Birmingham

Don’t Take the Social Out of Social Media

Chanda Temple, Mitzi Eaker, and Jennifer Warren shared their web wisdom
at the See Jane Write social media panel discussion, I Tweet, Therefore I Am. 

On Tuesday, Oct. 29 See Jane Write Birmingham and See Jane Write Magazine hosted I Tweet, Therefore I Am, a panel discussion on social media featuring public relations pro Chanda Temple, Mitzi Eaker of the social media consulting firm Mitzi Jane Media, and Jennifer Warren of Alabama Social Media Association (ALsocme).

The evening’s conversation ran the gamut as we discussed Twitter, Facebook, Pinterest, Instagram, Google + and LinkedIn. We discussed blogging as well. The focus of the panel was how people can better use social media to promote their projects including their books, blogs, and businesses.

Ironically, the major takeaway from the night was that the best way to sell yourself on social media is to not focus so much on selling. Instead focus on building relationships.

Don’t treat social media like traditional advertising, Eaker advised. Build relationships with people and they will sell your product or service for you, she said.

Eaker used an apt analogy to further explain her point. If you’re going to a party and you’re wearing a great dress you snagged at a great price, you don’t walk through the door and immediately announce where you found your dress and how much you paid. Instead you mingle and work the room, and as you do people begin to comment on your fabulous frock. And then you share where you bought it and for how much. Approach social media the same way: network and mingle and as you do people will comment on how inspiring, entertaining, or informative your tweets, posts, and status updates are. Then you let them know there’s more where that came from on your blog, in your book, or through your business.

While all three panelists agreed that scheduling tweets and posts through tools like TweetDeck and HootSuite can be a great way to manage your time, they also all agreed that live tweeting is essential. Authentic engagement is a must. Thank people for retweets. Respond when someone asks you a question.

Temple declared during the discussion, “I work HootSuite to death,” but she also shares plenty of live tweets especially when she’s attending events. Pay attention, listen, and then tweet out little nuggets that interest you, she said. Temple is known for her inspirational and informational tweets about business and Birmingham. On Facebook you can also expect amusing posts about ABC’s hit TV show Scandal on Thursday nights.

At events like Tuesday’s panel discussion it’s easy to feel overwhelmed, to feel as if you need to run home, sign up for an account on every social media platform that exists and devote hours each day working on your online presence. Temple’s advice, however, was simple: pick one or two social media outlets and strive to excel there. And later, if you choose to, you can move on to trying other tools. Eaker added that when choosing the platforms on which to focus be mindful of where your audience is. For example, if you’re trying to reach people who love fashion and food, Pinterest may be a great place for you to invest your time.

All three panelists said they find value in having a presence on LinkedIn. Keep this profile very professional, they said. In your headline explain what you do instead of simply giving a title. Use a professional headshot. Be sure your information is current and complete. Warren also advised checking your LinkedIn profile regularly looking for ways to improve it. You want your profile to present your best self, she added.

Warren also urged the audience to step away from the computer sometimes. Face-to-face networking is still important, she said. ALsocme, for which Warren serves as a board member, provides excellent IRL networking opportunities. And, of course, so does See Jane Write!

Be sure to visit SeeJaneWriteMagazine.com on Monday for an article by novelist Stephanie Naman on social media tips for authors.

I Tweet, Therefore I Am: A Social Media Panel Discussion

 

social media bandwagon
Image by Bruce Clay, Inc. via Flickr/Creative Commons
Whether you’re a blogger, entrepreneur, journalist or author, social media should be part of your personal marketing strategy. Social media networks like Twitter, Facebook, LinkedIn, Pinterest and Google + can help business owners connect with current and potential customers, authors and bloggers connect with readers, and journalists connect with editors and sources.

On Tuesday, Oct. 29 from 5:30 to 7:30 p.m. See Jane Write Birmingham and See Jane Write Magazine present I Tweet, Therefore I Am: A Social Media Panel Discussion. This event will answer the questions you have about social media and help you determine how to make social networking work for you.

I Tweet, Therefore I Am: A Social Media Panel Discussion will be held at REV Birmingham’s SocialVenture, 5529 1st Ave. South in Woodlawn.

The event costs $5 in advance, $10 (cash only) at the door. You can purchase tickets here. The event is free for official See Jane Write members. (Click here to learn how to become a member.)

Topics we’ll discuss at the event include:

– best social media practices for business owners
– how social media can boost your blog traffic
– how social media can help freelance writers land paying gigs
– social media tips for authors
– the Alabama Social Media Association

Ultimately, you can determine the topics of this discussion by leaving your questions about social media in the comments section of this post.

This event will also include time for networking and a brief Q&A session with our panelists.

Our panelists include:
Chanda TempleChanda Temple worked for 20 years as a reporter, covering people’s stories. Now she promotes people’s stories as a public relations pro. Currently, she’s director of public relations for the Birmingham Public Library. One of the ways she builds buzz is via social media. For tweets of inspiration, being better in business, information about Birmingham events and more, follow her on Twitter at @chandatemple.

Mitzi EakerMitzi Eaker of Mitzi Jane Media consults with individuals, businesses, and organizations in online marketing strategy. She walks beside her clients from teaching basic social media skills to coordinating complex website projects. Mitzi lives in Inverness with her husband Shane and two boys where she enjoys running and teaching children’s small group at The Church at Brookhills. Follow her on Twitter at @Mitzi_Eaker and @mitzijanemedia.

Jennifer WarrenJennifer Warren is the business director for the Music Opportunity Program a 501(c)3 string education nonprofit. She received both her Masters in Business Administration and her B.S. in Management from the University of Alabama at Birmingham. Jennifer volunteers her time with the Alabama Social Media Association as a Board Member, the Homewood Arts Council as Secretary and At-Large Representative, and Tau Kappa Epsilon Fraternity as a Province Advisor. She currently plays with the Red Mountain Chamber Orchestra and serves on their Board of Directors. Follow her on Twitter at @JennWarren85.

A special thanks to our sponsors:
Hamer Law Group LLC and REV Birmingham’s SocialVenture.

Remember to leave your questions about social media in the comments.

See you Oct. 29!

T.K. Thorne to give book signings for Last Chance for Justice

 

Here in Birmingham, residents and city officials all year have been  commemorating the events of the 1963 civil rights movement. The hope is that we will pave the path for a better future as we reflect on our past. 50 Years Forward has been the theme, the mantra, of the events held this year. 

Sunday marks the 50th anniversary of the infamous bombing at Sixteenth Street Baptist Church that claimed the lives of four little girls. Tomorrow and on Saturday, Sept. 28 author T.K. Thorne will be at local bookstores signing her new book Last Chance for Justice: How Relentless Investigators Uncovered New Evidence Convicting the Birmingham Church Bombers.

Thirty-seven years the bombing, the FBI reopened what some thought was a hopeless case.  In Last Chance for Justice,  Thorne gives readers an inside look into the investigation from the perspectives of police detective Sergeant Ben Herren and FBI Special Agent Bill Fleming.  Publisher’s Weekly says, “Thorne’s story is a stunning reminder of just how tough the fight for freedom—and justice—really is.”   

Upcoming book signings by T.K. Thorne, author of Last Chance for Justice: How Relentless Investigators Uncovered New Evidence Convicting the Birmingham Church Bombers:

 
T.K. Thorne
Reed Books
Friday, Sept. 13, 2013
11:30 a.m. – 12:30 p.m.
2021 3rd Avenue North
Birmingham, AL 35203
 
Books-A-Million
Saturday, Sept. 28, 2013
1 – 3 p.m.
Brookwood Mall
757 Brookwood Village
Birmingham, AL 35209

Meet the Press: Andre Natta of The Terminal



Andre Natta

Andre Natta moved to Birmingham in 2004 to work for Main Street Birmingham, a predecessor of the economic development organization now known as REV Birmingham. A year later Natta started a personal blog he called Dre’s Ramblings, but soon realized that his blog wasn’t simply an online journal telling the stories of his life; it was telling the stories of Birmingham. Looking to sites like Gothamist in New York City, Gapers Block in Chicago, and Pegasus News in Dallas-Fort Worth, in 2007 Natta launched The Terminal, an online hub of information about the city of Birmingham.

Natta has garnered a number of awards and opportunities thanks to his work with The Terminal. The site was the first non-mainstream media site to place for four consecutive years in the al.com/The Birmingham News’ readers’ poll Birmingham’s Best. The Terminal was also included in a list of 100 promising community news sites found by Michele McLellan during her fellowship of the Reynolds Journalism Institute.

“I’ve personally had opportunities to be a participant in the Reynolds Journalism Institute’s Hardly Strictly Young symposium, and present at the Online News Association conference when it was in Boston, and the first two years of the Block by Block Community News Summit in Chicago (attending all three years) in addition to conferences in Memphis and Chattanooga, Tenn.,” Natta says. “The fun part about presenting is the chance to learn from everyone else who’s in attendance.”

Natta’s work with The Terminal also led to The Digital City, a monthly column on technology in Birmingham that Natta has written for B-Metro Magazine since its launch in 2009.

In May of this year Natta started contributing to the Poynter Institute’s Regret the Error blog, which reports on media errors and corrections and accuracy and verification trends in journalism.

“Craig Silverman, the blog’s creator, has been focusing on his role as director of content at a startup called Spundge for more than a year now and was looking for someone to help hunt down the corrections and post to the blog,” explains Natta, who met Silverman at Hardly Strictly Young.
Silverman asked Natta to take on the job and Natta was more than happy to help.

“It’s been a beneficial learning experience for me,” Natta says. “I get to spend about two hours a day reviewing corrections and clarifications posted by news organizations across the country and around the world. It’s broadened what comes to mind when thinking about potential focus areas for the site. It’s also helped me improve my writing skills while getting critical feedback. I’m hopeful it will continue in some form and potentially lead to more writing opportunities.”

Natta recently relaunched The Terminal, making various changes to the site.

“The first significant change was to narrow the focus of the publication to be specifically about the city of Birmingham and its built environment,” Natta says. “It sounds limiting but it’s actually quite freeing and seeks to help visitors and readers understand why something is happening and how different things happening in different parts of the city affect each other. It also gives us a lens to look through when crafting pieces and projects for the site that makes it easier.”

The Terminal will also include more videos and written pieces will be longer. “I’ve realized I want to make sure we say what needs to be said instead of worrying about space limitations,” Natta says. “It is digital, after all.”

These days Natta also is busy working on a new project.

“I’m in the early stages of developing a project that would make the site more of a hub than ever before – one that serves not just The Terminal, but all of our local media outlets while serving as a resource for educational purposes,” Natta explains. He’s busy working on a site plan for 2014 and hopes to hire a sales associate soon. These efforts, Natta says, will help The Terminal “evolve into a different type of media organization – one more research driven than people believe possible.”

It’s about people, not pageviews

When Natta started The Terminal in 2006 he spread the word about his site in a number of ways.
“We leveraged word of mouth early on, using Myspace as a major communications tool,” Natta says. “There were also monthly mixers, partnerships with local cultural institutions, and a lot of sitting in coffee houses and bars just talking with people. Word of mouth was the most useful tool to grow The Terminal – that and an incredible group of contributors early on.”

Natta doesn’t deny that social media networks continue to be an effective way of reaching people, but he believes it’s important to step away from the computer too.

“At the end of the day, most of these social networks and websites are just digital spaces where we tend to act as we would offline,” he says. “We wanted to serve as a way people could connect on issues, regardless of opinion, and so I focused on figuring out how to connect with folks where they were most comfortable. I can’t measure the impact of a piece by pageviews alone; I’ve learned more about folks reading the site offline in conversation than I ever would just sitting behind a screen and not living a life.”

Natta offered advice for others hoping to launch sites like The Terminal in their towns.

“Look for those who don’t currently have a voice, or a specific void that needs to be filled,” Natta says. “You can’t be all things to all people, so I’d make sure you weren’t trying to overextend. You do want to test the limits of your comfort zone though, otherwise you won’t know what’s possible.”
Natta added that it’s also important to be willing to learning new things and open to criticism.
“I’d also reach out to those already operating sites, even if they’re in the same city,” Natta says. “Sometimes you’ll be surprised that all you needed to do was ask.”

Hi final piece of advice is simple, though something too many of us forget to do: “Most important,” he says, “have fun and be you doing it. If you can’t be you, what’s the point?”

You can meet Andre Natta and other editors of Birmingham-based publications at tonight’s See Jane Write Meet the Press Media Mixer presented by Hamer Law Group. This is an invitation-only event. Invitations will be extended to See Jane Write members and sponsors. Click here for more information on joining See Jane Write. If you’re interested in being a See Jane Write sponsor email javacia@seejanewritebham.com. 


A version of this story was originally published at See Jane Write Magazine.