Look out Tavi Gevinson! Birmingham may have its own teen prodigy in the world of fashion blogging. Abby Hathorn started her website Vintage Inspired Passionista about a year ago when she was only 16.
“I wanted to show that teenage girls did not have to be sixteen and pregnant, but sixteen and successful,” Hathorn said.
Hathorn not only blogs but also works part-time as a stylist for Mississippi-based Town and Gown Magazine and writes for Real Story Publishing.
“Juggling my blog, writing for Real Story Publishing, styling for Town and Gown Magazine, and finding time in the day to homeschool is quite a challenging task, but thanks to my iPhone and Claire Massy at Town and Gown Magazine and Joseph St. John at Real Story Publishing, I am able to find time in the day to do what I love-fashion and writing,” Abby says. “It is great to be able to collaborate with them via text and email. I am originally from Mississippi and have family and friends close to Starkville and Columbus which allows me to travel there as often as I am needed.”
This past week Abby was busy covering Birmingham Fashion Week, but she still made time to chat with See Jane Write about blogging and the Birmingham fashion scene.
Abby at the BFW 2013 Kick Off Party
How did you put together the outfit you wore to the Birmingham Fashion Week 2013 Kick Off Party?
I love mixing patterns! When I spotted the printed dress and chevron cardigan at Banana Republic, I knew they were meant to be in my closet! I felt the basic navy needed a pop of color, so I sported my favorite pair of Michael Kors heels with it. I adore handmade jewelry and Etsy so I topped off my BFW 2013 Kick Off Party ensemble with handmade earrings by Rachel Leathers (of Hearts of Stone Jewelry) and a luscious stone ring by Lisa Hamilton (of Beadsoul).
Why do you think it’s good for Birmingham to have an event like Birmingham Fashion Week?
Events such as Birmingham Fashion Week help to boost tourism and draw attention to the area’s awesome attractions, shops, and dining. It brings attention to and supports nonprofit foundations like Alabama Forever and Camp Smile-A-Mile. It also shows off the South’s fashionable talents! And what shopaholic doesn’t love a preview of spring fashions?
Why do you think it is important for local bloggers to cover Birmingham Fashion Week and how can they do it in a way that will fully engage their readers?
It is a fantastic and fashionable way to support the community! Easy ways to fully engage readers during events like BFW is with photos and interviews. Readers love to be involved, so ask them which design/event was their favorite.
How did you get interested in fashion?
My fascination with fashion began at a young age. I was always playing dress up in my mom’s closet! Well, I suppose, I still play dress up.
What was the inspiration behind the name of your blog?
I am inspired by all things vintage! Vintage clothes, music, movies, and cars! There is nothing better than putting on a vintage Frank Sinatra record while brainstorming about blog ideas.
How did you get your gig with Town and Gown Magazine? How do you manage to work for them while living in Birmingham?
Claire Massey, the editor of Town and Gown Magazine, discovered and contacted me to do a fashion article for the November 2012 issue. Since that article, I have been working as a stylist for Town and Gown Magazine.
Town and Gown is a wonderful publication with which to work! Claire Massey, the editor, and Divian Conner, the photographer, make planning and conducting photo shoots easy.
What tips would you give to bloggers (not only fashion bloggers) looking to build their brand and a community?
Social media promotion is key! Create a Facebook Like Page, Twitter, and Instagram page for your blog to draw in your readers, and be sure to post often, but not overwhelmingly. Early on in my blog, I decided that I needed a logo that not only represented the VIP, but also was catchy! Thanks to Amy Shaw for creating a fabulous logo for me. Another super easy way to grow a blogging brand is with business cards. I always have lots of business cards with me, and I hand them out everywhere I shop, eat, and hangout.