Most days I pose a question to the ladies of the See Jane Write Facebook group designed to help us get to know one another better. Recently, I asked, “What are your superpowers?”

For mine I listed “teaching, writing, inspiring people, connecting people and cultivating community.” One superpower I failed to mention, though, is my knack for building buzz.

Earlier this year when Southern Living magazine included me in its list of Innovators Changing the South, I wrote a blog post about how I believe I’ve received recognition such as this and a number of other awards and opportunities because I’m good at self-promotion.

I know that for many people, especially women and especially writers, self-promotion feels dirty. Perhaps it even feels selfish. But you’ve got it all wrong.

If you have something truly valuable to offer others, you’re actually being selfish if you don’t promote it!

If your blog post could make someone’s day, if your book could change someone’s life, if your business could solve someone’s biggest problem, why would you keep that to yourself?

Self-promotion seems dirty because it’s usually done in a pushy, forceful, and slimy way. But despite how it sounds, “self-promotion” shouldn’t be simply about promoting yourself. It should be about letting someone know that you have something they need and that you want to help.

Perhaps you’ve gone so long shunning self-promotion that now you’re not even sure where to start. No worries. I got you, girl!

On Saturday, July 23 from 11:30 a.m. to 1:30 p.m. I’ll be hosting a FREE workshop at DISCO on how to build buzz.

Build Buzz

Do you have a blog that no one is reading? Have you written a book that no one is buying? Are you building a brand or business that no one seems to care about?

If so, you don’t want to miss this event!

Here’s the thing: chances are your blog, book, or business is AMAZING! But no one knows about it!

The old saying “If you build it, they will come” may work for baseball, but not for blogging, business, or writing.

If you’re going to build a blog, a brand, or a writing career, you have to build buzz about the awesome work you’re doing. At this free workshop, I’m going to teach you how to do just that.

First, I’m going to give you some tips to help get you out of the mindset that self-promotion is wrong. Then, I’ll share with you the 7 strategies I’ve used to grow See Jane Write from a small women’s writing group and Blogger blog to an award-winning business.

This is a free event, but registration is required. Register at

I can’t wait to see you there!


Desert Island Supply Co.

5500 First Avenue North in Woodlawn

11:30 a.m. – 1:30 p.m.

Saturday, July 23