I often stand atop my soapbox to declare that writers need to be entrepreneurs because we need to learn how to market ourselves and build our personal brands. But once you are an entrepreneur can you also be an activist?
Most of the scribes in my tribe don’t simply want to use their words to make money; they also want to make a difference. But once you use your platform to speak up about the issues you care about, you, of course, run the risk of losing customers. That’s why many marketing gurus say entrepreneurs should never talk politics or broach any controversial topics. But in today’s political climate, it may feel impossible to stay silent.
As a writer I feel obligated to post some thought-provoking and heartfelt prose about what it meant to participate in the Women’s March of Alabama in Birmingham yesterday. But I’m honestly at a loss for words.
On Saturday, January 21 thousands of women from across the country will gather for the Women’s March on Washington. News reports indicate that at least 1,200 buses have applied for permits to park at RFK Stadium in Washington, DC., on the day of the march. If you’re in the Birmingham area and unable to make it to Washington, D.C., you can stand in solidarity at the Alabama Women’s March scheduled for 2 p.m. on Saturday, Jan. 21 at Kelly Ingram Park.
It’s time for women writers of Birmingham to have a ladies’ night out, or better yet, a BLOGGERS’ NIGHT OUT!
Step away from your computer for a few hours and come mingle with successful, emerging, and aspiring female bloggers in the Birmingham area at this free event set for Thursday, February 9 at 5:30 p.m. at the Wine Loft. (Men are welcome, too!)
Chances are you hate to hear the words, “You need to build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.