Business

Why Writers Must Be Entrepreneurs

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Once I started seeing myself as an entrepreneur, things really started to take flight!

A friend of mine recently gave me one of the best compliments I’ve ever received. She said that when she met me she knew that our friendship would force her to take her writing career to the next level.

When she said this I was shocked. This friend is no amateur. She’s a highly accomplished poet and creative writing educator and is one of the smartest people I know. In fact, when she became an official member of See Jane Write this year I was a bit worried I wouldn’t have anything of value to offer someone of her caliber.

But my friend said I have taught her things about marketing and personal brand building that she could have never learned in an MFA program.

I’ve come to realize that this is a major part of the See Jane Write mission. You are Jane and I want the world to see your writing. But that won’t happen if you don’t put yourself out there. That won’t happen if you don’t learn to think like a boss.

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What if you just went for it?

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That look you have on your face when you know you’re about to slay the game…

I have notebooks on notebooks filled with tips, tricks and strategies that I need to implement to grow my blog, business, and writing career.

Some of the advice on these pages I’ve actually put into practice. Much of it I have not. I tell myself I haven’t done these things because I just don’t have the time. And to be sure, my schedule is quite chaotic. But last month I managed to blog five days a week and keep my business afloat despite family drama, sickness and a heavy workload at the day job. To quote entrepreneur Melanie Duncan, “Successful people don’t have the time to learn and grow; successful people make the time to learn and grow.”

But I recently realized it’s not the lack of time that’s truly holding me back. It’s me!

Last week I looked at that stack of notebooks and asked myself, “What are you waiting for?!” And I realized I’ve been waiting for perfection.

I’ve been putting off a much-needed brand photo shoot because I’d convinced myself I needed to lose 20 pounds first. I’ve been putting off trying to collaborate with my favorite bloggers because I’d convinced myself I needed to revamp my website and Instagram feed first. I’ve been putting off submitting story pitches to my favorite publication because I’d convinced myself I needed to improve my writing skills first. And I’ve been putting off taking See Jane Write beyond Birmingham because I’ve secretly wondered if anyone outside of my hometown would care.

But this is all bull shit.

I recently heard someone say, “You don’t have to get it right; you just have to get it going.” It’s not about perfection, it’s about progress. I say this to the women of See Jane Write all the time. Now I need to take my own advice.

So as I sat down to set my goals for September, I decided to pick five things I’ve been putting off and just go for it. Ashes to ashes, dust to self-doubt. (You’ll catch that on your way home.)

I’m sharing my bold goals in hopes that they’ll inspire you to set a few of your own.

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This Time It’s Personal

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How do I juggle building both my business and my personal brand?

For over a year I’ve struggled with this question and would discuss it with anyone who’d listen.

Everyone I asked agreed that I did indeed need to build my personal brand. But when I’d ask how I was to create consistent content for and properly promote both I was met with shoulder shrugs.

You see, I do A LOT. In addition to being the founder of See Jane Write, I’m a full-time teacher and a part-time freelance writer. And save for the occasional intern and event volunteers (and my incredibly supportive husband), the See Jane Write team is made of me, myself, and I. So how can I find time to build two brands on top of all of that?!

Then some conversations with a few friends got me thinking. “You are Jane,” they said.

I never thought about it that way. See Jane Write started as a writing group for women that eventually became an award-winning membership organization and business. I don’t see myself as Jane. The women who rock with me are all Jane.

“But you built this. See Jane Write, as it is now, wouldn’t and couldn’t exist without you,” they insisted.

And that’s when I began to realize that See Jane Write is my personal brand, or at least it could be if I got personal.

And so after more than 12 months of mulling this over I made a decision to treat the See Jane Write brand as my personal brand, to share more personal stories of trials and triumphs on the See Jane Write blog, and to give my followers a behind-the-scenes look into my professional and personal life on the @seejavaciawrite channels on all social platforms including Instagram, Snapchat and Twitter. I made a decision to get real while also remaining relevant.

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7 Ways to Build Buzz for Your Blog, Book or Brand

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We had a packed house Saturday at the See Jane Write workshop, How to Build Buzz.

During this free workshop I shared with attendees the story of how I’ve grown See Jane Write from a small women’s writing group and BlogSpot blog to an award-winning business.

It all started on March 24, 2011 when I gathered with a group of about 14 women at a local Mexican restaurant. Most of these women I had never met before, but these women and I all had one thing in common — we all loved to write. And I’d gathered them there that evening  to ask them what they wanted and needed from a women’s writing group. This meeting would be the first See Jane Write event.

Two months later See Jane Write hosted a workshop on Twitter that drew 40 women.

Two months after that we hosted a panel discussion that drew 75 women.

See Jane Write was in full swing!

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We had a packed house at “How To Build Buzz” Photo Credit: Christina J. Wade

Eventually I started to get quite a bit of attention because of See Jane Write and even started winning awards. In 2012 I received the SMART Award from the Women’s Fund of Greater Birmingham, an award given to local women who are doing innovative things in business, education, or the arts. In 2015 I was named one of the city’s Top 40 Under 40 by the Birmingham Business Journal and just this year Southern Living magazine included me on its list of Innovators Changing the South, a list that included the likes of the iconic Dolly Parton and actress Reese Witherspoon.

After this recognition people started to ask me my secret. They wanted to how I was getting so much attention for myself and my brand. And I told them, “I know how to make a scene!” In other words, I got really good at self-promotion.

If you’re still stuck in the mindset that self-promotion is somehow dirty or wrong, read this.

Go on! I’ll wait…

Now here are the seven ways I build buzz and make a scene!

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Why Self-Promotion Isn’t Selfish

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Most days I pose a question to the ladies of the See Jane Write Facebook group designed to help us get to know one another better. Recently, I asked, “What are your superpowers?”

For mine I listed “teaching, writing, inspiring people, connecting people and cultivating community.” One superpower I failed to mention, though, is my knack for building buzz.

Earlier this year when Southern Living magazine included me in its list of Innovators Changing the South, I wrote a blog post about how I believe I’ve received recognition such as this and a number of other awards and opportunities because I’m good at self-promotion.

I know that for many people, especially women and especially writers, self-promotion feels dirty. Perhaps it even feels selfish. But you’ve got it all wrong.

If you have something truly valuable to offer others, you’re actually being selfish if you don’t promote it!

If your blog post could make someone’s day, if your book could change someone’s life, if your business could solve someone’s biggest problem, why would you keep that to yourself?

Self-promotion seems dirty because it’s usually done in a pushy, forceful, and slimy way. But despite how it sounds, “self-promotion” shouldn’t be simply about promoting yourself. It should be about letting someone know that you have something they need and that you want to help.

Perhaps you’ve gone so long shunning self-promotion that now you’re not even sure where to start. No worries. I got you, girl!

On Saturday, July 23 from 11:30 a.m. to 1:30 p.m. I’ll be hosting a FREE workshop at DISCO on how to build buzz.

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