Chances are you hate to hear the words, “Build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.
In part one of the “Write Like a Boss” series, we established that you are a writer. Remember, to be a writer all you have to do is write. But I want you to be a writer who makes money and makes a difference. One thing that will help you do this is building a personal brand.
I’m a girl with goals galore, but I’m also a girl who knows that a goal without a plan is just a wish. So I am intentional and strategic when I set my goals for the year, the quarter, and the month. I want to help you do the same as we all plot our plans for April and the second quarter of the year. So I’m giving you a peek inside my goals notebook. Yes, I actually have a special notebook that’s reserved only for setting and planning my goals. (It’s the “I Am Very Busy notebook pictured above.) I call it my Goal Digger Handbook.
If you were driving from Birmingham to Atlanta or New Orleans and you ran into road construction, traffic jams, or stormy weather, chances are you wouldn’t just give up on making it to your destination. Yes, you’d be annoyed by the delays. Yes, you may face a detour or two and you may even pull off the highway and take a break at a rest stop if traffic was at a standstill for too long, but you wouldn’t give up.
Here we are at the end of the first quarter of 2017 and I feel as if I need a do over.
Yes, I did accomplish a lot this quarter: I hosted my first virtual summit. I took a writecation. I hosted several live events (virtual and in person). I helped a VIP coaching client launch a blog and another write a book.
But along the way I lost focus. I began to question my major goals for the quarter, for the year, for my life! And so I stopped pursuing them.
After revisiting my life vision and personal mission, spending lots of quality time with my prayer journal, and chatting with my business coach, I am back on track. And I’m declaring the second quarter of 2017 my do over. If your year didn’t start off quite the way you had wished, I invite you to declare this next quarter your do over, too.
On April 3 at 6:30 p.m. CT I’m hosting a free goal setting and planning webinar to help you slay the next 90 days. Click here to sign up and get a free workbook.
On March 24, 2011 I walked into Cantina Tortilla Grill in Birmingham, Alabama to have dinner with about a dozen women I’d never met before. We talked about writing, blogging, social media and more. We talked about our current writing projects and the projects we dreamed of pursuing. And with this meeting See Jane Write was born.
Six years later See Jane Write is an award-winning business that has taught me so much about writing, blogging, branding and — most of all — myself.
Here are six things I’ve learned from my six years of running See Jane Write.