Last month I had a difficult time blogging consistently but not for any of the reasons you may think. I hadn’t run out of ideas for blog posts. And I didn’t feel too busy to blog either. No, I didn’t lack the inspiration or the time, but I did lack the intention.
I was no longer clear on why I was blogging. Sure, I know all the business-related reasons to blog. I know blogging can help you establish yourself as an expert, increase your visibility and build your know/like/trust factor. But I needed a reason beyond that.(more…)