There is no such thing as an aspiring writer. You don’t need a blog, a book deal, or a freelance gig to be a writer. To be a writer all you have to do is write. But if you want to be a writer who makes an impact and an income, you have to do more. You have to think and act like an entrepreneur. You have to think of personal branding.
Yesterday in my private Facebook group for the See Jane Write Members Collective, a member asked “Would love to hear about your strategy to get your name out there. What do you do daily to get in front of the people you want to work with?”
In a Facebook Live for members only, which I do every Wednesday, I answered this question and I want to give you a peek at the tips I offered and share with you the one thing I MUST get better about in 2018.
Put in the work. That’s the rule that award-winning coach, speaker, and human resources consultant Melva Tate lives by. And that’s the rule that motivated me to attend one of her talks Tuesday evening, despite the fact that I was exhausted and wanted to sit on the sofa and watch Netflix. And I am SO glad I did!
Melva spoke at an event hosted by the I Am Woman Network and in her presentation offered advice on how to build your platform as a speaker. If you want to be a speaker, Melva is definitely someone you should listen to. She does several speaking engagements a week, most of which she gets paid thousands of dollars to do!
Here are Melva’s top 10 tips for building your speaker platform.
You know you need to schedule a photo shoot. On more than one occasion you’ve been asked for a headshot and you’ve had to send an embarrassing selfie instead of a professional portrait. The Welcome, About, and FAQ pages of your website all have stock photos or no images at all. And you don’t even have a picture of yourself in the sidebar of your blog!
You know need to schedule a photo shoot, but you just can’t build the courage to do so. Trust me, I understand. (more…)
One of the biggest mistakes I see writers and bloggers making nowadays is failing to start and grow an email list. EVERYONE NEEDS AN EMAIL LIST. If you’re a blogger you can use your list to promote your blog posts. If you’re an entrepreneur, you can use your list to promote the products or services that you offer. If you’re an author you can use your list to promote your books and your readings. If you’re a freelance journalist, you can use your list to promote your articles and to stay connected to your contacts, who will ultimately help you generate more story ideas and writing opportunities.
Now, this doesn’t mean you’ll only email people when you want something from them. A good rule of thumb to follow is give, give, give, ask. Be sure you’ve offered valuable content FOR FREE before you ask your list to buy from you.
Yes, growing your social media following is important, too, but you don’t own social media. Algorithm changes can and do affect if your followers actually see your content. Therefore, growing your list should be your priority.
If you want to start and grow your email list, but you’re not quite sure how to do so, keep reading!
If this has been your motto for marketing your work, you need to stop lying to yourself.
As declared in part one of the “Write Like a Boss” series, to be a writer all you have to do is write. And the more you write the more you’ll get clear on the type of writer you are, as discussed in part two of the series. To be a writer who makes money and makes a difference, you need an audience and to find that audience you’re going to have to do more than just write. You must market your work. People can’t read your writing if they don’t know it exists.
Chances are you hate to hear the words, “Build your brand.” Thinking of yourself as a brand may feel gross or even wrong. But it’s not. Building a personal brand simply means defining and clearly conveying what you’re all about — who you are, what you do, and why you do it.
In part one of the “Write Like a Boss” series, we established that you are a writer. Remember, to be a writer all you have to do is write. But I want you to be a writer who makes money and makes a difference. One thing that will help you do this is building a personal brand.