How do I juggle building both my business and my personal brand?
For over a year I’ve struggled with this question and would discuss it with anyone who’d listen.
Everyone I asked agreed that I did indeed need to build my personal brand. But when I’d ask how I was to create consistent content for and properly promote both I was met with shoulder shrugs.
You see, I do A LOT. In addition to being the founder of See Jane Write, I’m a full-time teacher and a part-time freelance writer. And save for the occasional intern and event volunteers (and my incredibly supportive husband), the See Jane Write team is made of me, myself, and I. So how can I find time to build two brands on top of all of that?!
Then some conversations with a few friends got me thinking. “You are Jane,” they said.
I never thought about it that way. See Jane Write started as a writing group for women that eventually became an award-winning membership organization and business. I don’t see myself as Jane. The women who rock with me are all Jane.
“But you built this. See Jane Write, as it is now, wouldn’t and couldn’t exist without you,” they insisted.
And that’s when I began to realize that See Jane Write is my personal brand, or at least it could be if I got personal.
And so after more than 12 months of mulling this over I made a decision to treat the See Jane Write brand as my personal brand, to share more personal stories of trials and triumphs on the See Jane Write blog, and to give my followers a behind-the-scenes look into my professional and personal life on the @seejavaciawrite channels on all social platforms including Instagram, Snapchat and Twitter. I made a decision to get real while also remaining relevant.