You need to start a Facebook group and here’s why…
How to Blog Like a Boss: The Official Bloganista Mini-Con Recap
On August 1, See Jane Write held its second annual Bloganista Mini-Con, which was presented by Laura Vincent Printing and Design this year. As declared by the fabulous cover of the conference program and complimentary notebooks, which were designed by Dionne Love of Laura Vincent Printing and Design, this year’s conference was all about teaching attendees how to “Blog Like a Boss.”
Here are five simple steps for taking your blog to the next level:
1. Know that you are your brand. During her morning keynote address on personal branding, public relations pro Chanda Temple explained that a brand is not a logo, the name of your blog or your tagline. “Your brand is what people say about you when you’re not in the room,” she said. “Your brand is your story.”
I believe that once bloggers truly embrace this they’ll have more confidence to better promote themselves and their blogs as a brand and Chanda gave plenty of tips on how to do just that:
- Write good press releases. Be sure your subject line will grab the reporter’s attention. Be sure you’re sending your release to the right person. And be sure you include all the necessary information: who, what, why, when, where.
- If you’re hosting an event or promoting your book, create a hashtag for it to use on social media.
- Be sure you have a professional head shot and professional business cards on hand.
2. Be true to yourself. This is a theme that came up again and again during the Blog Like a Boss panel discussion that I was a part of along with Heather Brown of My Life Well Loved and Jennifer Dome King of Stellar Fashion and Fitness. Sure, we talked about ways to monetize your blog: You can spruce up your media kit and begin approaching brands about partnering with you for campaigns and sponsored posts. You could start developing and selling your own products, services or books based on your niche. You could use your blog to promote yourself as an author, freelance writer, public speaker or coach. But no matter what you do, stay true to who you are and what you’re really all about. Don’t agree to do a campaign with a brand that has nothing to do with your niche or is the opposite of what you stand for just because you got offered money.
The panel was moderated by TV and radio personality Eunice Elliott, who is also a comedienne and, as you can tell from the photo above, was absolutely hilarious.
But before the panel, Eunice gave some great advice of her own.
Eunice reminded attendees not to get too caught up in the comments of critics and to instead simply stay focused on their goals. “Everyone’s information about you isn’t always for you,” she said.
3. Find your tribe. One attendee tweeted this: “Biggest takeaway from the #bloganista mini-con? ‘Find your tribe.’ If you are a blogger, @seejanewritebhm is it!”
I always say that whether you’re trying to be the Virginia Woolf of literature or the She-Wolf of Wall Street, you need a wolf pack. You need a group of fans, followers and friends who will support you through thick and thin. You need a tribe. Your tribe will defend you against Twitter trolls and naysayers who leave nasty comments. Your tribe will be your first customers when you turn your blog into a business. And when you publish a book, your tribe will not only buy it, but encourage their friends to do so too.
Your tribe could even help you start your own fashion magazine as Maacah Davis, founder of belladonna magazine and one of the panelists from the Magazine Dreams panel discussion, can attest to.
And once you find your tribe, you need to get to know them well so you can give them the content they want, how and when they want it. Annalise DeVries of Hoffman Media, for example, knows that most of the readers of their magazines and websites enjoy receiving email newsletters several times a week and so DeVries and her team deliver!
4. Be ready to work. If you’re dreaming of seeing your words or photos on the pages of your favorite magazines, Kaneshia Sims of Red PaSH magazine says, you must be willing to do the work to build your portfolio and get your foot in the door.
5. Step out on faith. “Sometimes when you step out on faith, it can be the most beautiful thing,” Jeniese Hosey of The Je Ne Sais Quoi said during her afternoon keynote address. This probably was the most tweeted quote of the day. Jeniese has done just that. Sometimes stepping out on faith can mean cashing in your frequent flyer miles and hopping on a plane to New York so you can network with brands, which Jeniese did. Sometimes stepping out on faith simply means starting to take yourself seriously as a blogger. Jeniese is clearly serious about her blog. She maintains a content calendar and plans her blog posts a month in advance. She has special days designated for scheduling posts to social media. And she sets goals for herself to keep focused. Jeniese recommends you set two HUGE, shoot-for-the-moon goals for yourself each year and several smaller goals. During her talk Jeniese revealed to me that one of her goals for 2015 was to be a keynote speaker at the Bloganista Mini-Con!
An even bigger accomplishment for Jeniese this year was that she was selected as one of the winners of Redbook magazine’s Real Women, Real Style Awards! We’re so proud of her!
This year’s Bloganista Mini-Con wouldn’t have been nearly as successful without the support of our sponsors. In addition to our fantastic presenting sponsor Laura Vincent Printing and Design, I’d also like to thank Church Street Coffee & Books for providing delicious coffee during our Morning Mingle, Full Moon Bar-B-Que for providing lunch, and Insomnia Cookies for sponsoring our afternoon cookie break. (Artney of My Pretty Brown loved the cookies so much she wrote an entire blog post about Insomnia Cookies.)
Special thanks to our media sponsor WBHM 90.3 FM and our Bloganista Mixer sponsor Collage Designer Consignment.
I’d also like to thank Lois Weinblatt of True North Business Development for being a vendor at this year’s conference and LightWorks Chair Massage for giving conference attendees free chair massages!
And some attendees also scored a special gift from Birmingham Boutique Blowout — a cute koozie and a special discount code for the next Birmingham Boutique Blowout event.
I’d also like to thank Lynsey Weatherspoon Photography for shooting video at the event. Soon you’ll see that footage and more as part of a fabulous brand video for See Jane Write that we’re putting together. Get ready!
To see more photos from this year’s Bloganista Mini-Con presented by Laura Vincent Printing & Design, visit the See Jane Write Facebook page to check out the photo album.
***
If you are truly ready to “blog like a boss” then you should consider signing up for my upcoming e-course Lady Blogger to Boss Lady. In this 7-week course you will learn how to turn your blog into a business without relying on ad sales or sponsored posts. Click here for more information.
Blogger Life Unscripted: Q&A with Tyece Wilkins
Many bloggers dream of one day seeing the personal essays they post on their websites on the pages of a book, a book that their fans and followers can’t wait to read. Tyece Wilkins of the blog Twenties Unscripted recently has that dream come true. Her new book Twenties Unscripted: Womanhood, Writing, and Relativity is a carefully curated collection of her best blog posts and also includes some new content and a behind-the-scenes look into her writing and blogging process.
Tyece, who resides in the Washington, D.C. metro area, begins her collection with a letter to her 20-year-old self. But nearly the whole book could be read as a love letter to all young women struggling to navigate their 20s. She reminds them to believe in themselves, she reminds them to not settle for less, she reminds them to not be assholes. It’s tough love, but love nonetheless.
And I would argue it’s not just for women in their 20s. As a 34-year-old, I found myself inspired and moved page after page and I was captivated by the vivid specificity of her personal stories. And I often had to pause from reading to scribble down a fantastic quote (I’ve included my favorite ones throughout this post).
Tyece tackles what it means to be a woman, what it takes to be a writer, and how it feels to fall in love, always admitting she has more questions than answers when it comes to these things.
I’m excited to be part of the blog tour for Twenties Unscripted and recently had a chat with Tyece about blogging, writing, and more.
Before we get started, when I mentioned a blog tour to some of the women of See Jane Write recently they didn’t quite know what it was. So can you briefly explain what a blog tour is and tell us why you decided to organize one to promote your book?
One of my good friends and writing mentors GG Renee Hill of All The Many Layers is a master of blog tours; she’s where I got the idea from. There are different ways to do them, but you essentially rally several different bloggers around one common theme and have them blog about that particular thing in whatever way they see fit. When GG has done them, she has had different women write about things like beauty or dimensions of their personalities. It’s cool for readers to follow along and see how different bloggers translate that common theme. In my case, I wanted a cost-effective way to promote my book to new readers, as well as provide current readers with the opportunity to learn more about the work and expose them to websites they may not have known about before.
At the beginning of your book you mentioned that a friend of yours advised you not to turn your blog posts into a book. And so, as you said, of course you turned your blog posts into a book. Why did this friend think this would be a bad idea and why did you decide to do it anyway?
My friend (who was one of the first people to buy the book!) gave me that advice as someone who used to report for the books section of a major publication. She knew the book industry inside and out. It was certainly sound and well-intentioned advice. She thought it would be a bad idea to simply repurpose work that readers had already accessed for free. And, I absolutely agree with her. That was why I included previously unpublished work as well as the “Beyond the Essay” snippets. It’s sort of the same way that musicians will release a deluxe album that includes audio from their recording sessions and such. My book gives readers that “behind the scenes” feel.
What advice would you give to other bloggers who hope to publish their first book?
It’s so funny when I’m asked to give advice because I am still very much in a season of learning when it comes to publishing and marketing my book! But, I would say give your blog enough time to really grow its arms and legs. Give yourself enough time to evolve as a writer. Give your work enough time to reach people and bring you potential opportunities. All of those things – a strong platform, voice and network – are crucial to your book’s success.
In one essay you write about being elated to have your work featured on one of your favorite websites only to have the wind taken out of your sails by trolls. What advice would you give on dealing with negative comments?
Ignore them. Don’t engage. But, also be able to delineate between negativity and a difference of opinion. Not everyone is going to be a “Yes” woman and that’s OK.
The third section of your book is all about relationships. Writing about relationships can get tricky because now you’re not only sharing your story but you’re putting other people’s business out there, too! A See Jane Write member recently asked me if she should ask for permission when blogging about other people. How do you handle this?
Relationships are certainly tough territory for bloggers, which is why I write about them a lot less these days. When I was writing about them during the early days of Twenties Unscripted, I didn’t typically provide the other person with a heads up. After all, it was my blog and outlet. If I did not feel like I was writing anything overly specific or damaging, I adhered to the adage to ask for forgiveness, not permission.
Allusions to social media are peppered throughout your book and in one essay you say, “Do not surrender your 20s to Instagram,” but I feel the sentiment behind this is one bloggers of all ages should consider. As a blogger it is easy to get overwhelmed by social media and feel pressured to share everything and basically put on a show. How do you stay active on social media while still staying grounded?
Selectively engaging with social media is what really keeps me sane. And, I was not always like that. I used to live on Twitter day and night, but that sort of non-stop engagement came at a high price. I now believe in having social media values – mine are to always remain gracious and respond to positivity, ignore negativity, only get on when I feel I am mentally and emotionally in a place to digest the thoughts of others, and always protect the vision. In other words, I never release an idea or project prematurely on social media.
In addition to being a blogger and writer, you’re also a poet and spoken word performer and there is definitely a distinct rhythm to your writing. How does your poetry and spoken word influence your prose?
I usually say that I am a writer first and a blogger second. But wedged in between those two identities is definitely a poet. For many of my essays, I see them as potential spoken word pieces; I performed the last essay from the book as a spoken word piece at my book launch party. So, for me, how words blend and sound is important. I’m a sucker for alliteration and repetition.
How do you balance finding time to blog and work on your poetry while also working a full-time job?
I don’t sleep.
Just kidding (sort of).
Like most people who have to balance multiple priorities, I am intentional about scheduling everything from tweets to naps. I have a planner at work for my full-time job priorities, a planner for Twenties Unscripted and a calendar for things like social activities and appointments. Of course, sometimes life happens, things pop up, or I may just want to depart from my schedule and go to happy hour. I give myself the liberty to do that. I have learned after one-too-many burnouts that I have to carve out time that is just for me. As much as I love Twenties Unscripted and the pursuit of my passion, it is still work and I have to nurture other parts of my life.
Tyece Wilkins believes in the power of witty women, wise words and full wine glasses. She is the creator and editor-in-chief of Twenties Unscripted and author of Twenties Unscripted: A Journey of Womanhood, Writing, and Relativity, available for purchase on Amazon now. Visit http://www.twentiesunscripted.com to read more of her work and connect with her on Twitter @tyunscripted.
Javacia Harris Bowser is the founder of See Jane Write, an organization for women writers and bloggers in Birmingham, Ala., and beyond. Her next e-course Lady Blogger to Boss Lady will be released Sept. 12, 2015. She blogs at Javacia.com.
Stop Waiting to Be Picked
You’ve been blogging awhile and you love it, but sometimes you feel as if blogging doesn’t love you back.
Your traffic isn’t growing. Your favorite brands are overlooking you for campaigns. Potential sponsors are ignoring your pitches. Your application to join a high-profile blogging society was rejected. You dream of turning your blog into a business, but right now that feels impossible. You’re wondering if you should stop blogging altogether.
DON’T GIVE UP! You can transition from a lady blogger to a boss lady and I’ll show you how with my new e-course.
In this 7-week course you will learn how to turn your blog into a business without relying on ad sales or sponsored posts.
Stop waiting to picked!
Stop waiting for brands to ask you to promote their products and services. Start creating and selling products and services of your own.
Stop waiting for blogging groups to welcome you into their inner circle. Build your own tribe.
In this course first I will help you build your best blog yet and then show you several creative ways you can use your blog to generate extra income. You’ll even learn how you can use your blog to jumpstart your career as an author or freelance writer and how to use your blog to land paid speaking engagements. Click here for a complete course overview.
Enrollment for Lady Blogger to Boss Lady opens Sept. 12 and closes Sept. 21, which is when the course begins. New content will be released each Monday for seven weeks.
One of my business mentors told me I should add a live component to this course and charge $497 for it. Perhaps one day I’ll do just that. But I’ve decided to offer a beta version of the course for only $75. And if you join my Lady Blogger VIP list you’ll get a discount. (A discount will also be available to See Jane Write members.) If during the course you do feel you need one-on-one help you can schedule a Skype chat with me for only $50 (regularly $99).
To receive a discount code for the course and other important announcements, click here to join the Lady Blogger VIP list.
You can get a sneak peek at some of the course content tonight. At 7 p.m. I’ll be doing a Periscope broadcast on how to plan an event to promote your blog. In the e-course there’s a module devoted to this topic, complete with checklists and worksheets to guide you through the process. Be sure to charge your devices, follow me @writeousbabe, and meet me on Periscope tonight.
And if you’re ready to transition from lady blogger to boss lady, click here to sign up for my VIP list and let’s do this!
What you had to say about The Bloganista Mini-Con
On Saturday, August 1, See Jane Write hosted the 2nd annual Bloganista Mini-Con. This year’s conference was presented by Laura Vincent Printing & Design and Dionne Love, the woman behind Laura Vincent, was kind enough to design fabulous notebooks and blog planners for all the attendees.
I’ll post the official See Jane Write recap of the Bloganista Mini-Con next week and include fun photos from the event. In the meantime, check out what some of our attendees had to say about this year’s conference:
LaCosta Gaston of The Journey of Being a Wife said the conference was “completely mind blowing and much needed.”
Rachel Wilson of CaliBama Belle said the Bloganista Mini-Con “made me realize why I love blogging–because my voice and my personality are what makes this blog unique!”
C.A. Marks of Moxie Beautiful said “The afternoon keynote speaker was awesome! Jeniese Hosey caught my attention right away and had my blogging heart pumping with excitement.”
And Christina Renteria of PinkLuxpl almost made me cry with the kind words she shared in her post as she mentioned my efforts to mentor her:
There are not enough words to express how amazing Javacia Harris Bowser is in my life. I went from thinking I can to knowing I can to doing it, with her encouragement.
I especially enjoyed the recap by Karri Bentley of Karri So Very. Karri actually attended the very first See Jane Write event ever, which held March 24, 2011. In her post she writes:
I’ve watched See Jane Write grow from a group that took up two tables at a restaurant, to a gathering of women that fills a large conference room space. Javacia inspires and challenges me. And her brainchild’s latest event did not fail to deliver.
The Bloganista Mini-Con featured guest speakers and panelists, delicious treats and awesome door prizes. If you’re a blogger, thinking of starting a blog, or you’re considering resurrecting a blog that’s been dormant for too long, you should definitely consider attending next year’s event, or one of the other See Jane Write events.
Be sure to check out her post for a great list of key takeaways from the conference.
Katherine Walcott of Rodney’s Saga took a very creative approach to her recap post by posing 10 questions that conference made her consider and giving her honest responses. For example:
1. Are you taking yourself and your blog seriously? Not the hype, the story you have to tell. I vary on this: some days, bulletproof; some days, sniveling wreckage.
Check out her other nine questions here.
One topic that came up again and again at the conference was the importance of building your tribe. This wasn’t lost on Wade Kwon, director of the Y’all Connect blogging and social media conference, who also attended this year’s (and last year’s) mini-con. He writes:
If a blogger, whether solo or corporate, makes it to the community stage where she can collaborate and commiserate with fellow bloggers, she will likely prosper. (We should really commission a study on this …) Those who operate with no feedback and no love may falter sooner.
Which is why we should recognize community at every turn.
Jennifer Dome King of Stellar Fashion and Fitness was a panelist for the conference, but says she also left feeling inspired:
I came away from the conference inspired to dive into the business of blogging with the passion that I know will take me to places I’ve dreamed of personally and professionally. (Take yourself seriously! One piece of advice that hit home.)
She also said her biggest takeaway was the importance of building community, the importance of having a tribe. Jennifer says that when it comes to blogging, “finding other women who either blog themselves or love to read blogs, women who ‘get it,’ is so valuable. These are the women you can bounce ideas off of, who will challenge you to work on your goals in tangible ways and who will cheer for each and every success you have.”
If you wrote a recap of the conference, please share it in the comments.