How to Market Your Self-Published Book — that was the theme of the 2022 Local Author Expo at the Birmingham Public Library, which I was a part of yesterday.
The event gave me the chance to sell some copies of my book Find Your Way Backand tell local authors about See Jane Write. And three local authors offered their top marketing tips for independent authors.
One of the biggest mistakes I see writers and bloggers making nowadays is failing to start and grow an email list. EVERYONE NEEDS AN EMAIL LIST. If you’re a blogger you can use your list to promote your blog posts. If you’re an entrepreneur, you can use your list to promote the products or services that you offer. If you’re an author you can use your list to promote your books and your readings. If you’re a freelance journalist, you can use your list to promote your articles and to stay connected to your contacts, who will ultimately help you generate more story ideas and writing opportunities.
Now, this doesn’t mean you’ll only email people when you want something from them. A good rule of thumb to follow is give, give, give, ask. Be sure you’ve offered valuable content FOR FREE before you ask your list to buy from you.
Yes, growing your social media following is important, too, but you don’t own social media. Algorithm changes can and do affect if your followers actually see your content. Therefore, growing your list should be your priority.
If you want to start and grow your email list, but you’re not quite sure how to do so, keep reading!
Writing and personal branding coach Nikki Woods believes that writing a book is one of the best ways to build your business as it gives you credibility. However, she also believes that writers must be business-minded.
In a recent blog post she writes, “Let’s face it, most creative people expect someone else to handle the business side of their operations. But it’s a new day.”
Even writers with book deals and especially those who self-publish must learn to market their own work. And this isn’t just about trying to sell a single book. This is about creating a long-lasting career.
Woods writes: “Royalties and book advances are great if you can get them but you can’t depend on them to sustain you. The sooner you begin to promote your book through speaking engagements, conventions, seminars, etc., the sooner you can build up an audience, your brand and your bottom line. ”
Not sure where to start? See Jane Write is here to help.
Join us at 6 p.m. on Tuesday, June 16 at the Books-a-Million in Brookwood Village for D.I.Y. Marketing for Authors. Learn how to be your own publicist and promote your book and your brand. This free workshop will feature author A.D. Lawrence and See Jane Write member Chanda Temple, who is the co-author of the Birmingham’s Best Bites cookbook.