7 Ways to Build Buzz for Your Blog, Book or Brand

build buzz graphic

We had a packed house Saturday at the See Jane Write workshop, How to Build Buzz.

During this free workshop I shared with attendees the story of how I’ve grown See Jane Write from a small women’s writing group and BlogSpot blog to an award-winning business.

It all started on March 24, 2011 when I gathered with a group of about 14 women at a local Mexican restaurant. Most of these women I had never met before, but these women and I all had one thing in common — we all loved to write. And I’d gathered them there that evening  to ask them what they wanted and needed from a women’s writing group. This meeting would be the first See Jane Write event.

Two months later See Jane Write hosted a workshop on Twitter that drew 40 women.

Two months after that we hosted a panel discussion that drew 75 women.

See Jane Write was in full swing!

We had a packed house at “How To Build Buzz” Photo Credit: Christina J. Wade

Eventually I started to get quite a bit of attention because of See Jane Write and even started winning awards. In 2012 I received the SMART Award from the Women’s Fund of Greater Birmingham, an award given to local women who are doing innovative things in business, education, or the arts. In 2015 I was named one of the city’s Top 40 Under 40 by the Birmingham Business Journal and just this year Southern Living magazine included me on its list of Innovators Changing the South, a list that included the likes of the iconic Dolly Parton and actress Reese Witherspoon.

After this recognition people started to ask me my secret. They wanted to how I was getting so much attention for myself and my brand. And I told them, “I know how to make a scene!” In other words, I got really good at self-promotion.

If you’re still stuck in the mindset that self-promotion is somehow dirty or wrong, read this.

Go on! I’ll wait…

Now here are the seven ways I build buzz and make a scene!


Gift Guide for Women Writers, Lady Bloggers, and Girl Bosses

From the Badass Blog Planner by Sarah Morgan

Allow me to be transparent.

I’m calling this a “gift guide” but here’s what happened: My husband asked me to make a list of things I wanted for Christmas, and I needed a blog post for today because the one I’d originally planned didn’t work out. So…today I’m sharing with you things from my holiday wish list that I think other women writers, lady bloggers and girl bosses would also enjoy.


Blogger Life Unscripted: Q&A with Tyece Wilkins

Tyece headshot

Many bloggers dream of one day seeing the personal essays they post on their websites on the pages of a book, a book that their fans and followers can’t wait to read. Tyece Wilkins of the blog Twenties Unscripted recently has that dream come true. Her new book Twenties Unscripted: Womanhood, Writing, and Relativity is a carefully curated collection of her best blog posts and also includes some new content and a behind-the-scenes look into her writing and blogging process.

Tyece, who resides in the Washington, D.C. metro area, begins her collection with a letter to her 20-year-old self. But nearly the whole book could be read as a love letter to all young women struggling to navigate their 20s. She reminds them to believe in themselves, she reminds them to not settle for less, she reminds them to not be assholes. It’s tough love, but love nonetheless.

And I would argue it’s not just for women in their 20s. As a 34-year-old, I found myself inspired and moved page after page and I was captivated by the vivid specificity of her personal stories. And I often had to pause from reading to scribble down a fantastic quote (I’ve included my favorite ones throughout this post).

Tyece tackles what it means to be a woman, what it takes to be a writer, and how it feels to fall in love, always admitting she has more questions than answers when it comes to these things.

I’m excited to be part of the blog tour for Twenties Unscripted and recently had a chat with Tyece about blogging, writing, and more.

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Before we get started, when I mentioned a blog tour to some of the women of See Jane Write recently they didn’t quite know what it was. So can you briefly explain what a blog tour is and tell us why you decided to organize one to promote your book? 

One of my good friends and writing mentors GG Renee Hill of All The Many Layers is a master of blog tours; she’s where I got the idea from. There are different ways to do them, but you essentially rally several different bloggers around one common theme and have them blog about that particular thing in whatever way they see fit. When GG has done them, she has had different women write about things like beauty or dimensions of their personalities. It’s cool for readers to follow along and see how different bloggers translate that common theme. In my case, I wanted a cost-effective way to promote my book to new readers, as well as provide current readers with the opportunity to learn more about the work and expose them to websites they may not have known about before.

At the beginning of your book you mentioned that a friend of yours advised you not to turn your blog posts into a book. And so, as you said, of course you turned your blog posts into a book. Why did this friend think this would be a bad idea and why did you decide to do it anyway?

My friend (who was one of the first people to buy the book!) gave me that advice as someone who used to report for the books section of a major publication. She knew the book industry inside and out. It was certainly sound and well-intentioned advice. She thought it would be a bad idea to simply repurpose work that readers had already accessed for free. And, I absolutely agree with her. That was why I included previously unpublished work as well as the “Beyond the Essay” snippets. It’s sort of the same way that musicians will release a deluxe album that includes audio from their recording sessions and such. My book gives readers that “behind the scenes” feel.

TU Book Cover FINAL

What advice would you give to other bloggers who hope to publish their first book? 

It’s so funny when I’m asked to give advice because I am still very much in a season of learning when it comes to publishing and marketing my book! But, I would say give your blog enough time to really grow its arms and legs. Give yourself enough time to evolve as a writer. Give your work enough time to reach people and bring you potential opportunities. All of those things – a strong platform, voice and network – are crucial to your book’s success.

In one essay you write about being elated to have your work featured on one of your favorite websites only to have the wind taken out of your sails by trolls. What advice would you give on dealing with negative comments?

Ignore them. Don’t engage. But, also be able to delineate between negativity and a difference of opinion. Not everyone is going to be a “Yes” woman and that’s OK.

acquired taste

The third section of your book is all about relationships. Writing about relationships can get tricky because now you’re not only sharing your story but you’re putting other people’s business out there, too! A See Jane Write member recently asked me if she should ask for permission when blogging about other people. How do you handle this?

Relationships are certainly tough territory for bloggers, which is why I write about them a lot less these days. When I was writing about them during the early days of Twenties Unscripted, I didn’t typically provide the other person with a heads up. After all, it was my blog and outlet. If I did not feel like I was writing anything overly specific or damaging, I adhered to the adage to ask for forgiveness, not permission.


Allusions to social media are peppered throughout your book and in one essay you say, “Do not surrender your 20s to Instagram,” but I feel the sentiment behind this is one bloggers of all ages should consider. As a blogger it is easy to get overwhelmed by social media and feel pressured to share everything and basically put on a show. How do you stay active on social media while still staying grounded?

Selectively engaging with social media is what really keeps me sane. And, I was not always like that. I used to live on Twitter day and night, but that sort of non-stop engagement came at a high price. I now believe in having social media values – mine are to always remain gracious and respond to positivity, ignore negativity, only get on when I feel I am mentally and emotionally in a place to digest the thoughts of others, and always protect the vision. In other words, I never release an idea or project prematurely on social media.

In addition to being a blogger and writer, you’re also a poet and spoken word performer and there is definitely a distinct rhythm to your writing. How does your poetry and spoken word influence your prose? 

I usually say that I am a writer first and a blogger second. But wedged in between those two identities is definitely a poet. For many of my essays, I see them as potential spoken word pieces; I performed the last essay from the book as a spoken word piece at my book launch party. So, for me, how words blend and sound is important. I’m a sucker for alliteration and repetition.


How do you balance finding time to blog and work on your poetry while also working a full-time job?

I don’t sleep.

Just kidding (sort of).

Like most people who have to balance multiple priorities, I am intentional about scheduling everything from tweets to naps. I have a planner at work for my full-time job priorities, a planner for Twenties Unscripted and a calendar for things like social activities and appointments. Of course, sometimes life happens, things pop up, or I may just want to depart from my schedule and go to happy hour. I give myself the liberty to do that. I have learned after one-too-many burnouts that I have to carve out time that is just for me. As much as I love Twenties Unscripted and the pursuit of my passion, it is still work and I have to nurture other parts of my life.

Tyece Wilkins believes in the power of witty women, wise words and full wine glasses. She is the creator and editor-in-chief of Twenties Unscripted and author of Twenties Unscripted: A Journey of Womanhood, Writing, and Relativity, available for purchase on Amazon now. Visit to read more of her work and connect with her on Twitter @tyunscripted

Javacia Harris Bowser is the founder of See Jane Write, an organization for women writers and bloggers in Birmingham, Ala., and beyond. Her next e-course Lady Blogger to Boss Lady will be released Sept. 12, 2015. She blogs at


DIY Marketing with Books-a-Million

Birmingham-based authors, learn how to be your own publicist at the next See Jane Write event.

On Tuesday, June 16 we’re partnering with Books-a-Million to bring you a FREE workshop on how to market your book. You’ll also learn more about BAM! Publishing and Books On-Demand — which could be just what you need if you’re looking to self publish your next book.

The event will feature talks by Chanda Temple, co-author of the Birmingham’s Best Bites cookbook and A.D. Lawrence, author of the book When the Lioness Roars.


Chanda Temple worked as a journalist for nearly 20 years before switching gears to public relations in 2012. This change meant that no longer would she cover buzz-worthy events but would now be responsible for building buzz and she’s going to help you build buzz for your book, too. For the past three years Temple has crafted numerous public relations campaigns that the public and media noticed.

Her latest success was coauthoring the Birmingham’s Best Bites cookbook. The self-published paperback book sold out three times in late 2014 and earned an international gold medal award in 2015. Also in 2015, her public relations campaign for the book and the Birmingham food festival it was connected to, won a first place state award in public relations.

AD Lawrence

Although, A. D. Lawrence is new to the official writing world, she is not new to the art. She has spent a lifetime putting pen-to-paper to express her deepest feelings and thoughts and to do research.

A.D. grew up in Tennessee at a time when children were to be seen and not heard. In 1989, she moved further south where she believed blacks were treated the same. During this major transition, she wrote. This era helped to hone her writing skills by giving her an outlet for unspeakable truths, while she dealt with social changes.

Lawrence is the author of When the Lioness Roars, When the Lioness Roars…Again, and When the Lioness Roars…Again and Again. She also has two works in progress. One is entitled Life Beyond the Shadows and the other is A Coloring of Hearts. The underlying theme in both deals with personal disappointment, struggle, growth, and survival. Unlike these two, the current book uses humor, anger, fact, prayer, rhyme and reason to produce a personal journal/textbook.

Join See Jane Write and Books-a-Million as these authors share the secrets to marketing their books. Zach Kendrick of Books-a-Million will also be on site to tell you all about the Espresso Book Machine and how you could use it to self-publish your next book.

This book is free and open to the public but seating is limited so arrive early.

DIY Marketing for Authors: How To Be Your Own Publicist

Hosted by Books-A-Million, Brookwood Village in Partnership with BAM! Publishing and See Jane Write

6 – 8 p.m. Tuesday, June 16 at the Brookwood Village Books-a-Million

What do you want for Christmas?

It’s that time of year again when my close family and friends ask me what I want for Christmas and that time of year when I annoy them all by answering “December 26.”

Those who know me best know I’m not a huge fan of Christmas — a holiday that I believe drives individuals into debt and families into arguments — but I digress. I won’t bore you with my Bah! Humbug! routine.

Each year I appease my loved ones who are patient enough to actually want to buy gifts for a Scrooge like me by writing a blog post that I typically call the Writeous Babe Wish List. My hope is that it will give my family and friends some guidance on how to shop for me and give my readers some ideas of how to shop for the writeous babes in their lives.

Rookie Yearbook One, Two and Three

Rookie Yearbook 3

Even though I’m 33 years old one of the women I admire most in life isn’t old enough to drink. Eighteen-year-old Tavi Gevinson is the young woman behind Rookie Mag, an online magazine for teen girls. Each year, she publishes in book form a collection of the website’s best pieces from the past 12 months. She calls the collection the Rookie Yearbook. Because I’m still a girl at heart, I would like Santa to bring me all three editions.

Bad Feminist by Roxane Gay


This collection of essays by Roxane Gay has been on my “must read” list since it was published back in August. I’d love to kick off 2015 reading Bad Feminist.

Kate Spade iPad Case

kate spade ipad case

I need a new iPad case and this Kate Spade iPad case needs a new home.

Gift Cards

You can never go wrong with gift cards.

In 2015 I’m going to attempt to run 1200 miles. This means 100 miles a month. This also means I’ll be giving Fleet Feet half my paycheck as I replace running shoes and gear throughout the year. Help a sister out with some Fleet Feet gift cards.

teaching classy

And speaking of gift cards, I plan to revamp my wardrobe in 2015, too. Support the cause with gift cards from The Limited so I can snag some Olivia Pope inspired couture and gift certificates from ModCloth so I can get some fabulous frocks like the one pictured above.

What’s on your holiday wish list?