query letters, Anne offered the following tips:

1. Don’t simply send a form letter. Start by explaining specifically why you chose to query this particular agent. Did something you read online attract you to this agent? Do you know someone who works with this agent?

2. Next offer essential information such as your book’s title, genre, and word count.

3. Then offer a summary of your book’s plot. Include setting, conflict and an introduction of your main characters. You want to be very interesting and intriguing here. If the agent isn’t hooked here, your query is toast, Anne said.

4. Include information about yourself. Offer anything interesting and relevant. Anne said you should leave out generic things like “I’ve been writing since I could hold a pencil” or “I’ve always known I wanted to be a writer.” Explain why you stand out from other writers. What makes you special?

5. Close your letter with any information the agent needs to know (such as if other agents are reading your manuscript) and a quick thank you.

Remember, Anne said, agents will judge your writing ability by the strength of your letter. After all, if you can’t write a good letter, why would anyone think you could write a book.