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Birmingham

A Chat with See Jane Tweet Speaker Kristen Record Heptinstall

Kristen Record Heptinstall (@kristenheptin) is Senior Producer for Social Media and Community at al.com, executive director of the Alabama Social Media Association (ALSOCME), and she blogs at southernwebgirl.blogspot.com. So when it comes to social media, this girl knows her stuff. Lucky for us, she’ll be sharing her web wisdom with us on April 28 at See Jane Tweet. Read on to learn more about Heptinstall and the power of social media.

What you do as senior producer at AL.com? 

What the editorial team does here at al.com is different on a day-to-day basis. Our main job is keeping the website running smoothly. But here over the past few years, a few new things have popped up for us: search engine optimization, community engagement, and social media among those. I head up our community engagement and social media efforts. Community engagement is more of an internal thing — we want to keep conversation going on al.com, have our journalists engage in the comments, and make it a place to be. Social media is more of an external thing, in which we engage with users and share content outside of al.com .We have several accounts on Facebook and Twitter that we’re always looking to improve and optimize based on changes to the social networks. We also work to place content on social bookmarking sites, and we’re always looking at new ways of sharing our content socially. 

How do social media tools help you perform your job more effectively and efficiently?

I adore Twitter. I love knowing what stories folks are sharing in the Twitterverse, and oftentimes we’re tipped off to a breaking news event via Twitter. As long as you know how to use the right social media management tool, I think you can make social media work for you, and not against you.

Why do you think so many media outlets have, in the past, been resistant to using tools like Twitter? 

I’ve dealt with this in two ways. Sometimes, upper management decides that it would be cool for everyone to participate, then you have to get buy-in at the lower levels, with all sorts of variation in skill levels, and mixed results. Other times– and this situation is more common — those at the lower level are enthusiastic and more than willing to participate in social media for their media outlet, but upper management doesn’t see it as a useful way to spend working time. At this point, if your media outlet isn’t actively taking part in social media — to say you’re missing out is an understatement. And when I say actively, I mean participating and engaging — not just setting up a feed of your content and walking away.

Tell us more about your role as executive director of ALSOCME

As executive director, I see myself as closely tied to our events. There is a lot of work that goes on behind the scenes with our five board members and their committees in reaching out to other organizations, managing our finances, procuring speakers and venues, planning for our annual conference, and managing our social media and technology needs. I work with everyone, but my main objective is that our events run smoothly and the board and our attendees are happy. 

How did you get involved with this group?

I was approached by who would become future board members back in January of this year, and once I agreed to get involved, they appointed me their executive director — much to my surprise! Once our board was set, we worked very hard to get our organization launched and our first events lined up and ready to go. I’m not usually one for the limelight, but I’ve realized that I do have time and talent to give. I’ve volunteered in other capacities — for example, I’ve been a volunteer for my sorority for several years — but this is the first organization here in Birmingham that has called upon me to give my time, and I couldn’t be happier to serve. I consider all of our board members to be friends and mentors to me.


How did you get interested in social media?

It’s kind of embarrassing, but I suppose it all started when I was a teenager. I built websites on Geocities. In college, while studying journalism, I had a Livejournal (just like Mark Zuckerberg!) and posted on greekchat.com, for sorority and fraternity members. It was through my Greekchat friends that I found out about Facebook, and signed up to be on the waiting list during my senior year of college. I ended up being the 4th person to sign up on Facebook at the University of Alabama, and I haven’t looked back since. I joined Twitter in 2008, and started training journalists how to use it in 2009. It’s been quite a ride.


Don’t miss out on learning more about social media tools from Heptinstall and Erin Shaw Street at See Jane Tweet. Email me at javacia@georgiamae.com to reserve your spot today! 



They Like Us, They Really Like Us





I would like to thank RSS Birmingham and Magic City Manifesto for showing us some love this week by helping spread the word about See Jane Tweet. And speaking of See Jane Tweet, be sure to check out a recent blog post by one of our esteemed speakers, Erin Shaw Street. Erin and Kristen really want you ladies to get the most out of this seminar, so they’re asking those who plan to attend to let them know if you have any specific topics and questions you’d like them to address on April 28. 


And if you haven’t reserved your spot at See Jane Tweet, what are you waiting for? Email me today at javacia@georgiamae.com and get signed up!


Be sure to stop by tomorrow for a special Q&A with See Jane Tweet speaker Kristen Record Heptinstall.

See Jane Tweet

On April 28 See Jane Write will present its second event: See Jane Tweet!


See Jane Tweet is a seminar designed to help women writers discover ways to use Twitter and other social media tools  to promote their work, connect with other writers, and get published. Our speakers, Erin Shaw Street and Kristen Record Heptinstall, will also teach participants more about digital branding. 


Erin Shaw Street (@erinshawstreet) is Associate Editor at Southern Living Magazine and board member of the Alabama Social Media Association (ALSOCME). She also has a thing for gold shoes. You can find her writing at http://www.erinstreet.com

Kristen Record Heptinstall (@kristenheptin) is Senior Producer for Social Media and Community at al.com, executive director of the Alabama Social Media Association (ALSOCME), and a Walt Disney World fanatic. She blogs at southernwebgirl.blogspot.com

See Jane Tweet will be held Thursday, April 28 from 6 to 8 p.m. at Matthew’s Bar & Grill. This event is free but you must RSVP by Tuesday, April 26 to attend. To be added to the participant list simply email me at javacia@georgiamae.com




See Jane Write presents See Jane Tweet
at Matthew’s Bar & Grill, 2208 Morris Ave. 
Thursday, April 28 at 6 p.m. 


6-6:30 p.m. — Networking (Time to grab some grub from the bar and mingle with other local female writers)
6:30 – 7:30 p.m. — Presentation (Erin and Kristen talk Twitter, digital branding and much more)
7:30 – 8 p.m. — Q&A session


Special thanks to our venue sponsor Matthew’s Bar & Grill. 

See Jane Write Launches!

Amy Bickers shares a laugh with Alexis Barton and Erin Shaw Street

Chanda Temple chats with Jann Robinson



I believe in sisterhood.

I truly feel a kinship with every woman and girl on the planet and this drives nearly everything I do. As an English teacher, published essayist, blogger and former full-time journalist, I am particularly passionate about empowering women through the written word. This passion motivated me recently to start See Jane Write, a networking group that will seek to enrich, support, and promote female bloggers, journalists, and creative writers in Birmingham, Ala.
Though I was born and raised in Birmingham, my journalism career was developed elsewhere so I had very few contacts to work with when I was struck with this idea. But I scoured publication mastheads, blogs and other websites searching for women writers to invite to join the group. On March 24, 14 women gathered for dinner at Cantina in Pepper Place for our first meeting. Cantina was unusually noisy that night and I worried the din of the restaurant would stifle communication. Most of these women had never met before this night and here I was expecting them to yell introductions to one another while their fish tacos got cold. But within minutes, and without a single awkward ice breaker game, our table was abuzz with conversation. Women were moving from chair to chair around the table exchanging business cards and making plans to get together for lunch. The conversations, however, went far beyond happy hour small talk. I witnessed two filmmakers in the group become fast friends as they discovered they also shared a love for music and several other interests. I joined conversations on topics ranging from coping with grief and managing illness to natural hair care and gold shoes; from the highs and lows of motherhood to the ins and outs of Twitter.
I took a moment looked around and saw excitement on the face of each woman there because each conversation always turned back to the sentiment of “Just do it!” That book you want to write, that film you want to produce, that blog you want to start – just do it! And I believe, or at least I hope, that in that moment each woman felt she could “just do it” not only because she had the talent and the skill, but also because she had the support of her sisters. 
For more information on See Jane Write, contact me, Javacia Harris Bowser, at javacia@georgiamae.com.

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