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My hair is my brand and other epiphanies

In addition to the change-your-life, Oprah-like sessions I’ve written about, the skirt! Creative Conference also offered very practical workshops on how to promote your writing, including one on social media. Session leaders Taryn Pisaneschi and Desiree Scales echoed a lot of the things I’ve heard at similar seminars, which was reassuring.

Social media is like a hearing aid, they said. You can use it to find out what people are talking about. You can also use it to find events you might want to attend, position yourself as expert and to build your brand.

Something that Twitter rookies always wonder is What should I tweet about? I even know some people who haven’t tried Twitter simply because that question has paralyzed their efforts. Taryn and Desiree reminded the audience that Twitter is just a way to start conversations and really is no different from starting a conversation at a bar or a networking event. You listen a bit to what folks are talking about and jump in when you can with what you have to contribute.  You can make connections through Twitter by simply starting conversations with people tweeting about things you’re interested in, conversations that can sometimes lead to business opportunities.

While we can use Twitter to promote our writing that shouldn’t be all we do.  With that bar conversation model in mind, remember that no one likes to talk to the person who won’t shut up about herself. Your Twitter posts shouldn’t have that “Look at how cool I am!” vibe. Instead focus on others. What information can you share? How can you help others find the contacts they need? This may seem counterintuitive but it will pay off in the long run. In that same vein, they added that the best way to increase traffic and comments on your own blog is to comment on other blogs and feature other bloggers on your site.

Taryn and Desiree then gave a session on brand building. In addition to recommending that we all purchase the web domain for our name and use it as a landing page with links to our blogs, Twitter accounts, Facebook accounts, etc., they also discussed things I’d never considered. You are your brand, they stressed, which means your physical appearance is essentially your logo. This sounded scary at first, but not so much after they explained. Basically you need some simple signature. Desiree, for example, has on a stylish necklace in every photo on her websites and therefore always sports one when she’s networking or at speaking events. Taryn usually wears something pink to match the dominant color of her website.

So I got to thinking: what could be my signature? My husband is community manager for an advertising agency and I instantly knew what his signature would be: his tie. He’s known for wearing colorful and stylish ties and he wears a tie to work every single day even on Fridays when his co-workers are sporting jeans. But I had no idea what my signature could be. 

When I told my husband that I had to sit and think about this, he actually laughed at me. It didn’t take me too long, though. In between sessions I kept meeting women who would come up to me and say, “You’re WriteousBabe!” which is my Twitter handle and the name I use for the blog I write for skrit.com.  “Yeah, that’s me,” I’d say. Then they’d say, “I knew it was you as soon as I saw the hair.”

Of course! My big curly coif is my signature! Ironically, as I type this I’m rocking straight hair, which I do only about three times a year. But don’t worry, I’ll be sure to bring back the curls before my next networking event. 

4 Comments on My hair is my brand and other epiphanies

  1. rain
    January 24, 2012 at 1:21 am (3 years ago)

    It’s good that you’re able to improve on your skills. This is vital for your progress.

    local seo

    Reply
  2. Alexis Preatori
    January 26, 2012 at 1:43 am (3 years ago)

    Basically you need some simple signature. Branding is a good strategy to get you and your product into your target market.
    You can also use free SEO tools online.

    Reply
  3. Dheeraj
    October 15, 2012 at 6:32 am (2 years ago)

    I like you this point that Social media is like hearing aid that by using this we can hear what people are saying which eventually help in marketing our product in a way so that there is increase in chance of sale of our products SMO Services ( Social Media Marketing )

    Reply

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