Whether you like it or not, building your personal brand can work wonders for your career as a writer or creative.

And building your personal brand doesn’t mean you have to spend all of your time on social media. Yes, social media helps get the word out about who you are and what you stand for, but there are plenty of other ways to do this too.

On Sunday, February 25 from 4 to 6 p.m. CT, I’m hosting an online masterclass that will help you define your personal brand and give you practical tips for getting your brand in front of the right people.

Building my personal brand has helped me:

  • Turn my blog into a business
  • Write for major publications like ELLE magazine, Good Housekeeping and BET.com
  • Get free stuff — including free stays at fancy hotels for solo writing retreats
  • Land paid speaking engagements
  • Land lucrative freelance content writing gigs

During this masterclass, you won’t only be learning from me. The workshop includes an interactive Q&A with music blogger Edward Bowser (who happens to be my husband). Edward’s blog Soul In Stereo not only gets thousands of pageviews each day, but his commentary is often quoted in other publications and included on musicians’ Wikipedia pages. He’ll be sharing how he’s built his brand through blogging, how he’s built community online, and the doors that have been opened because of this work.