Jane About Town: 3 Things You Should Do This Week

Image by Andreanna Maya Photography via Flickr/Creative Commons
Image by Andreanna Maya Photography via Flickr/Creative Commons

 

Women writers of Birmingham, break out your planners. Here are three events coming up this week you don’t want to miss.

How to Make Money From Your Website

On Thursday, Sept. 18, digital strategist and start-up marketing expert Andrea Walker will lead a free workshop on how to make money from your website. The session will be held from 9:30 to 11 a.m. at the Birmingham Public Library, 2100 Park Place. It’s free but registration is required. Reserve your spot via Eventbrite. For more information check out this interview with Walker by See Jane Write member Chanda Temple.

Cupcakes and Conversation

This night of empowerment is hosted by motivational speakers Marla and Marcia Pruitte, better known as The Pruitte Twins. The last Cupcakes and Conversation event was held in June and I was fortunate enough to attend. As I mentioned in my blog post about the event, I left Cupcakes and Conversation feeling inspired to be bold and to dream bigger dreams. The next Cupcakes and Conversation event is set for 7 p.m. Friday, Sept. 19 at the Gracie Grove Venue, 1286 Oak Grove Road. You can order tickets here.

Toland Travels Live

Toland Travel Live is a night of storytelling organized by Brad Toland of the blog Toland Travels. Hear Birmingham storytellers share tales of their travels starting at 7 p.m. on Saturday, Sept. 20 at Urban Standard, 2320 2nd Avenue North. I know this is the same night that Beyonce and Jay-Z’s On the Run Paris show will premiere on HBO, but just set your DVR and go hear some great stories. Admission is free. Learn more here.

 

If you have an event you’d like to be considered for Jane About Town, email information to javacia@seejanewritebham.com. 

You Need to Get “LinkedIn”

LinkedIn-Logo

A couple of years ago I was contacted by the editor of a local news website about being a contributing features writer for her publications.

I was honored, obviously, but also curious. I wanted to know how she’d learned about me and my work. Her answer surprised me: she found me through LinkedIn.

My initial thought was, “Wait. I have a LinkedIn account?” I have to admit that while I’m very active on Facebook and Twitter, I go weeks, even months, without giving LinkedIn a thought.

After this happened, I quickly polished my profile and cringed at the thought that I probably could have landed many other freelance writing gigs had profile been up to par. And, in fact, I did receive messages from other editors shortly after.

Then I abandoned my poor LinkedIn account once again.

After redesigning the See Jane Write website, I got inspired to embark on a series of makeovers. And I’m beginning with a social media makeover, starting with LinkedIn.

For help, I turned to Shella Sylla, founder of SisterGolf, has been actively using LinkedIn to grow her business, which teaches women how to play golf and how to use the game to enhance professional relationships.

“First and foremost, make sure your profile is complete,” Sylla says.  “An incomplete profile screams unprofessionalism.”

For a profile to be considered complete it should include the following:

  • A professional headshot
  • Your current position
  • Your last 2 past positions
  • A profile summary
  • Your Education
  • At least 2 recommendations
  • A list of your areas of expertise
 

You should also have a strong, compelling headline, Sylla says.

In her article “Apply These Proven Techniques To Improve on LinkedIn Today”, Peg Fitzpatrick, who is the head of social strategy at Canva, recommends using keywords in your headline, profile summary, and current and past work experience.

Get recommendations from past clients and/or colleagues, Sylla says. And Fitzpatrick states that you should write a recommendation for a colleague as well.

Both Sylla and Fitzpatrick suggest adding video to your profile. This is now on my LinkedIn to-do list. I plan to produce a video of myself talking about why I started See Jane Write and my hopes for the future of the network.

 

Fitzpatrick also recommends adding a SlideShare presentation to your profile. “You can create a SlideShare of your latest blog post or a presentation that you’ve given recently,” she writes. This is on my LinkedIn to-do list, too.

As a writer, I felt it was imperative that I add work samples to profile. So using the LinkedIn publications feature I added a few of my favorite pieces that I’ve written.

I also plan to write original content for LinkedIn, a feature now being released to all users.

“You may have a personal blog as I do but using LinkedIn to publish content opens up a new network of people to your ideas and writing,” Fitzpatrick writes.

 
Once Sylla was able to publish articles on the LinkedIn network she jumped at the chance.
 

“I was ecstatic for the opportunity, so I published an article immediately,” Sylla says. “In one day, my article had over 3,500 views, and more than 100 people shared it with others.”

So now I’m off to revamp my LinkedIn profile. You can track my progress at https://www.linkedin.com/in/javaciaharrisbowser. If you’d like to connect on LinkedIn, leave a link to your profile in the comments.

Does Your Website Need a Makeover?

Extreme Makeover
Extreme Makeover Blog Edition (Image by Patrishe via Flickr/Creative Commons)

Did you notice?

Jane got a makeover!

That’s right, SeeJaneWriteBham.com has a new look! I hope you like it. Take a look around and let me know what you think.

Have you been wondering if it’s time for you to give your website or blog a makeover? Here’s how I knew it was time to revamp this website:

Are you bored? If you feel unmotivated and stuck in a blogging rut, revamping your site could give you the push you need to get back in the groove of posting regularly. Now that Jane has a new look, I’ll be updated the See Jane Write blog twice a week — every Tuesday and Thursday.

Does your website reflect your brand? People often refer to See Jane Write as a blog, but it is meant to be so much more. See Jane Write is a network and it’s a business. Our website needs to reflect that. Thus I moved SeeJaneWriteBham.com from Blogger to WordPress so it would have a more professional look. Also, SeeJaneWriteBham.com now has a static homepage and the blog is just a component of the site. And since a business’ list of contacts is one of its most important assets, the e-mail list signup form is one of the site’s most prominent features. I’m currently working on revamping SeeJaneWriteMagazine.com as well so that it will look more like a magazine than a blog and I’m hoping the new look will give me new inspiration.

Has the mission of your blog or business changed? This year I decided that See Jane Write will not only seek to serve women writers, but female entrepreneurs, too. A new look is a great way to signify this new focus.

Redesigning a website can be very expensive, but it doesn’t have to be. While I did spend a pretty penny on on getting help with the move from Blogger to WordPress, I only spent $79 on the design. I simply purchased a theme from Blu Chic , which specializes in WordPress themes for female entrepreneurs, and then I customized it.

Next, I plan to embark on a social media makeover. And then, I’m giving myself a makeover, too! Stay tuned!

 

Belk Fall Fashion Preview for Style Bloggers



Last month I had the opportunity to join several local style bloggers at a fall fashion preview event hosted by Arlene Goldstein of Belk. Goldstein, vice president of trend merchandising and fashion direction at Belk, was there to help us “find our fabulous,” which was the theme of the evening. She told us all about Belk’s style statements for the upcoming season and how best to rock these looks. The evening also gave me the chance to chat with a few Birmingham bloggers about their favorite fall fashion trends. 

If you’re a style blogger, here are three looks that should be on your radar for fall: 

Complex Simplicity 

This look is all about new proportions and shape shifts, Goldstein said. From oversized and boxy silhouettes to exaggerated sleeves and new age layering, this is an ultra modern look. Playing with textures is key while extreme coatings, metallic finishes, trapunto stitches, and new knits will ensure that your look is far from ordinary. Goldstein recommends sharpening this look with edgy accents, including statement jewelry in architectural shapes, structured handbags, sleek ankle boots, and the always-chic over-the-knee boots. 

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5 Reasons You Should Attend WordCamp Birmingham

wplogoblue

Jane needs a makeover.

In the next month or so SeeJaneWriteBham.com is getting a major redesign. Part of this website overhaul will include changing platforms: I’ll be moving See Jane Write from Blogger to WordPress.

For years I was fiercely loyal to Blogger. And even though last year I launched See Jane Write Magazine using WordPress.org and my portfolio website, Javacia.com, using WordPress.com, I still had a soft spot for Blogger. I couldn’t help it. It’s so easy to use and it’s the platform with which I started my very first blog.

Then I attended WordCamp.

WordCamps are casual, locally-organized conferences that cover various topics related to WordPress, the free and open source publishing software that powers over 75 million websites.

At last year’s WordCamp Birmingham, Sara Cannon — one of the event’s organizers and speakers — said something that was music to my ears: “You can do anything with WordPress.”

I was sold.

I have big plans for See Jane Write and most of those plans will rely on having an amazing website. And so I’m making the move.

This year’s WordCamp Birmingham is set for Saturday, August 16. I’ll be there, of course, and I would love to see some See Jane Write readers there too.

So I’m here to convince you to join me. This isn’t a sponsored post — WordCamp is paying me to sway you. I just really believe that whether you run your blog on WordPress or not, you could learn a lot from this event. (And you’ll get a cool t-shirt.)

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