How to Land Your First TV Appearance

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Set your DVRs! Tomorrow morning I’ll be making my fourth appearance on Talk of Alabama, a daytime talk show on ABC 33/40 that focuses on entertainment news and features local events, organizations and various businesses in and around the state. I’ll be on discussing See Jane Write’s upcoming event the Bloganista Mini-Con presented by Laura Vincent. This is See Jane Write’s annual one-day blogging conference for women and is set for August 1.

If you haven’t purchased your ticket visit bloganista2015.eventbrite.com to do so today.

Whenever I work with writers on building buzz for their blogs or books I always encourage them to pitch a segment idea to local TV media. It’s a great way to get out of your comfort zone and, obviously, a great way to spread the word about what you’re doing. The last time I was on Talk of Alabama to promote a See Jane Write event a viewer drove to Birmingham from a city more than an hour away to attend the event I discussed.

Here are a few tips on how to land a TV appearance of your own:

Be sure you’re pitching to the right person. Writing a great pitch for your segment idea is pointless if it ends up in someone’s email trash folder. So ask around and find out the name and email address of the person in charge of booking for the show that you’re interested in. Usually, it’s the show’s producer handling such decisions, not the folks you actually see on TV.

Remember it’s not all about you. Unless you’re Beyonce, don’t email a show’s producer saying they need you on the show because you’re awesome.  In your pitch stay focused on the value you’re bringing the show’s viewers. The last time I was on Talk of Alabama it was to promote my time management e-course. But in my pitch I didn’t write, “Hey, put me on your show so I can promote my awesome e-course.” Instead I discussed the importance of having good time management skills when trying to accomplish goals. I made this pitch in February, the time of year when people’s enthusiasm about their New Year’s resolutions is starting to wane. I presented four tips for good time management to help people make the time to work on their goals. And, of course, I mentioned my course as a way that they could get additional help.

Check your calendar. Always be mindful of what time of year it is just as I was when making my time management pitch. If you can tie your topic to a holiday — no matter how obscure that holiday  may be — do it! If you’re a food writer, for example, you need to have things National Hamburger Day or National Ice Cream Day on your radar.

Do cool stuff. Tomorrow’s Talk of Alabama appearance and an appearance I made in January were both unsolicited. In both cases the producer reached out to me. Last year I exercised every single day and wrote about it at WriteousBabe.com. One of Talk of Alabama‘s producers read my blog and asked me to come on the show to talk about how I managed to exercise 365 consecutive days.  Of course, whenever I’m on Talk of Alabama I want to promote See Jane Write so I found a way to tie this all back to writing and blogging by discussing how this fitness challenge of mine actually helped me become a better writer because it showed me that no matter what excuses I may have in mind, I do have time to write and blog. If I could find time to exercise every day, I can find time to work on my life’s great passion. For tomorrow’s appearance someone from the show actually reached out to me asking if I was working on anything I’d like to come on the show to discuss. At this point I’ve established a reputation as someone who’s always up to something!

 

And remember to tune in to ABC 33/40’s Talk of Alabama tomorrow at 9 a.m.

Tomorrow afternoon I’ll be posting tips on how to make sure your first TV appearance is a success.

Member of the Month: Jennifer Dome King

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On July 18 I’m going for a run with Jennifer Dome King, no matter how hot it is — and since we live in Alabama I’m sure the day will be a scorcher. But on July 18 Jennifer is hosting her second Makeshift 5K, an event series she launched this spring to encourage readers of her blog Stellar Fashion and Fitness to get out and run and challenge themselves even if they don’t have the money for or access to an official race.

Jennifer’s Makeshift 5K is just one of the many reasons I’m happy to announce that Jennifer Dome King is the See Jane Write member of the month for July. I’m also excited to report that she will be a panelist at the upcoming Bloganista Mini-Con. (In honor of Jennifer and the start of a new month, a few tickets are on sale today for only $50!)

Jennifer’s blog is one of my favorite to read due to her focus on having a positive body image at any size.

In addition to being a “stellar” blogger, Jennifer is also a magazine editor and freelance writer and still finds time to exercise. Read on to get Jennifer’s tips on blogging, freelancing, and living a stellar life.

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How long have you been blogging and what inspired you to start? 

I started my first blog, which is now defunct, in 2006 when I was interning at W magazine and Women’s Wear Daily in London. I wanted a place to document my travels for my family and friends back home, but it turned into a fashion blog in 2008 because that’s always been my passion. I wanted to show how you can interpret what you see on the runways and incorporate it into your own wardrobe.

How would you describe the mission or purpose of your blog Stellar Fashion and Fitness? 

The current mission of my blog was solidified in 2010 when I started working on my own health and fitness. I decided then that while I still wanted to write about fashion, I was also interested in overall health — from working out to eating more healthfully to new experiences, I think all of these come together with fashion to express who you are and help you feel good about yourself. The message of having a healthy body image evolved naturally because I truly feel that leading a stellar life incorporates all of these pieces. I’m still working on that journey, on finding my healthiest self, my inner fashionista and my self-confidence, so my hope is to encourage others who are on similar paths.

You also do a lot of freelance writing. Tell us about some of your latest pieces. 

I’m lucky to work with an editor at HellaWella.com who lets me pitch stories that interest me. So I recently interviewed Kelly Creel, another Jane, about the best yoga poses for runners. I challenge myself to walk and run, but because of some issues with my knee and feet, it can be a little rough. These yoga poses help keep me limber, so I knew they would help others as well. Right now I’m also copy editing the summer issue of Filmmaker magazine, which is published by the Independent Film Project out of Brooklyn. I’ve been editing that magazine since 2011, and it’s fun to get an inside scoop on movies I wouldn’t always hear about otherwise.

Jennifer running

How did you get the idea to start the Makeshift 5K? What is your hope for these events? 

Since 2010, when I ran my first 5k (the Rumpshaker), I have run at least a dozen 5ks, the Vulcan 10k a few times and two half marathons (Mercedes and Talladega). I decided I needed to start setting goals for myself to keep my running/walking going, but registering for a 5k every few months wasn’t in my budget. So this spring I picked a date, April 25, and decided I would run a 5k that day and invited others to join me. Thankfully you came, and so did Tanya Sylvan, and y’all pushed me to beat my previous 5k time! I decided then that I wanted to make this a regular thing, and I hoped others would join me because I think having a definite goal in mind when you want to walk or run regularly is so helpful. It’s great to challenge yourself and give yourself that feeling of accomplishment. I hope that it will grow to encourage people who maybe haven’t done an official race before to try it out in a casual, fun setting. There’s no time requirement, and I really do want people who walk to know that that is just as good as running. The distance — 3.1 miles — is the goal. That and having fun!

What advice would you give to people who want to start a fashion/fitness blog with a message, people trying to live a stellar life, and people who want to freelance for various publications? 

Finding your niche is key. I cover a lot of different topics, but I always try to talk to women of all shapes and sizes and keep building one’s self-confidence as my goal. Discover what that niche is and hone in on that, and then you can broaden your approach a little to be more inclusive.

The best advice I can give for living a stellar life is don’t hold yourself back. If you think you don’t have fashion sense, go out on a limb and try a print or a design you never have before. If there’s a workout you want to try, trust me, no one in the class is really paying that much attention to you — so try it! You’ll be surprised how welcoming people are no matter your size or how in shape you are. I don’t think anything should hold us back to do the things we want — our body shape or our past. You can work with all of that and take the steps toward living a full (stellar!) life!

Use your connections to help with freelance jobs. And use your blog! I got my freelance job at HellaWella.com partly because I went to grad school with my editor and mostly because she read my blog and knew I could write about (and research) a number of different topics. I was a copy editor at Southern Living magazine when I got the job copy editing for Filmmaker, through another copy editor who didn’t want to do it anymore. So talk to other writers/editors. You never know when someone is looking to take a project off their plate, or if they heard about a job they can’t take.

Finally, tell us what you enjoy about being a member of See Jane Write?

I love the community of women that SJW has created. I love that we encourage one another and competition is the furthest thing from our minds. We all want to see each other succeed! And if you have writer’s block or a technical issue, there’s always someone you can call on. But the best thing about SJW is that we really do take each other’s work seriously. We know blogging has the potential to be a wonderful outlet creatively, but it can also be a big business opportunity. We take the business of blogging seriously, but we have a lot of fun doing it!

Would you like to be the next See Jane Write member of the month? Send your nominations to javacia@seejanewritebham.com. 

Revelator Coffee Company brings more magic to the Magic City

Disclosure: This is a sponsored post, but all opinions are my own.

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Whether I’m meeting with clients to help them with their blogs or working on a blog post of my own, I spend a lot of time in coffee shops. Sometimes I even host See Jane Write events in local coffeehouses

Back in April I hosted the first See Jane Write Roundtable at Revelator Coffee Company and it proved to be a perfect place for such an event. The women who attended used words like “spiritual” and “magical” to describe the evening and new friendships were born. I really believe the venue had something to do with it. Even the barista who took care of us that evening used similar words when describing what it’s like to work at Revelator Coffee. From the shop’s chic, modern design to the interesting people who walk through the door, she said something at Revelator inspires her each day.

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The shop has plenty to inspire writers and bloggers, too. The place is filled with natural light and beautiful flowers. There’s plenty of space to spread out and work. I got the idea for the See Jane Write Roundtable event the moment I laid my eyes on the large communal table located at the front of the store as it’s perfect for group writing, editing, or brainstorming sessions. As soon as I saw it I knew I wanted to gather a dozen or so See Jane Write members at a time to discuss matters regarding writing, blogging, or business.

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The Birmingham location of Revelator, located on 3rd Avenue North just across the street from the Alabama Theatre, opened in October of 2014.

“It’s our flagship store, so we want to make sure we do it right,” said Meredith Singer, who handles communications and marketing for the shop. “Following this Birmingham location, we have a store open in Chattanooga, Tennessee, and we’ll be opening others in New Orleans, Atlanta, Nashville, and Charleston this year.”

Singer is originally from upstate New York but has been living in Alabama for the past eight years. “The founding team brought me on in December of last year, following the store opening, to help build out their communications and marketing strategy,” Singer explained. “As a company, we are very attracted to Birmingham’s burgeoning downtown, rich food and beverage tradition, and central position within the Greater Southeast. We roast our own coffee and have from the beginning — and are excited at the opportunity to have a large retail and wholesale footprint in the Southeast. Birmingham is the right mix of everything we’re looking for from both a strategic and community-focused angle.”

Singer knows that to succeed she and the founding team must find ways to make Revelator stand out from other popular coffee shops in downtown Birmingham.

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“Our coffee shop is, by design, a very minimal approach to what is — inherently — a very complex product,” Singer said. “We want to strip all the barriers and BS out of your usual coffee experience. Instead of the fancy Italian language we’re all used to in coffee shops (lattes, cappuccino, etc) we’ve opted for a very straight-forward menu. Coffee. Tea. Espresso. Espresso with milk. Espresso with chocolate. Our baristas are there to guide you on size and what varieties of coffee we are offering. And our coffees change regularly. It’s an agricultural product, so it’s seasonal and we try to bring it to the customer when its at its best. We’re also in the process of building out a roasting facility on 1st Avenue North. The facility won’t be open to the public, but we will be employing people for production and creating a much wider community of partners, suppliers, and secondary vendors around specialty coffee — something that hasn’t really been done to scale here in Alabama. At the company-level, we’re committed to working with Southern makers and businesses that have a similar attention to detail. We want to grow with our community and share resources, when it makes sense. For the Birmingham store, that means we are retailing Single Lock Records (a fantastic record label out of Shoals that carries a number of Birmingham-based bands), Great Bear Wax Co. candles and Freedom Soap Company (both great Birmingham-based makers). Our food service is done by Continental Bakery and we’re always thinking about other potential collaborations.”

And I’m eager to collaborate with Revelator Coffee Co. for future See Jane Write events.

What topics would you like covered in future See Jane Write Roundtable events? 

Why Writers Must Be Entrepreneurs

Pen, Diary and Glasses
Image by GenerationBass.com via Flickr/Creative Commons

Writing and personal branding coach Nikki Woods believes that writing a book is one of the best ways to build your business as it gives you credibility. However, she also believes that writers must be business-minded.

In a recent blog post she writes, “Let’s face it, most creative people expect someone else to handle the business side of their operations. But it’s a new day.”

Even writers with book deals and especially those who self-publish must learn to market their own work. And this isn’t just about trying to sell a single book. This is about creating a long-lasting career.

Woods writes: “Royalties and book advances are great if you can get them but you can’t depend on them to sustain you. The sooner you begin to promote your book through speaking engagements, conventions, seminars, etc., the sooner you can build up an audience, your brand and your bottom line. ”

Not sure where to start? See Jane Write is here to help.

Join us at 6 p.m. on Tuesday, June 16 at the Books-a-Million in Brookwood Village for D.I.Y. Marketing for Authors. Learn how to be your own publicist and promote your book and your brand. This free workshop will feature author A.D. Lawrence and See Jane Write member Chanda Temple, who is the co-author of the Birmingham’s Best Bites cookbook.

Get more details here and RSVP via Facebook.

Member of the Month: Chanda Temple

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Aside from my husband, no one has been more supportive of See Jane Write than Chanda Temple. Chanda was one of the 14 women at the very first See Jane Write event and she’s been a part of the group ever since. There’s also hardly anyone I know who works harder than Chanda. So it was a no-brainer that Chanda Temple should be the See Jane Write Member of the Month for June.

Chanda worked as a journalist for nearly 20 years before switching gears to public relations in 2012. For the past three years Temple has crafted numerous public relations campaigns that the public and media noticed.

Her latest success was coauthoring the Birmingham’s Best Bites cookbook. The self-published paperback book sold out three times in late 2014 and earned an international gold medal award in 2015. Also in 2015, her public relations campaign for the book, and the Birmingham food festival it was connected to, won a first place state award in public relations.

This summer you’ll have two opportunities to learn from this PR pro. On June 16 Chanda will speak at our DIY Marketing for Authors event with Books-a-Million sharing tips on how she successfully marketed Birmingham’s Best Bites. (Click here for more details on this event.) And on August 1, Chanda will be our morning keynote speaker at the Bloganista Mini-Con, discussing personal branding and how to get your work covered by the media. Mark your calendar!

Read on to learn more about Chanda.

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How did Birmingham’s Best Bites come to be and tell us a little about the success you’ve had with the book?

In January 2014, I was director of public relations for the Birmingham Public Library. I had started thinking of how I could take the library’s Eat Drink Read Write festival to the next level. This would be the third year for the October festival and my first time getting in on the ground floor for promoting and helping mold some of the events.

I immediately thought about Martie Duncan, a Birmingham native and finalist from Food Network Star.  I first asked if she would host our finale event. She agreed. We met again in February and started talking about what her involvement would look like. By the end of the conversation, we had come up with an idea for a cookbook.

We put the cookbook together in a matter of weeks. It featured gorgeous photography from Arden Ward Upton and more than 80 recipes from 60 restaurants in and around Birmingham. The food is so tempting, you want to dive right into the pages and take a bite.

We started out with it being self-published and available at the library book store and a handful of restaurants in December. EBSCO  did the first two printings in October and November 2014 and Books-A-Million used its print-on-demand machine in December 2014 for a third printing. In January 2015, a publisher loved the book and agreed to print it in hard back. Today, the book is available in nine book stores and is available on Amazon.com.

Tell us about your blog and what you enjoy most about blogging.

I worked as a journalist for nearly 20 years before going into public relations in 2012. But soon, I missed writing on a daily basis. I knew that blogging would fill that void. But I kept putting it off until 2014 when I finally launched chandatemplewrites.com. I have Javacia Harris Bowser to thank for challenging me and staying after me to “just do it.”

I write about different things that I hope will motivate and inspire people in their daily lives and careers.

What I love most about blogging is how it allows me to take someone’s inspirational story and share it with others. If that story only encourages one person that day, I’ve done my job.

How has your career as a journalist helped you in blogging, in PR and with Birmingham’s Best Bites?

As a journalist, I had to know how cut to the chase to get to the heart of what mattered in telling a story. All too often, people like to go around the world twice to explain how they do something. They like to use big words and talk in their industry lingo. What they don’t realize is that’s boring and it loses readers quickly.

When I interview people for blog posts and they start going too deep into an explanation, I stop them and tell them to just talk to me like I’m their grandmother or a person they just met on the street. What’s the most important thing they want to tell me so that I’ll remember them? Keep it simple and drop all the fancy talk, I tell them. With a little coaching, they get it. And when they give it to me in simple terms, it helps me better sell their event or product.

People don’t have time to read, which is why I stress how important it is to get to the main point and pair it with images people will remember.

Tell us a little about what you do now and what projects or goals you’re currently working on.

I left the library in February 2015 to take a job as executive assistant to the superintendent and school board for Birmingham City Schools. On almost a daily basis, I’m telling the wonderful stories of our students, teachers and supporters. There are so many amazing things happening within the district. Like us on Facebook at Birmingham City School System to keep up with what our students are doing.

What’s next for you?

Good question. I’m looking at writing another book. It won’t be a cookbook, though.

You’ve been a part of See Jane Write since the very first event. What do you like most about SJW and what keeps you so loyal to this organization?

From the start, I’ve loved the energy of this group. I’ve learned so much and met some wonderful people. I can surely say that had it not been for this group, I would have never met some of the people I admire to this day.

Also, Javacia Harris Bowser is such an inspiration. You can call, text or email her about anything, and she has an answer.

Send your nominations for the next See Jane Write Member of the Month to javacia@seejanewritebham.com.