If you’ve been rocking with me for a while, you know I nerd out about book marketing. I know, I know — most writers would rather revise a chapter fifty-leven times than talk about promo. But to me marketing feels like a creative challenge. It’s a game of seeing how many fun, authentic ways I can say, “Hey friend, buy my book!”

So today I want to share the 90-day book launch plan I’ll be using for my next title — and the exact plan you can use for your next book, too.

Now, confession time: I haven’t actually finished writing my book yet. In fact, I just settled on the idea a week ago. But I’ve already written thousands of words, and that momentum has me thinking ahead. Let’s pretend this book will be ready to release in 90 days. (It won’t, so please don’t hold me to that!)

Still, here’s what I would do three months before publication. And more importantly, here’s what you can do to prepare for your next book launch, whether you write memoir, self-help, or another form of nonfiction. And for each month, I’ve also included mantras to keep you motivated.